mTrends - mobile media lifestyle trends - m-trends.org

New technologies have blurred the boundaries-protections of POP’s, People, Objects and Places. When in second life, avatars, still post-human behind their disguise… as computers have become people’s prosthetics, do mix the real to the virtual: avatars, even if half animal are made of known referents (they are not fantastic extra-terrestrial creatures; centaurs are still half […]

On May 29-30 you can join me in Girona for a LAB on MEDIA and Human Experience, organised by the Club of Amsterdam. I will join this “immersed experience of a Do-Tank” together with Laurence Desarzens, urban communicator at beatmap.com, Paul F.M.J. Verschure, ICREA research professor at the Technology Department of the University Pompeu […]

I have been writing and reporting for quite some time now on the convergence of networks, the introduction of hybrid devices and media becoming accessible on mobile devices, lately all connecting easily to the web. With game devices such as the PSP accessing the Internet over wifi and the introduction of the iPhone, we now […]

Kudos to Richard MacManus who offered me his space today in an idea to write some articles around the Mobile 2.0 subject to intend bridge the web 2.0 and mobile 2.0 communities. I’m kicking-off a mini-series of posts on the topic of Mobile 2.0, which will be explored more in detail on Read/WriteWeb this week.
“On […]

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using […]

On November 16, 2006, IBDNetwork will host its sixth one-day Under the Radar event, which will feature 32 emerging startups in the mobile sector. Under the Radar will take place at the Microsoft campus in Mountain View, CA.
You’ll see a collection of companies in areas such as mobile content/video; sms and messaging; location/presence; voice services; […]

Despite the excellent program at Mobile Monday Barcelona, I will attend the Villes 2.0 conference on November 6 in Paris, together with Ignacio Mondine, R&D director from Daem Interactive.
One can easily imagine how big cities will become more difficult to manage in the near future. The evolution of technology in general, including those of the […]

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. Kudoos to Carles from MoMoBCN partner Barcelona Media to get this interesting list of speakers together:
David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s […]

I wanted to write this article before summer but workload took me until now to take some time to write some of my insights on this interesting subject, so here we go…
Up to now, most people in the industry used the bluetooth marketing term to name advertising and marketing campaigns made using Bluetooth on mobile […]