Archive for the 'MMS' Category

El Periódico newspaper trials Mobile Image Recognition

0 Comments Published by Rudy De Waele March 9th, 2007 in Operators, 3G, Mobile Marketing, Mobile Content, Announcements, Mobile Advertising, User-Experience, Usability, Trends, Proximity Marketing, Image Recognition, Augmented Reality, Ubiquitous Marketing, MMS, Innovation, Spanish Startups

Spanish national newspaper El Periódico reports it’s starting a new campaign using Mobile Image Recognition technology developed by Catalan startup Daem Interactive.
A picture taken with a camera phone of a photo appearing in the newspaper will allow the user to access exclusive mobile contents including advertising using MMS. The new system, called “Cázalo” will be […]

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Villes 2.0 (cities 2.0)

0 Comments Published by Rudy De Waele October 28th, 2006 in Operators, Mobile Apps, 3G, web 2.0, Mobile Marketing, Mobile Content, Mobile Advertising, MobileMonday, User-Experience, Usability, Mobile Search, Wi-Fi, Bluetooth, mobile 2.0, Proximity Marketing, Image Recognition, Augmented Reality, QR codes, Ubiquitous Marketing, Mobile Monday, MMS

Despite the excellent program at Mobile Monday Barcelona, I will attend the Villes 2.0 conference on November 6 in Paris, together with Ignacio Mondine, R&D director from Daem Interactive.
One can easily imagine how big cities will become more difficult to manage in the near future. The evolution of technology in general, including those of the […]

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