For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the process of convergence in media, technology and culture surrounding us. If you might doubt, here’s what Howard Rheingold, author of Smart Mobs: The Next Social Revolution writes on this book:

“Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.”

Probably the best book I read on media, culture and technology changes since Smart Mobs.

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