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When looking a bit deeper into the ‘reinventing radio’ issue I brought up in my previous post, I popped into this interesting internal BBC project called

“Matt Biddulph, Paul Hammond, Tom Coates, and Matt Webb show us how radio is a reemerging technology experiencing a resurgence in popularity and relevance. They explore how radio can be improved by introducing feedback mechanisms and by ultimately making it a more social medium.”

Using principles of social software, the BBC becomes more of a peer than a broadcaster.

Can you dig? But there’s more…

“They wonder why we treat network computers as dumb receivers for broadcast content when they could be much more social and allow for interaction with both broadcasters and other listeners. ‘Phonetags‘ bring folksonomies to radio, allowing listeners to tag songs with a cellphone as they listen. They also explore how techniques as simple as group listening can add to the social experience of radio.”

tags: phonetag radio BBC folksonomies folksonomy