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A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy […]

The Mobile 2.0 Organizing Committee announced the selection of the presenting start-ups at Mobile 2.0 Europe on July 4 in Barcelona. Some 70 mobile start-up companies applied to present at Mobile 2.0 Europe conference. The committee was delightfully surprised with the quality of the ideas and technology of the start-ups coming from many different corners […]

The MOBILE 2.0 EUROPE conference is heating up! More than 50 startups have already registered to participate to the event. The Mobile 2.0 Europe presenting start-ups will be selected in 3 Categories (Seed Capital Stage, Pre Series A and Post Series A) - any start-up with a mobile application can apply. If you haven’t […]

Here’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.

I saw many people taking pictures during the presentation I you’re one of them, and if you want to share them […]

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…
But what makes me the most […]

I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, […]

Spanish national newspaper El Periódico reports it’s starting a new campaign using Mobile Image Recognition technology developed by Catalan startup Daem Interactive.
A picture taken with a camera phone of a photo appearing in the newspaper will allow the user to access exclusive mobile contents including advertising using MMS. The new system, called “Cázalo” will be […]

The first time I have heard of innovative ideas of how to use mobile phones for advertising and marketing via Bluetooth was probably from Rudy here on m-trends. Last year, he reported how one of the political parties in Spain used Bluetooth to send ring tones, images and videos to the phones of supporters during […]

Without a doubt a cool and original marketing campaign from denim-code in France. From their pressrelease:
“Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of […]

The 3GSM World Congress gives you a good overview of where the actual market is today - still a lot like last year - it looked at first sight…
My first thought to start this years’ 3GSM wrapup was to check what I wrote last year: “It took me a couple of days to be able […]