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A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy […]

Since Google anounced it’s partnership with LG Electronics it becomes more and more obvious that Google will launch it’s own branded handset in the very near future. The news today on TechCrunch that Google is in acquisition discussions with telephone management startup GrandCentral is just another logical step by Google to enter the ‘mobile connected […]

iNNOVATE!europe is one of these rare conferences bringing together talented European tech startups, analysts, business angels and VC’s. It’s the first time I attented this conference and I’m definately going to put it on my agenda for next year, not only because the conference was impeccablement organised by Chris and Cathy from the Guidewire Group […]

I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, […]

Spanish national newspaper El Periódico reports it’s starting a new campaign using Mobile Image Recognition technology developed by Catalan startup Daem Interactive.
A picture taken with a camera phone of a photo appearing in the newspaper will allow the user to access exclusive mobile contents including advertising using MMS. The new system, called “Cázalo” will be […]

Without a doubt a cool and original marketing campaign from denim-code in France. From their pressrelease:
“Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of […]

The 3GSM World Congress gives you a good overview of where the actual market is today - still a lot like last year - it looked at first sight… Some interesting movement could definately be ’seen’ in the mobile image recognition space.
Image recognition should not be confused with barcode scanning and QR-code technology though they […]

People are consuming music on their mobile phones in an increasing way. The way most people do this now is through their operator, downloading realtunes straight to their phones. Innovative companies like Futurlink have a different idea how people will do this in the (very) near future, using Bluetooth, Wi-Fi and soon NFC, I wrote […]

Following the response and feedback I got on the “Understanding Mobile 2.0” article I wrote at Read/WriteWeb a couple of weeks ago, I created a wiki space to start categorizing the so-called Mobile 2.0 companies.
You can acces the directory at mobile2companies.com.
I decided to use a wiki tool, called Wepaint, so companies can add their own […]

What doesn’t even look easy on the iPhone, as Martin mentioned earlier today, Winksite and Shotcode will try to make easier on (m)any phone(s). Dave and Dennis both anounced today they team up to make our lives easier to get with one hand to the mobile web.
This is really a smart move from both companies […]