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"Mobile Advertising"
Tomorrow I will do a talk in Madrid for the 10th anniversary of the Club de Creativos. More than 1.000 creatives from all over Spain will gather at the yearly “el dia C“. It looks like it’s going to be a very interesting day with talks from Paul Kemp-Robertson, editor of the infamous Contagious Magazine; [...]
Hypertag is again being used in a campaign linked to music. Sony Ericsson’s new K300i phone, available on Orange, has been launched in a joint campaign with Sony BMG promoting the new Greatest Hits album from Faithless. Promotions staff at shopping centres and a special evening event have been using wearable Hypertags to give out [...]
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