Last Friday I spoke at El Dia C at the 10th Anniversary of the Club de Creativos in Madrid together with Paul Kemp-Robertson, Editorial Director from Contagious Magazine. Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies.

While I focused my presentation on the the contextual and social importance of mobile advertising in the near future, it was great to see how Paul showed some examples of big brands starting to innovative brand actions using the mobile media, as well as Augmented Reality in combination with RFID chips.

If you are a brand or an agency planning to use mobile in your media mix, you should definately have a look at the latest issue of the quarterly magazine, some great examples of successful campaigns are featured. Campaign examples this issue include  Fanta, LG, O2, Vans, Nike Women, Kraft, Guiness, Yahoo!, Google, Nokia, Samsung, MiniCabrio and Blyk amongst many others.