Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!
The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.
Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary – the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district – accompanied by the signature sounds of the city.
Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (“The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.
Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.
The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.
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