Comments on: Barça Bluetooth Bus http://www.m-trends.org/2006/05/bara-bluetooth-bus.html About mobile media lifestyle trends. Tue, 17 Jan 2012 14:37:48 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Erik http://www.m-trends.org/2006/05/bara-bluetooth-bus.html/comment-page-1#comment-239 Erik Tue, 13 Jun 2006 17:05:20 +0000 http://www.crammedblog.org/mtrends_new/?p=225#comment-239 This campaign was developed by MediaPlanning Group (www.mpg.com) using the technology of FuturLink (www.futurlink.com). FuturLink is a R D company focused to develop products and applications to interact with mobile phones on the proximity. FuturLink technology is present in more than 20 countries. The barça Bluetooth campaign was sending videos of the NIKE barça special spot and team images. More than 1.500 people download the content in just 2 hours, when the bus was running very slow. This campaign was developed by MediaPlanning Group (www.mpg.com) using the technology of FuturLink (www.futurlink.com).
FuturLink is a R D company focused to develop products and applications to interact with mobile phones on the proximity. FuturLink technology is present in more than 20 countries.
The barça Bluetooth campaign was sending videos of the NIKE barça special spot and team images. More than 1.500 people download the content in just 2 hours, when the bus was running very slow.

]]> By: Ignacio http://www.m-trends.org/2006/05/bara-bluetooth-bus.html/comment-page-1#comment-237 Ignacio Tue, 13 Jun 2006 10:20:03 +0000 http://www.crammedblog.org/mtrends_new/?p=225#comment-237 Hello, This campaign was developed by a Barcelona start up called FuturLink: http://futurlink.com regards, Ignacio. Hello,

This campaign was developed by a Barcelona start up called FuturLink:

http://futurlink.com

regards,

Ignacio.

]]> By: Klaus http://www.m-trends.org/2006/05/bara-bluetooth-bus.html/comment-page-1#comment-72 Klaus Wed, 10 May 2006 05:12:00 +0000 http://www.crammedblog.org/mtrends_new/?p=225#comment-72 http://beamzone.info/index.php?id=references http://beamzone.info/index.php?id=references

]]> By: Martin http://www.m-trends.org/2006/05/bara-bluetooth-bus.html/comment-page-1#comment-71 Martin Tue, 09 May 2006 13:27:00 +0000 http://www.crammedblog.org/mtrends_new/?p=225#comment-71 Hello Rudy, did you have the chance to try it yourself? It would be interesting to see how it was done via Bluetooth from a user point of view (i.e. what did you have to do to get the pictures etc., were there several, how could you choose, etc.) Martin Hello Rudy,
did you have the chance to try it yourself? It would be interesting to see how it was done via Bluetooth from a user point of view (i.e. what did you have to do to get the pictures etc., were there several, how could you choose, etc.)
Martin

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