For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the process of convergence in media, technology and culture surrounding us. If you might doubt, here’s what Howard Rheingold, author of Smart Mobs: The Next Social Revolution writes on this book:
“Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.”
Probably the best book I read on media, culture and technology changes since Smart Mobs.
Digital Transformation Strategist, CEO, Entrepreneur, Keynote Speaker, Author, Curator of shift 2020
Rudy propels leaders to stay ahead of what will transform their business through hosting innovation events, speaking live at conferences, and facilitating senior executive brainstorms. Over the past 18 years, Rudy has coached CXOs on how to unpack grassroots innovations that pose a risk to core business and how to predict staying ahead of the early adopter to mass-market conversion. He has helped diverse global brands such as BMW, IBM, Louis Vuitton, PayPal, Samsung and World Bank, and mentors many startups. His latest book shift 2020 - How Technology Will Impact Our Future delivers impactful insights into how future influences such as wearables, IOT, robotics and AI will have on our collective daily lives and includes foresights by some of the world's leading technology experts from Google, Kickstarter, Microsoft, Spotify, and Telefonica. Rudy is a graduate from Singularity University and he has developed more than 200 leading industry events across more than 50 cities globally such as Mobile Mondays, AppCircus and Wearable Wednesdays. Known internationally as a thought leader in Mobile 2.0 where he was a proponent of open innovation and the development of the app economy ecosystem, he lectures regularly at top technology conferences. Rudy is a Belgium native currently based in Cambridge, UK. On Fridays he disconnects from technology to practice yoga and study the saxophone. Contact Rudy here for any event or project inquiries.
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