mTrends - mobile media lifestyle trends - m-trends.org

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

MyStrands just got its Social Player signed by Symbian yesterday for general release. It is a music player for mobile devices (Symbian Series 60, 3rd edition) with two main characteristics: it is a music discovery tool and a strong community builder. Watch the video demo here below and try it yourself, it’s great!

The player works over a 3G connection (if you can afford it!) and Wireless LAN, it gives you real-time recommendations of songs, you can stream clips of the recommended songs to your device, and learn more about them on MyStrands mobile website. The MyStrands Social Player helps you discover new people by telling you who else in the community is currently listening to the same song and view that person’s profile (unless it has been set as private). Check what I’m listening to here.

It is probably the most advanced music and community mobile app around - I haven’t seen anything like it, a real social community and music discovery tool, you can even build playlists on the go and tag your music, dig?

Check out all details at MyStrands blog.

Spotted at Jason Delport’s Mobile Observations:

At the end of last week there was a lot of talk in the blogosphere about the YouTube Mobile site going live and I was looking forward to putting it through it’s paces. I tried it in Firefox (without UA spoofing) and got a blocked message and so I tried it on my N70 and got the same message. I gave up on it but this morning I thought I would try again and was surprised to find that it worked in IE7! It’s still blocked in Firefox and on my N70 but you can see from the image below that the site is actually up and running. I’m not sure what’s going on with the blocking, seems inconsistent to me, why allow IE7 and block Firefox? The site is built in XHTML-MP and the videos are encoded in what looks to be 3GPP. I am looking forward to wasting a few travel hours watching videos on my mobile in the near future.

Oh dear, I will have to block my daughters’ 3G phone access again I’m afraid when this is finally going to be anounced. Parents, watch your bills the coming months! The content owners will be winners again since users want to connect to this kind of content from wherever on whatever device, doesn’t matter really the network as long as it’s affordable… the cost is going to be key to acces that content and to be part of creating some. Short video content is ideal for mobile but I don’t have to repeat all this things again here, no?

Spanish national newspaper El Periódico reports it’s starting a new campaign using Mobile Image Recognition technology developed by Catalan startup Daem Interactive.

A picture taken with a camera phone of a photo appearing in the newspaper will allow the user to access exclusive mobile contents including advertising using MMS. The new system, called “Cázalo” will be launched in tomorrow’s newspaper, promoted by Telefónica and McCann interactive agency.

The inaugural advertising campaign has an announcement related to FC Barcelona - Real Madrid match of tomorrow from the Professional Liga of Futbol (LFP), the user will, besides entering in a contest, receive a promotional video from the Spanish Footbal League. The cost of the MMS message will be 0.60 euros message.

Relative: read Kelly Goto’s excellent interview with Ignacio Mondine on gotomobile.com and watch the latest demo of Daem’s atomtag 3G software that recognizes my picture and leads you to m-trends.org mobile, now how cool is that!

Great Carnival of the Mobilists bug fixing this week by David Beers:

“Thanks for downloading this maintenance release of the Carnival of the Mobilists. This update fixes a bug in Carnival version 63.0 (…)”

Original take, lots of good stuff on mobile web 2.0, lbs, the internet of things and 3GSM of course. For some of the best writing on all things mobile this week, head over to this weeks’ Carnival of the Mobilists version 63.01!

The next Carnival I’m going to host here at m-trends on March 12, meanwhile enjoy Davids’ Carnival, it’s really well worth a read!

The 3G world these days is getting more and more in the hyper speed frenzy with operators announcing 3.5G HSDPA rollouts. With speed claims of 3.6 or even 7.2 MBit/s, they suggest that they are at the same level with DSL and cable providers. Reality, however, looks quite different as these speeds can only be achieved under very unlikely conditions:

• Only one user in the cell (or transmitter, to be exact)
• A standalone cell, i.e. no cells in the neighborhood creating interference
• Line of sight and very short distance to the base station
• Advanced receivers in user devices
• The connection of the base station to the rest of the network (backhaul) provides enough capacity.

It’s quite obvious that most users will not experience such conditions when using the network.

As a consequence, raw HSDPA speed claims are harmful for the wireless industry because users and journalists take these speed claims at face value and compare them to DSL and cable. While I do get 6, 8 or even more MBit/s over my DSL line while my neighbors also download media streams at high speeds, HSDPA speed claims of 7.2 MBit/s (for everyone as the texts usually imply quite slyly) are empty ones. I’d like the wireless industry to be a bit more realistic with their claims as it will do them more good in the long run setting realistic expectations than once again claiming something they can’t deliver. But how can you make the headlines with realistic claims?

