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Mobile Analytics at MobileMonday Madrid
June 14, 2008 by Rudy De Waele
The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP [...]
Continue Reading →Viral Mobile Politics
June 15, 2006 by Rudy De Waele
Spain has a great tradition of using the mobile as a viral tool for matters that matter to the people. Spain has one of most interesting case studies on the role of SMS in the Spanish elections of 2004, and there is this very spanish phenomenon of the ‘Macro-Botellóns‘ organized by internet mailings and SMS. [...]
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