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Early 2004, I read his Open Source Democracy (a free downloadable PDF under Creative Commons license), he created for the UK thinktank Demos, which led me to his participation to the groundbreaking Merchants of Cool.

You can find a good overview of his writing, interviews and articles at his website and the disinformation.com page dedicated to his work.

Don’t miss his excellent TV documentary “The Persuaders“, his behind-the-scenes look at the influence industry, and how the techniques of marketing have migrated into politics to create the “citizen consumer.” You can view the whole documentary online here.

Now his new book “Get Back in the Box: Innovation from the Inside Out” is available on Amazon here and it looks like another excellent reading…

Rushkoff’s first book explicitly for a business audience contends that American enterprise is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process - and fun - of discovery. But those who come to understand the current moment as a renaissance, and who are willing to embrace the possibilities it offers, have an unprecedented opportunity to engage with what they do from the inside out.

To me, Douglas is one of the brightest minds out there, who sees clear within our current media and technology chaos; I’m ordering now, what are you waiting for?