The 3GSM World Congress gives you a good overview of where the actual market is today - still a lot like last year - it looked at first sight…
My first thought to start this years’ 3GSM wrapup was to check what I wrote last year: “It took me a couple of days to be able to digest the whole event with it’s many cocktails and parties surrounding. The best part for me were the many wonderfull people I met behind the companies, projects and blogs.” I couldn’t find any better paragraph to resume’s this year event. Check the image (left) I took from the same spot as last year and notice that the telecom world is still a Man’s Man’s Man’s World. I invite you to find the women on the image… This incited me to continue my “Women in Mobile” interviews

Does this mean it was boring? Not really…too many interesting people around to talk to and change opinion with… No big news coming from the exhibition either: no real differences with last years’ show apart from more people, 60.000 (!) and an extra Mobile Content pavillon, but one could tell from small things that changes are (finally?) to come. Let’s have a closer look at all things mobile.

DEVICES
On the handset side, no real innovations as last years’ Nokia Nseries, but a lot of improvements by many manufacturers and cool handsets I got the chance to play with.

Nokia N95 and the new Nokia Communicator E90 lanched at 3GSM, N95 is a real cool phone, I’m looking forward to the mobile apps that are going to play with the GPS functionality, the E90 Communicator is a really cool phone with many apps but honestly a bit too heavy for me. The LG Shine phone (check also the LG Prada phone) was surprisingly solid and extremely good in usability design, and the touchscreen… a big improvement with the Chocolate. I played around with the MOTORIZR Z8, it’s the first time since longtime I got a good feeling about a Motorola I would like to mention also the coming Samsung’s F700 Ultra Smart Phone, with touchscreen, slide-out qwerty keyboard and 5-megapixel camera(!) My favorite design phone goes to Sony-Ericcson with the W880i Walkman Phone (metallic edition), real cool as you can see on the picture here, cool design and easy usability.

Note that Blackberry is still very popular amongst business people in the telecom industry, not one conversation without having someone look at his BB or do something urgent with it. What about the real BB, guys?

Some interesting movement could definately be ’seen’ in the mobile image recognition space.

MOBILE IMAGE RECOGNITION

Image recognition should not be confused with barcode scanning and QR-code technology though they are somewhere historically related of course, I wrote some of my views on this before here. Image recognition technology goes one step further in the sense that it doesn’t need a seperate application to be downloaded, or a decoder to decode, or a seperate ‘recognizable’ product code to be printed, and works - at its best - on most camera phones.

Some examples I saw during 3GSM were Global Peer Award jury winner Realeyes 3D (France) and finalists UpCode (Finland) and Tagit (Singapore), showing at the same time that real innovation can come from any corner of the world.

Since Google bought Neven Vision last summer and the attention visual search provider Riya got last year, the time seems right to bring image recognition commercially to mobile phones. One of the most interesting demo’s I saw during the exhibition was at the stand of Alcatel-Lucent: opening a video call, pointing your camera to a magazine ad connected your phone to your TV set over a 3G connection to be able to discover or store additional services to be viewed at home, dig?

Image recognition technology has some obvious advantages additionally to 2D-Barcodes like QR Codes or Datamatrix:

• They are graphically richer and more appealing, they can contain any logo or personalised image. Adding one to your blog, publication or advertisement might be less esthetically obtrusive than chaotic black and white codes, makes them ideally for next-generation mobile marketing campaigns.
• Unlike 2Dcodes, individual tags are easy to remember because they are images, not secretive machine only readable bar-codes.
• The Augmented Reality interaction paradigm makes it easier and more appealing for the user, your phone becomes like a sort of “magic lens”.
• Contextual menus can pop out of the tags: look up in wikipedia, listen to contents recoded, add contents to that tag…..it´s object hyperlinking or the mobile read-write web!

Daem Interactive had another interesting demo running with some logo’s and my face (!), pointing a cameraphone to it over a 3G connection connected the user immediately to m-trends.org mobile, very cool!

Ignacio from DAEM showed me this demo the first time in July last year, some might have seen the demo before at Under The Radar or MobileMonday Paris, now Ignacio gave me finally a go to blog this ‘atom3g’ demo of their patented application. Check it out, some of the coolest stuff around!

MOBILE MUSIC

On the Mobile Music front 3GSM started already one week before the actual event with Steve Jobs’ Thoughts on Music meaning Digital Rights Management (DRM); DRM is a trigger for the Record Labels to control the sales of digital music. A great and surprising Open Letter by Steve, certainly with a strategy behind, I was thinking a week before the event, too busy preparing the MobileMonday Global Peer Awards (I want to come back on the Steve Jobs letter later here).

