mTrends - mobile media lifestyle trends - m-trends.org

Microsoft Marketing Genius marketers are no dummies, as this Cnet commentary notes:
Microsoft is making this blogging business way too easy. The company earlier agreed to the European Commission’s demand that it offer a stripped-down version of Windows without Media Player already built in. So what do they do? They name the product: ‘Windows XP [...]

Music In, Music Out: The Garage Band Ethos in a Cellular World
Very interesting point of view from Douglas Rushkoff on The Feature today: “We must not forget that cell phones, unlike radios, TVs, video game consoles or most of the other home electronics devices we grew up with, are not content players. They are transceivers. [...]

On Smartmobs today: Analyzing Social Networks on the Semantic Web
The FOAF (Friend of a Friend) vocabulary has become one of the most used semantic web ontologies and can be found in millions of RDF documents on the web. FOAF is used to describe basic attributes of people and relationships among them.
The UMBC ebiquity group has [...]

Pepsi Screws Up iPod Bottle Cap Promotion Again: “Seemingly unable to learn from their mistakes, Pepsi has relaunched its Pepsi iTunes Music Promotion using the same code-under-the-bottle-cap tactic which, early last year, people cracked and have again, this year, cracked. The promotion calls for people to use the winning code found under the bottle caps [...]