mTrends - mobile media lifestyle trends - m-trends.org

Year end goes together with the usual Top 100 of the year (or all times). You can check my most played music of 2006 and a lot more here at MyStrands.com. You can do all this also on your cell going to m.mystrands.com. And check what’s happening around on New Years’ Eve on your […]

Vodafone’s receiver #17 is out and it’s another interesting issue with various great contributions. This online-only magazine is a neutral space where pioneer thinkers challenge you to discuss exciting, future-oriented aspects of communications technologies.
This receiver issue is a truly playful one. While the urge to play is a human universal, gaming cultures differ widely across […]

Kudos to Richard MacManus who offered me his space today in an idea to write some articles around the Mobile 2.0 subject to intend bridge the web 2.0 and mobile 2.0 communities. I’m kicking-off a mini-series of posts on the topic of Mobile 2.0, which will be explored more in detail on Read/WriteWeb this week.
“On […]

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using […]

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. Kudoos to Carles from MoMoBCN partner Barcelona Media to get this interesting list of speakers together:
David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s […]

I wanted to write this article before summer but workload took me until now to take some time to write some of my insights on this interesting subject, so here we go…
Up to now, most people in the industry used the bluetooth marketing term to name advertising and marketing campaigns made using Bluetooth on mobile […]

I included some scenario’s of collective mobile lifestyle trends in my vodafone receiver #16 contribution: Connecting cultures through music.
Here’s another (older) one that still seems to continue to grow beyond borders: Mobile Clubbing, check the website for details for next gatherings in your city.
The rules are simple:

Though I’m not a frequent clubber anymore, I like […]

Spain has a great tradition of using the mobile as a viral tool for matters that matter to the people. Spain has one of most interesting case studies on the role of SMS in the Spanish elections of 2004, and there is this very spanish phenomenon of the ‘Macro-Botellóns‘ organized by internet mailings and SMS.
Now […]

This morning I received a box from a friend with some new released cd’s of my favourite artists. Pretty old skool this may seem, and it definately is to us people used to watch trends daily surrounded by the latest mobile tech. But this present brought me a particular pleasure I haven’t felt for a […]

Cityneo and Flow - the people behind my friends in Brussels Minifizz, collaborate to launch «Canal MiniFizz» targeting young mobile phone feminine users (14-25 years old).

As Sabine explains on her blog girls, games, mobile & co:
When connecting to Canal MiniFizz, a user will become a MiniFizz herself with the creation of her own avatar with […]