People are consuming music on their mobile phones in an increasing way. The way most people do this now is through their operator, downloading realtunes straight to their phones. Innovative companies like Futurlink have a different idea how people will do this in the (very) near future, using Bluetooth, Wi-Fi and soon NFC, I wrote on this before in my Proximity Marketing post.
At 3GSM, Futurlink presents Wili-co-ITS, a new technology to distribute and sell content on the point of sales directly to the end consumers mobile phones using an interactive touch screen with an advanced Bluetooth and Wi-Fi application platform. Dig?
Wilico-ITS includes an advanced software called Suite which permits the creation of flash movies on the touch-screen and advanced interactive mobile music catalogues to be downloaded in Bluetooth and Wi-Fi mobile phones (all versions of Java, Symbian, Windows Mobile, etc.), all in an automatic way without the necessity of having advanced programming skills. Wilico Suite permits to personalise the design of mobile phone music catalogues incorporating multimedia content (images, texts, music, videos, etc.). The solution allows obtaining real time statistics remotely through an Internet connexion or GPRS/UMTS.
Just think about putting this kind of screens in a MacDonald or other FMCG POS and the possibilities of uploading and downloading content within proximity through mobile phones; think a YouTube+MySpace+Wilico-ITS combination scenario for example… get the picture?
CEO David Masó showed me a demo this week, very impressive! Make sure you check them out at stand Hall 2 – 1A05, if not I’m sure you’ll hear more about this innovative start-up this year.
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4 Responses to Futurlink – Mobile Proximity Music
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Looks very nice…
Proximity marketing of digital music has an interesting potential, and bundling music downloads with store commerce could be powerful.
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[...] The first time I have heard of innovative ideas of how to use mobile phones for advertising and marketing via Bluetooth was probably from Rudy here on m-trends. Last year, he reported how one of the political parties in Spain used Bluetooth to send ring tones, images and videos to the phones of supporters during party gatherings. Since then Rudy has reported on numerous other ways to use Bluetooth for marketing such as song downloads from ad banners in cities and recently when he wrote about Futurlink. Today I read an interesting article in one of Germany’s weeklies “Der Spiegel” which was quite critical. [...]