Caroline invited me to write something on online branding and PR of emerging companies in the mobile market space for this months’ newsletter of the Wireless Industry Partnership (WIP). Many people ask me if they should use a PR company to get their message and brand out there and I often reply – it depends at what stage the company is. There’s a lot of good ideas out there that can be turned into real business and easily promoted on the Internet in technology channels, but I see mobile as a very specific market due to it’s roots in telecoms. It’s only in the last 2-3 years we see a lot of convergence happening in different areas, so depending where your market focus is, you can target specific groups to communicate to.

Read my 3 key tips and stuff to avoid using PR in the mobile industry at WIP Connectors website or download the newsletter directly here (pdf).