(on 2D-Barcodes and Image Recognition)
After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).
The first event of the new 2007-2008 season brings together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam.
Raimo will talk about the the two worlds of Mobile Phones (The Wand and The Crystal Ball) and the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service) and will share various examples of innovate ways how information can be delivered to the mobile phone. A perfect start for a new season it looks to me. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!
All details on speakers, timing and location at MobileMonday Barcelona website.
NOTE: picture by Leonard Low under Creative Common license.
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[...] Great fun rebuilding my house but we’ve been without electricity for two days now. That inevitably means that I don’t have internet either. Not much fun.Today I’m using my wife’s gym to tape the presentation I gave at Mobile Monday Barcelona last monday as that’s the quietest place I can find at the moment.This also means that our videoblog is moving forward as the interview with Ilja van Roon was certainly interesting (by the way, I’m selling his private mobile number to the highest bidder
) and I have some other material that I want to add to episode 0.1 which will be our pilot. If all goes well the pilot should go up within a week.Regarding ShotCode we’ve got a lot of fireworks going on behind the scenes, if you are interested in pre-release beta access to the site (probably starting on the 15th of october) let me know via a reply. [...]