Comments on: Proximity Marketing http://www.m-trends.org/2006/10/proximity-marketing.html About mobile media lifestyle trends. Mon, 07 Jun 2010 11:36:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: jim mcginnis http://www.m-trends.org/2006/10/proximity-marketing.html/comment-page-1#comment-249730 jim mcginnis Mon, 10 Mar 2008 12:23:06 +0000 http://www.m-trends.org/2006/10/proximity-marketing.html#comment-249730 Bluetooth Marketing is here in the U.S. and we have wired Las Vegas on a single network which will eable users to optin into the network otherwise not be bothered by un solicited messages. http://www.bluetoothon.com A large part of the problem many people don't understand what bluetooth actually is and how it works, so I thought I might let everyone know by writting this blog. Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated. Bluetooth wireless technology is a short-range communications technology intended to replace the cables connecting portable and/or fixed devices while maintaining high levels of security. The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other. Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled electronic devices connect and communicate wirelessly through short-range, ad hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity Bluetooth Marketing is here in the U.S. and we have wired Las Vegas on a single network which will eable users to optin into the network otherwise not be bothered by un solicited messages. http://www.bluetoothon.com

A large part of the problem many people don’t understand what bluetooth actually is and how it works, so I thought I might let everyone know by writting this blog.

Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.

Bluetooth wireless technology is a short-range communications technology intended to replace the cables connecting portable and/or fixed devices while maintaining high levels of security.

The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.

Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled electronic devices connect and communicate wirelessly through short-range, ad hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity

]]> By: eBlue http://www.m-trends.org/2006/10/proximity-marketing.html/comment-page-1#comment-229906 eBlue Tue, 12 Feb 2008 10:55:25 +0000 http://www.m-trends.org/2006/10/proximity-marketing.html#comment-229906 our Bluetooth Advertising product Best & cool business idea! http://www.eblueads.com/ our Bluetooth Advertising product Best & cool business idea!

http://www.eblueads.com/

]]> By: Dan Hurd http://www.m-trends.org/2006/10/proximity-marketing.html/comment-page-1#comment-209277 Dan Hurd Tue, 15 Jan 2008 11:05:08 +0000 http://www.m-trends.org/2006/10/proximity-marketing.html#comment-209277 At ProxiBlaster.com we have done extensive testing and found that most bluetooth advertising campaigns fail due to shotgun approach bluetooth advertising . The shotgun approach is simply sending ads out to un-expectant clients , the take rate from this is very low . Any bluetooth advertising campaign should be coupled with a visual signage of some type to let the client know that some sort of bluetooth advertisement should be expected . Downloading of programs to run and then get further content simply confuses users here in the USA . We opt for simple animated gif or vcard types of bluetooth advertising campaigns to insure we can successfully approach as many phones as possible . We couple the bluetooth ad campaign with visual signage as well to boost the take rate . learn more at our website http://proxiblaster.com Dan Hurd Sales & Marketing ProxiBlaster.com USA At ProxiBlaster.com we have done extensive testing and found that most bluetooth advertising campaigns fail due to shotgun approach bluetooth advertising . The shotgun approach is simply sending ads out to un-expectant clients , the take rate from this is very low .
Any bluetooth advertising campaign should be coupled with a visual signage of some type to let the client know that some sort of bluetooth advertisement should be expected .
Downloading of programs to run and then get further content simply confuses users here in the USA . We opt for simple animated gif or vcard types of bluetooth advertising campaigns to insure we can successfully approach as many phones as possible . We couple the bluetooth ad campaign with visual signage as well to boost the take rate .

learn more at our website http://proxiblaster.com

Dan Hurd
Sales & Marketing
ProxiBlaster.com USA

]]> By: Denim-Code: Tag My Jeans at m-trends.org http://www.m-trends.org/2006/10/proximity-marketing.html/comment-page-1#comment-49948 Denim-Code: Tag My Jeans at m-trends.org Fri, 02 Mar 2007 18:52:16 +0000 http://www.m-trends.org/2006/10/proximity-marketing.html#comment-49948 [...] All very cool and another sign that Proximity Marketing is getting real (!) and a nice variation on Yasmine’s my body is a hypertext project. [...] [...] All very cool and another sign that Proximity Marketing is getting real (!) and a nice variation on Yasmine’s my body is a hypertext project. [...]

]]> By: 3GSM 2007 Wrap-Up (complete) at m-trends.org http://www.m-trends.org/2006/10/proximity-marketing.html/comment-page-1#comment-48862 3GSM 2007 Wrap-Up (complete) at m-trends.org Sat, 24 Feb 2007 21:13:24 +0000 http://www.m-trends.org/2006/10/proximity-marketing.html#comment-48862 [...] Image recognition should not be confused with barcode scanning and QR-code technology though they are somewhere historically related of course, I wrote some of my views on this before here. Image recognition technology goes one step further in the sense that it doesn’t need a seperate application to be downloaded, or a decoder to decode, or a seperate ‘recognizable’ product code to be printed, and works - at its best - on most camera phones. [...] [...] Image recognition should not be confused with barcode scanning and QR-code technology though they are somewhere historically related of course, I wrote some of my views on this before here. Image recognition technology goes one step further in the sense that it doesn’t need a seperate application to be downloaded, or a decoder to decode, or a seperate ‘recognizable’ product code to be printed, and works – at its best – on most camera phones. [...]

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