Introducing Andrew Berglund, a creative perspective… at mTrends - mobile media lifestyle trends

Introducing Andrew Berglund, a creative perspective…

Published by Rudy De Waele March 18th, 2007 in Social Media, Operators, Mobile Lifestyle, web 2.0, Mobile Content, we media, Predictions, Announcements, Analysis, Mobile Advertising, Friends, Viral, User-Experience, Usability, Ethnographics, Art, Wi-Fi, Bluetooth, mobile 2.0, Experience Design, Trends, Proximity Marketing, Augmented Reality, Mobile Culture, rfid, QR codes, Ubiquitous Marketing, Innovation, Startups, Games, Urban, iPhone, Ubiquitous Devices, Conversations, Image Recognition, IPTV, Multi-Touch Screen Tags: Analysis, Andrew Berglund, Announcements, art, augmented reality, Bluetooth, creative, ethnographics, executive creative director, Experience Design, Framfab, Friends, Games, image recognition, innovation, Interone, iphone, iptv, mobile, mobile 2.0, Mobile Advertising, Mobile Content, Mobile Culture, Mobile Lifestyle, Multi Touch Screen, Operators, Predictions, Proximity Marketing, QR codes, rfid, rudy de waele, social media, startups, Trends, Ubiquitous Devices, ubiquitous marketing, Urban, usability, user experience, Viral, we media, web 2.0, wi fi.

m-trends_globe I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.

Andrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)

I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!