Last week I was invited by CHEIL Worldwide HQ in Seoul – a global marketing and communications affiliate company of the Samsung Group, to do a presentation at the Digital Leaders Forum on Mobile Digital Storytelling.
It was a really interesting trip to learn more about the Korean mobile culture – more on this in a following post – and to dig deeper in the subject of storytelling in our multiplatform digital landscape of today. It was actually pretty difficult to find real case studies of digital storytelling using the mobile phone. Luckily there was twitter and the great tips and feedback I received from my tweeps by doing research on the topic – thanks to all who helped me with this!
I learned a lot of new stuff how digital storytelling is currently used in online marketing campaigns and I tried to project how the cell phone can be used in future digital cross-media marketing. Check my (slightly adapted) slides of my presentation here below.
Don’t hesitate to contact me if you’d like to discuss this topic in detail or leave a comment.
wow, this is great Rudy. Thanks for sharing! If you’re ever in the New York area, let me know, I’d love to have you present at Cheil USA =)
Hi Rudy, this is really cool – thanks for sharing this.
I worked briefly with the bright guys who created the ARG/ We Tell Stories and always keep an eye out for stuff in this area. Back in the days of max 160 characters text msgs when I was at the Guardian we created ‘text message poetry’ – which was incredibly popular…http://tinyurl.com/43ppez
Restriction fuels creativity, alas digital is all too often infinite