Surprise, surprise, on Day one of the event, Microsoft anounced the launch of its own Mobile DRM system ‘PlayReady‘ (!) that will allow the use of commercial content on multiple different devices for a single fee. Is this what the consumer is waiting for?

Two days later, at the opening session on Wednesday, the chairman and CEO of Warner Music Group Corp, Edgar Bronfman Jr. said “that buying digital music from a mobile phone is too difficult and the music and mobile phone industries need to improve the process to meet demand (…)”

A study last year found that only 8.5 percent of people who own a phone that can be used to download and purchase music actually did so. “Why? It’s expensive, it’s complicated and it’s slow,” he said. “It’s amazing that we’ve generated as much revenue as we have given how cumbersome the experience can be.”

For your info, personally I haven’t bought one single tune on my mobile phone(s), though I consider myself one of the 3% online (legal) PC music buyers Steve is mentioning in his open letter:

“Today’s most popular iPod holds 1000 songs, and research tells that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats.”

The 3% I bought on iTunes of course, so where do the other songs come from? Older Cd’s (of LP’s I bought already once before…) copied to my iTunes and to my phone.

I wonder if the US companies heard about OMA DRM from the Open Mobile Alliance (OMA)? Its mission is to provide interoperable service enablers working across countries, operators and mobile terminals. Since its inception in June 2002, the Open Mobile Alliance has grown to more than 300 companies representing mobile operators, device and network suppliers, information technology companies, and content providers Members include traditional wireless industry players such as equipment and mobile systems manufacturers (Ericsson, Siemens, Nokia, Openwave, Sony Ericsson, Philips, Motorola,Samsung…) and mobile operators (Telefónica, Vodafone, Orange, T-Mobile…), but also software vendors (Microsoft - hello?, Sun Microsystems, IBM, Oracle Corporation, Symbian, Celltick…)

I don’t get it everyone was thinking Apple would show it’s iPhone at 3GSM. Why smart Steve would do such thing now when he announced previously the iPhone launch for Europe around Christmas 2007? Who else can say he has a product with 50,400,000 Google entries before it’s actual launch I haven’t seen any other phone brand model beat that! Oviously no big players are scared about the iPhone…

One thing gets clearer everyday, the iPhone has one big advantage: it’s Mac OS X and iTunes seamless integration; why would the iPhone need 3G? Everyone will buy its tunes on iTunes and beam or synchronize them to his iPhone, easily, with one-click buy activated… I dig.

Still, when I wanted to make a personalized mix for the MobileMonday Global Peer Awards networking party (no selling or re-distributing of the music I bought!) iTunes told me “You cannot copy 16 of the choosen songs to your CD”… come one guys, GET REAL! Next time I think I’m going to invite a band and offer their songs directly through a Futurlink-a-like interface…

THE MOBILISATION OF THE WEB

One of the things I realized during the MobileMonday Global Peer Awards is the increasing globalization of innovation. Innovation is happening everywhere and a lot of start-up companies are working in the mobile web area; while still in its very early stage, the mobilisation of the web is happening and it’s happening everywhere!

Google vice-president and chief Internet evangelist Vinton G. Cerf - also one of the founding fathers of the Internet, predicted Tuesday that mobile phones, not personal computers, will fuel growth of the worldwide Web, as countries like India snap up millions of handsets monthly.

There is definitely something to say about the title here and it was an important part of the discussions during 3GSM. Mike and Carlo mentioned something on this already, read also Michael’s interesting take on this subject.

The content hall (Hall 7) of the exhibition was filled with a lot of mobile adult (Sign ‘O’ the Times?) and web companies resolutely going mobile including Yahoo! Shozu won the 2nd time in a row the prize for Most Innovative Mobile Application or Content Award with its Mobile MultiMedia Delivery Platform. To me Shozu is one of the truly real great mobile integrated applications, but isn’t this a sign that no other great innovative applications are around, or haven’t been noticed by the organizers, or maybe have not been found worthy or mature to market yet?

This 3GSM is definately too early for the many mobile 2.0 (web) companies, many of them need to work harder on their business models; one may try to go around the operators but I think the next couple of years start-ups need to combine their innovative ideas and technology to work with the network operators to deploy compelling new services, supposing these become available for the masses with affordable fees of course. In any case, this show didn’t had any grouped sign of mobile 2.0 companies yet, hopefully we can expect some changes next year.

