Archive for the 'Ubiquitous Marketing' Category
Winksite & ShotCode Team Up
1 Comment Published by Rudy De Waele January 15th, 2007 in Mobile Web, Mobile Marketing, Mobile Content, Announcements, User-Experience, Usability, mobile 2.0, Trends, QR codes, Ubiquitous Marketing, Startups, ConversationsWhat doesn’t even look easy on the iPhone, as Martin mentioned earlier today, Winksite and Shotcode will try to make easier on (m)any phone(s). Dave and Dennis both anounced today they team up to make our lives easier to get with one hand to the mobile web.
This is really a smart move from both companies […]
m-trends.org new flavour
4 Comments Published by Rudy De Waele January 13th, 2007 in Social Media, Operators, Mobile Web, Mobile Lifestyle, 3G, web 2.0, Mobile Marketing, Cool Devices, we media, Announcements, Analysis, Mashup, User-Experience, Usability, Ethnographics, Art, Mobile Search, Wi-Fi, Wimax, Mobile OS, Bluetooth, LBS, Mobile RSS, mobile 2.0, Experience Design, Trends, Proximity Marketing, Image Recognition, Augmented Reality, Mobile Culture, rfid, QR codes, Ubiquitous Marketing, Innovation, W3C, Startups, VoIP, Urban, iPhone, Ubiquitous Devices, ConversationsI have been writing and reporting for quite some time now on the convergence of networks, the introduction of hybrid devices and media becoming accessible on mobile devices, lately all connecting easily to the web. With game devices such as the PSP accessing the Internet over wifi and the introduction of the iPhone, we now […]
Mobile 2.0 at Read/WriteWeb
0 Comments Published by Rudy De Waele December 11th, 2006 in Social Media, Operators, Mobile Apps, Mobile Web, web 2.0, Mobile Content, Podcasts, Announcements, Analysis, Mashup, Viral, User-Experience, Usability, Mobile Search, Wimax, Mobile OS, Bluetooth, Mobile RSS, mobile 2.0, Mobile Web Server, Experience Design, Trends, Image Recognition, Augmented Reality, QR codes, Ubiquitous Marketing, Under The Radar, Innovation, W3C, Mobile Video, StartupsKudos to Richard MacManus who offered me his space today in an idea to write some articles around the Mobile 2.0 subject to intend bridge the web 2.0 and mobile 2.0 communities. I’m kicking-off a mini-series of posts on the topic of Mobile 2.0, which will be explored more in detail on Read/WriteWeb this week.
“On […]
MoMoBCN - Proximity Marketing Presentations
0 Comments Published by Rudy De Waele November 11th, 2006 in Operators, Mobile Marketing, Announcements, MobileMonday, Viral, Wi-Fi, Bluetooth, mobile 2.0, Trends, Proximity Marketing, Image Recognition, Augmented Reality, nfc, rfid, QR codes, Ubiquitous Marketing, InnovationLast weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using […]
Under the Radar: Mobility Conference
2 Comments Published by Rudy De Waele October 30th, 2006 in Social Media, Mobile Apps, Mobile Lifestyle, Mobile Marketing, Mobile Events, Mobile Content, Announcements, Analysis, Mobile Advertising, Wi-Fi, Wimax, LBS, mobile 2.0, Proximity Marketing, Image Recognition, Augmented Reality, QR codes, Ubiquitous Marketing, Under The Radar, InnovationOn November 16, 2006, IBDNetwork will host its sixth one-day Under the Radar event, which will feature 32 emerging startups in the mobile sector. Under the Radar will take place at the Microsoft campus in Mountain View, CA.
You’ll see a collection of companies in areas such as mobile content/video; sms and messaging; location/presence; voice services; […]
Villes 2.0 (cities 2.0)
0 Comments Published by Rudy De Waele October 28th, 2006 in Operators, Mobile Apps, 3G, web 2.0, Mobile Marketing, Mobile Content, Mobile Advertising, MobileMonday, User-Experience, Usability, Mobile Search, Wi-Fi, Bluetooth, mobile 2.0, Proximity Marketing, Image Recognition, Augmented Reality, QR codes, Ubiquitous Marketing, Mobile Monday, MMSDespite the excellent program at Mobile Monday Barcelona, I will attend the Villes 2.0 conference on November 6 in Paris, together with Ignacio Mondine, R&D director from Daem Interactive.
One can easily imagine how big cities will become more difficult to manage in the near future. The evolution of technology in general, including those of the […]
MoMo Barcelona November Program
0 Comments Published by Rudy De Waele October 27th, 2006 in Mobile Apps, Mobile Marketing, Mobile Content, Announcements, Mobile Advertising, MobileMonday, Viral, Wi-Fi, Bluetooth, Proximity Marketing, Image Recognition, Augmented Reality, nfc, rfid, QR codes, Ubiquitous Marketing, Mobile MondayContinuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. Kudoos to Carles from MoMoBCN partner Barcelona Media to get this interesting list of speakers together:
David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s […]
Proximity Marketing
15 Comments Published by Rudy De Waele October 22nd, 2006 in Mobile Apps, Mobile Marketing, Mobile Content, Analysis, Mobile Advertising, Viral, Usability, Wi-Fi, Bluetooth, mobile 2.0, Proximity Marketing, Image Recognition, Augmented Reality, nfc, rfid, QR codes, Ubiquitous Marketing, Mobile MondayI wanted to write this article before summer but workload took me until now to take some time to write some of my insights on this interesting subject, so here we go…
Up to now, most people in the industry used the bluetooth marketing term to name advertising and marketing campaigns made using Bluetooth on mobile […]
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