Vodafone today announced the launch of Vodafone Mobile Clicks 2010, a competition to identify and develop the best, most innovative mobile internet start-ups. Vodafone Mobile Clicks 2010 will run across three European markets – Netherlands, Portugal and UK.
UPDATE August 11:
Due to a lot of interest from Spanish mobile startups in the last 2 weeks Vodafone announced that Spanish participants are now allowed to register for this year’s contest as well. In sum, only startups from ES, NL, PT & UK are allowed to submit. Deadline will remain August 22nd, 2010 for all startups. Register at http://bit.ly/vmc2010.
The contest is open to any start-up with a great idea for a mobile site, service or application and entrants can compete for the €150,000 prize fund (€100,000 for 1st place and €50,000 to the runner-up) by submitting entries to www.vodafonemobileclicks.com. The competition is open now, and the closing date for entries is midnight, August 22nd, 2010.
Each entry will be judged on five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and finally, on the quality of the management team.
The judging will take place over three rounds. Each competing market will draw up a shortlist of their five best local submissions, a winner will be selected from each shortlist and finally all local winners will be invited to represent their country in a live final at the PICNIC Festival in Holland on September 24th, 2010, where the overall winner will be chosen by a panel of mobile industry experts, including Om Malik, founder of the GigaOM Network, Russell Buckley, VP Global Alliances at Admob (recently acquired by Google), Peter Vesterbacka – Co-Founder Mobile Monday and myself.
This is the third time I will be part of the jury and I have to admit that this is one of the most exciting competitions for mobile startups. I am always impressed by the high standards of the jury selection process that Vodafone is setting, only the best startups come out of this competition. This year, I’m particulary happy to have some great pals and mobile industry experts in the jury. Can’t beat this one!
Launched in 2008, Vodafone Mobile Clicks is a Vodafone initiative designed to accelerate innovation in the mobile internet sector across Europe.
Previous Vodafone Mobile Clicks winners include Layar, an Amsterdam-based company who developed an augmented reality service that allows mobile customers to see information on nearby points of interest by simply looking through a phone’s camera lens. Layar has recently announced a strategic partnership with phone manufacturers LG and Samsung.
For further information about the Vodafone Mobile Clicks 2010 competition, or to enter your company, go to: http://www.vodafonemobileclicks.com
Here below are the Entry Criteria:
- Vodafone Mobile Clicks 2010 is open to any individual aged 18 or over resident in the Netherlands, Portugal or the United Kingdom and to Dutch, Portuguese and UK-based start-up companies, businesses, institutions and all other organisations.
- Participants must be or must have the intention to become a start-up enterprise/business in the field of mobile internet products or services. Start-up in this context means that the enterprise/business must be less than 3 years old.
- Each participant may submit only one entry.
- Entries from Vodafone Mobile Clicks 2008 and 2009 may resubmit to Vodafone Mobile Clicks 2010.
Good luck to all participants and I hope to see you at the finals at PICNIC!








