mTrends - mobile media lifestyle trends - m-trends.org

You slide your thumb and you index away from each other and back, possibly like a conductor, or, if you imagine an ice skater, you develop an elegant figure on a surface that look like glass, a surface that has a depth to it because of the world it promises behind. I am talking about the latest sensuous gear of Apple.

We know, the device is not available yet, which makes the desire of possessing it even stronger. Logically human, we project our desires, fears, and fantasies onto what is unknown. So we are, longing for the familiar exotic tool, another one that does everything we “need” to feel at home when on the move: we can connect with one or more friends at a time, listen to music, recall our memories at wish or record some more… though it does not make it easy to engage with our surrounding like Ambient Addition. It is clearly a gear that plays with our emotions; but would you be asked to do so again, who would not crunch the apple for a world of passions or the kiss of a prince?

Apple tastes good. It does not smell yet. But touching it has something electrifying because we don’t always tap it with our thumbs; we caress it… And like in the days when you would turn the page of your newspaper, reading, sitting with a cup of coffee at hand, the index slides—to move on to the next image… So the forbidden fruit is tempting our senses, reenacting old or invented memories. Herein lies his latent success!

How do you attain “sleekness”? By eliminating the unnecessary, rather a paradox in the age of consumerism: why pressing a button when you can… brush… a sensitive skin? For the gadget to become a fetish, it has to trigger all senses. This is when the association and playback of an image with a sound (not necessarily the background noise) could become sensible… But that definitely is the next generation of sensuous gear.

The purpose of the dithyramb is to give design its righteous place. This is how I will contribute to m-trends!