Tomorrow I will do a talk in Madrid for the 10th anniversary of the Club de Creativos. More than 1.000 creatives from all over Spain will gather at the yearly “el dia C“. It looks like it’s going to be a very interesting day with talks from Paul Kemp-Robertson, editor of the infamous Contagious Magazine; Carlos Gracia, director of Havas Sports & Entertainment in Spain; Enric Ruiz Geli, architect and founder of Cloud 9; and many other innovativors from the marketing and advertising industry.

I am particularely looking forward to the talk of Jim Margolis, a senior partner at GMMB, a Washington-based political consulting, advertising, and communications firm. He was a key strategist in Bill Clinton’s 1992 presidential campaign and has worked for the campaigns of many Democratic senators. Margolis is the strategist behind the Barack Obama presidential campaign.

Check this video interview with Jim here where he explains why the campaign was so susccesful.