The above gets an intriguing touch however knowing that operators seem to realise that the top down content models are not working - people need content to consume and to play with. Vodafone seems to have understood this - ahead of its competitors, and announced some remarkable breakthrough deals. With European markets fully saturated with mobile telephones, Vodafone sees India as a key area for potential growth - see Vodafone’s $11.1 billion acquisition of controlling interest in India’s Hutchinson Essar, on the services side Vodafone concluded deals with YouTube and MySpace. Nokia, on the other hand will offer YouTube content through a web browser and its new Nokia Video Centre, over mobile video RSS feeds. You can check all 20 Nokia press releases released during 3GSM thanks to Stefan at RingNokia.

3UK announced Windows Live Messenger is now provided as a rich instant messenger mobile software client, allows 3 customers to see the “presence” of their Messenger contacts and exchange messages when these contacts that are on their PC or on the move with 3 mobile.

On the Mobile Search field I missed a panel with Daniel Appelquist - one of the real mobile illuminates I met during 3GSM but you can read a good review here at MoCoNews. Another session I had to miss due to the many meetings was the Technology Breakout session on Mobile Web 2.0 moderated by Ajit Jaokar with Jon von Tetzchner - CEO Opera Software, Alex Kummerman - CEO Clicmobile and David Wood - VP Research at Symbian. Alex sended me a link where you can view the session presentations, thanks! Interesting notice is also the transcription of Tim Berners Lee keynote at 3GSM by Ajit.

To close this part, a note that Second Life gets soon accessible from your mobile phone. According to MarketingVox and Reuters’ Second Life bureau Software from Comverse Technology will enable Second Life residents to visit the virtual world from their Java-enabled mobile devices.The software was developed over the last six months, well before the open-sourcing of the Second Life client, and relies on using a separate PC or server as an intermediary. Comverse has also created an application that allows Second Life to run on IPTV platforms. (picture © Reuters)

AWARDS

The GSM Association Announced on Tuesday its 2007 Global Mobile Awards Winners, an Oscar-a-like ceremony to celebrate the best in telecom industry. I was not there so I cannot really say anything about this show, apart from Shozu - which I mentioned yesterday, there are 2 winners I think deserve some more attention.

Most Innovative Technology Award went to Polymer Vision for its Rollable Displays. Polymer Vision has developed the world’s first rollable electronic display. For the first time in history a display can be rolled out to a greater size than the actual mobile device itself. It is easy to view, even in bright sunlight, and has significantly lower power requirements than an LCD display with backlight. Once the user has finished, the display can simply be rolled back into the device. This makes the rollable display the ideal solution for large displays in all types of mobile devices, without sacrificing device size or convenience.

Best Use of Mobile for Social & Economic Development Award went to GrameenPhone Ltd with its Healthline project. The “HealthLine” project is providing an opportunity for an interactive teleconference between any Grameenphone subscriber and a licensed physician, who is available round the clock and seven days of the week. Though emergency hotlines in many countries do exist, such a medical hotline (as HealthLine789), to a registered physician for advice for emergency, non-emergency or regular medical needs of a caller, is unique. Our record short shows that people have called from all parts of Bangladesh. So far the doctors received and answered a total of about 120,000 calls on as many as 79 many different medical complaints. Callers range from the common citizens, professionals, men from all walks of life and village doctors, etc.

You can view all GSM Award winners here.

MobileMonday, during 3GSM organised its Global Mobile Start-Up Peer Awards in Espacio Movistar, you can view the finalists and winners here.

A personal award I would like to give to the SUNDANCE Shorts as Most Efficient Service of the 3GSM Exhibition. The Sundance Film Festival unveiled five short films shot especially for mobile, which were immediately made available for download to mobile users, I just had to give my ScanDisk Memory Stick to the booth, and a couple of seconds later I had the shorts on my mobile phone, cool!

Some of the best demo’s I have seen came from unexpected corners, like the Alcatel-Lucent stand where - thanks to José Luis, I could view some of the best demo’s I have seen. Very promising stuff coming up the next years with IPTV, managed from your phone and/or PC to your TV-set. IN 2004 I heard the first time about IMS (IP Multimedia Subsystem) when researching for the MuLiMob project:

“The IP Multimedia Subsystem (IMS) is a standardised Next Generation Networking (NGN) architecture for telecommunication operators that want to provide mobile and fixed multimedia services. It uses a Voice-over-IP (VoIP) implementation based on a 3GPP standardised implementation of SIP, and runs over the standard Internet Protocol (IP). Existing phone systems (both packet-switched and circuit-switched) are supported.”

Think about a lot of new services that are build around your SIP-client, when talking on the phone, you will be able to be in another IM chat, show a video, transfer files and discuss them while in your call or conference, etc. For me, one of the best advantages is to be able to have ONE ID based on your phone number or SIP-client to access all the services you need to access through applications or mobile web. OpenID is also working on this. A lot of new mobile services are to come in this area, I’ll be writing on this here later more in detail.

