mTrends – mobile media lifestyle trends – m-trends.org

Since Google anounced it’s partnership with LG Electronics it becomes more and more obvious that Google will launch it’s own branded handset in the very near future. The news today on TechCrunch that Google is in acquisition discussions with telephone management startup GrandCentral is just another logical step by Google to enter the ‘mobile connected services’ space the company is already quite present. I mentioned about GrandCentral and The Mobile VoIP-wave coming to us in this article I wrote a couple of months ago for Read/WriteWeb.

The basic idea around GrandCentral is “one phone number for all your phones, for life.” As we change jobs, homes and cell phones, there are a lot of phone numbers to keep track of, and keeping everyone up to date with your most recent phone numbers is a real cost. If you use GrandCentral you can give out a single phone number. What happens when that person calls that number depends on his/her relationship to you, and what you are doing at the time.

While many are focused on the iPhone launch later this week, some other rumours are popping up about Google involved in Apple buyout rumours circulate as iPhone launch nears. In any case, the mobile space becomes more and more strategic and competitive, just look at the brands – we couldn’t even think of being mobile this year – only a few years ago… MySpace, YouTube, eBay, Yahoo!, Google, Apple, Prada, just to name a few… Oh God I love my job