At Macworld San Francisco 2007, a couple of hours ago, Steve Jobs unveiled (finally!) the iPhone. You can watch the full keynote here and how the phone works here.

After more than 2 years of speculations everywhere, the iPhone became probably the most ever hyped device before it’s launch. Note that exactly one year ago was the last time I wrote about the iPhone in my mobile & wireless predictions for 2006: “My guess is that if Apple makes a move into mobile, they will come up with something more then just a mobile phone.”

Damn was I right! Apple – btw dropped offically ‘Computer’ from their company name today, comes up with an awesome hybrid device that stays true to Apple’s core: to design high-class technology products… And it’s no less with the iPhone, bypassing all it’s competitors with a full surface touchscreen device for better UI, and reconfigurable/adaptable UI’s:

iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.

I will leave you the pleasure to discover the new device, some first thoughts on the features I read about as of now:

• Visual Voicemail = great!
• 3G Radio = ??? Cost? Can you imagine this while roaming
• Exlusive carrier deal = all Apple fans will need to switch to Cingular in US
• 1 more year for iPhone launch in Europe = Apple has time to deal with EU operators
• iPhone runs Mac OS X = developers: start developing those widgets!
• Touchscreen display = seems fragile to carry in your pocket
• Multi-touch support = that’s really complex in tech dev -> chapeau!
• Proximity sensor = turns off the touch sensitivity when close to your face, can you dig?
• WiFi automatically engages when in range = Apple has AirPort experience here

All the rest, no real surprises, except that everything looks SO much better on an Apple device!

FYI: next hype to come: the merging of the iPhone and the iPod = the ideal device

Note to Steve: do something about the iTunes way too closed DRM, buying CD’s might become another next trend to be able to digitalize and listen to the music I bought on ALL the devices in my family…