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MuLiMob partner Musiwave launched its Personalized Streaming Music to Phones with Smart Radio Technology.

The logical evolution of last.fm’s pioneering work with online profiled and personalised radio.

With Musiwave’s Smart Radio technology, mobile users will feel as though the world’s largest mobile music library is stored locally. The platform provides similar functionality as locally stored music. For example, basic functionality, such as skipping tracks, is provided as is the ability to review song lists and browse by genres.

While traditional streaming technologies use preprogrammed channels, Musiwave’s Smart Radio technology allows users to seamlessly create their own personalized streaming music channels. Personalized music channels are automatically created through real-time analysis of the user’s behavior with powerful profiling technologies.