mTrends - mobile media lifestyle trends - m-trends.org

Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

2008, Albert Yu, Announcements, art of travel, audio, audio art, audio experience, audio guide, audio walk, audio walks, Beijing, China, cinematic experience, cinematographic experience, city, city guide, city guide series, city guides, contemporary, digital luxury, elegance, fashion, Gong Li, Hong Kong, innovation, international, iphone, Joan Chen, Kubert Leung, lbs, lifestyle, location, location based, louis vuitton, louis vuitton soundwalk, love stories, Mei Feng, mobile, Mobile Content, Mobile Lifestyle, mp3, multimedia, Olympic Games, Olympics, passion, secret places, Shan Sa, Shanghai, Shu Qi, soundwalk, travel, traveller, travelling companion, Trends, universal, Urban, urban travellers, user experience