Currently viewing the tag: "Convergence-Culture"
Last week I was invited by CHEIL Worldwide HQ in Seoul – a global marketing and communications affiliate company of the Samsung Group, to do a presentation at the Digital Leaders Forum on Mobile Digital Storytelling. It was a really interesting trip to learn more about the Korean mobile culture – more on this in [...]
“Understanding Consumers and delivering exceptional customer service is just as important a part of the mobile experience as the latest technology and the size of the marketing budget, it can be a key differentiator for a business”… was a perfect kick-off quote in the presentation of Cliff Crosbie (see image left) at the MEX: the [...]
For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the [...]
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