mTrends – mobile media lifestyle trends – m-trends.org

This morning I received a box from a friend with some new released cd’s of my favourite artists. Pretty old skool this may seem, and it definately is to us people used to watch trends daily surrounded by the latest mobile tech. But this present brought me a particular pleasure I haven’t felt for a while – think music discovery coming from a friend who knows your personal taste better than yourself

I don’t know about your climate but here in Barcelona summer has started since a while and the package happened to contain my coming summertune that made my day: “Throw It All Away” from Zero 7. The tune has everything a summertune should have: instantly regognisable, infectuous fresh up-beat tempo bringing you in an immediate summer feeling mood. This tune has the voice of Sia Furler’s (picture) to make it perfect.

I beamed it immediately to my mobile memory stick to hit the streets with it and go and enjoy the newly discovered tune and share this nice music with some friends – good music just initiates to be shared, isn’t it?

While on my way, I started thinking of it as my mobile summertune, since I’m going to carry the song with me and listen to it while on the move and share it with my friends in different places on different devices. This reminded me I needed to check how we can enjoy this kind of pleasures in a mobile music distribution environment.

I checked the Mobile Jukebox from T-Mobile this time (see image above) and ra-ra-ra (Flemish expression to express surprise). Just watch the little icons… unlimited play (got it?), 10 x burn and 8 x copy to mobile… Now that’s nicely packaged but frankly is this a solution to put numbers on the copies and put the accent to “unlimited play”?

I think I’m going to buy the vinyl of “The Garden” (whole album), share the price with my friends if needed and make as many copies as we like to copy to our devices, and I think this is what smart youngsters are doing these days and use their mobile to sms eachother the place of the party!

BTW: the whole story above of beaming to my mobile was just imagined… In real I got restricted by DRM!

But for the fans, do check the video, it’s great!

* Picture of Zero 7’s Sia Furler © Bilboard