Mobile Advertising at mTrends - mobile media lifestyle trends

Archive for the 'Mobile Advertising' Category

Mobiya and Metro launch mobile classified service in Belgium

3 Comments Published by Rudy De Waele March 26th, 2007 in Mobile Marketing, Announcements, Mobile Advertising, Trends, Innovation, Startups

Mobiya inked a strategic deal today with Metro in Belgium. From tomorrow readers of the free newspaper Metro in Belgium will be able to place classified ads using SMS and MMS. The Belgian-British company Mobiya, market leader in the mobile classifieds industry, is providing the supporting technology and mobile services. The service is live since […]

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I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, […]

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Welcome to the Carnival of the Mobilists No. 64, this is the third edition I’m hosting (read my previous host contributions nr. 3 and 33), and once again I am delighted to host another edition of this so called mobilists group - a loose network of bloggers all writing passionately but mostly lucid about mobility, […]

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El Periódico newspaper trials Mobile Image Recognition

0 Comments Published by Rudy De Waele March 9th, 2007 in Operators, 3G, Mobile Marketing, Mobile Content, Announcements, Mobile Advertising, User-Experience, Usability, Trends, Proximity Marketing, Image Recognition, Augmented Reality, Ubiquitous Marketing, MMS, Innovation, Spanish Startups

Spanish national newspaper El Periódico reports it’s starting a new campaign using Mobile Image Recognition technology developed by Catalan startup Daem Interactive.
A picture taken with a camera phone of a photo appearing in the newspaper will allow the user to access exclusive mobile contents including advertising using MMS. The new system, called “Cázalo” will be […]

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Security Threats of Bluetooth Proximity Marketing Questioned

3 Comments Published by Martin Sauter March 4th, 2007 in Mobile Advertising, Bluetooth, Proximity Marketing, Conversations

The first time I have heard of innovative ideas of how to use mobile phones for advertising and marketing via Bluetooth was probably from Rudy here on m-trends. Last year, he reported how one of the political parties in Spain used Bluetooth to send ring tones, images and videos to the phones of supporters during […]

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Futurlink - Mobile Proximity Music

4 Comments Published by Rudy De Waele February 9th, 2007 in Mobile Music, Social Media, Operators, Mobile Apps, Mobile Lifestyle, 3G, web 2.0, 3GSM, Mobile Content, Cool Devices, Podcasts, we media, Announcements, Mobile Advertising, Music, Mashup, Viral, Wi-Fi, Bluetooth, mobile 2.0, Experience Design, Trends, Proximity Marketing, Mobile Culture, nfc, rfid, Ubiquitous Marketing, Innovation, Spanish Startups, Mobile Video, Startups, Urban, Ubiquitous Devices

People are consuming music on their mobile phones in an increasing way. The way most people do this now is through their operator, downloading realtunes straight to their phones. Innovative companies like Futurlink have a different idea how people will do this in the (very) near future, using Bluetooth, Wi-Fi and soon NFC, I wrote […]

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Following the response and feedback I got on the “Understanding Mobile 2.0” article I wrote at Read/WriteWeb a couple of weeks ago, I created a wiki space to start categorizing the so-called Mobile 2.0 companies.
You can acces the directory at mobile2companies.com.
I decided to use a wiki tool, called Wepaint, so companies can add their own […]

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Under The Radar - Mobility Rules!

5 Comments Published by Rudy De Waele November 29th, 2006 in Social Media, Operators, Mobile Apps, Mobile Lifestyle, web 2.0, Mobile Marketing, Mobile Events, Predictions, Analysis, Mobile Advertising, Mobile Search, Moblog, Mobile RSS, mobile 2.0, N91, Image Recognition, Under The Radar, Innovation, Spanish Startups, m-trends.tv, Mobile Video, N93, Startups

Here some impressions from the excellent Under The Radar: Mobility Conference from November 16 in Mountain View, CA. Debbie Landa and her team are doing an incredible good job creating this type of events bringing together various types of quality (!) value chain players in mobility. Just seeing the number of VC’s around per […]

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Mobile Dreams Factory wins 2 MMA Awards!

1 Comment Published by Rudy De Waele November 29th, 2006 in Mobile Marketing, Announcements, Mobile Advertising, Mobile Monday, Innovation, Awards

Alberto just mailed me with the news that The Mobile Marketing Association (MMA) today announced that Mobile Dreams Factory received an award for the Best Use of Mobile Marketing, Cross-Media Integration with Vodafone Videogoals (see video below)

and a second award for Innovation for Creativity in Technology with FIFA WorldCup Videoblog (see video below)

The award was […]

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Mobile Dreams Factory nominated at MMA Awards

0 Comments Published by Rudy De Waele November 10th, 2006 in Mobile Marketing, Mobile Events, Announcements, Mobile Advertising, Spanish Startups

Mobile Dreams Factory, a Spanish company dedicated to develop and manage mobile content, is nominated in two categories at the second edition of the MMA Awards. The Mobile Marketing & Advertising Awards will be held in Los Angeles, USA at November 28.
The Global Mobile Marketing Association (MMA) will host this awards to recognize the best […]

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