NETWORKING PARTIES

The best part of 3GSM for many people as it is a chance to meet new people and discuss off-topic on anything mobile MobileSunday Barcelona was relaxed and perfect to meet old and new pals to learn about insiders’ news before the event started. Thanks to Stuart for his participation to the wiki and for influencing partyStrands music live from Paris (!)

Best networking party was undoubtedly for many people at the Global Peer Awards since it was at the same time a gathering of many MobileMonday chapter organizers and Mobilists present, combined with a lot of fresh mobile start-ups, VC’s and other people form the industry. The dinner that followed was a great way to learn about anything mobile from a global MobileMonday point of view, lots of great people with great ideas!

Interacting with screens from your mobile phone might seem still seem a futuristic thought for many of you, yet during 3GSM this was already happening at many cool networking spots this year thanks to partyStrands. Another excellent networking party was the Swedish Beers UK, organised by blogging colleague Helen Keegan at bar BelChica. partyStrands was running in the background and ZDF TV thought this was all very cool to be broadcasted in homeland Germany. You can view the reportage they made here.

Afterwards partyStrands run at the Ericsson VIP party, a super cool DJ but she seemed to be the only lively female around amongst the senior Ericsson audience

On Wednesday I was at the 3GSM Mobile Mixer Party at Camp Nou (Barcelona Football Stadium), hosted by Wireless World Forum Group and IHollywoodForum… It was a real a bummer, not enough people showed up for the conference thus few people stayed for the networking cocktail, too bad… Luckily there was the MTV Party at Bar13 which was loaded with people (what can you expect?) but it was real good fun, far away from the more boring conference stuff. MyStrands blog has some pictures of that evening.

Thursday closing night we met up with some friends and collegues for dinner, drinks and dancing afterwards… Now this one was really private

All in all, it’s great to have 3GSM in Barcelona; I’m looking forward to the one next year again!

You can view my 3GSM Flickr Photoset here.

AWARDS

The GSM Association Announced on Tuesday its 2007 Global Mobile Awards Winners, an Oscar-a-like ceremony to celebrate the best in telecom industry. I was not there so I cannot really say anything about this show, apart from Shozu - which I mentioned yesterday, there are 2 winners I think deserve some more attention.

Most Innovative Technology Award went to Polymer Vision for its Rollable Displays. Polymer Vision has developed the world’s first rollable electronic display. For the first time in history a display can be rolled out to a greater size than the actual mobile device itself. It is easy to view, even in bright sunlight, and has significantly lower power requirements than an LCD display with backlight. Once the user has finished, the display can simply be rolled back into the device. This makes the rollable display the ideal solution for large displays in all types of mobile devices, without sacrificing device size or convenience.

Best Use of Mobile for Social & Economic Development Award went to GrameenPhone Ltd with its Healthline project. The “HealthLine” project is providing an opportunity for an interactive teleconference between any Grameenphone subscriber and a licensed physician, who is available round the clock and seven days of the week. Though emergency hotlines in many countries do exist, such a medical hotline (as HealthLine789), to a registered physician for advice for emergency, non-emergency or regular medical needs of a caller, is unique. Our record short shows that people have called from all parts of Bangladesh. So far the doctors received and answered a total of about 120,000 calls on as many as 79 many different medical complaints. Callers range from the common citizens, professionals, men from all walks of life and village doctors, etc.

You can view all GSM Award winners here.

MobileMonday, during 3GSM organised its Global Mobile Start-Up Peer Awards in Espacio Movistar, you can view the finalists and winners here.

A personal award I would like to give to the SUNDANCE Shorts as Most Efficient Service of the 3GSM Exhibition. The Sundance Film Festival unveiled five short films shot especially for mobile, which were immediately made available for download to mobile users, I just had to give my ScanDisk Memory Stick to the booth, and a couple of seconds later I had the shorts on my mobile phone, cool!

Some of the best demo’s I have seen came from unexpected corners, like the Alcatel-Lucent stand where - thanks to José Luis, I could view some of the best demo’s I have seen. Very promising stuff coming up the next years with IPTV, managed from your phone and/or PC to your TV-set. IN 2004 I heard the first time about IMS (IP Multimedia Subsystem) when researching for the MuLiMob project:

“The IP Multimedia Subsystem (IMS) is a standardised Next Generation Networking (NGN) architecture for telecommunication operators that want to provide mobile and fixed multimedia services. It uses a Voice-over-IP (VoIP) implementation based on a 3GPP standardised implementation of SIP, and runs over the standard Internet Protocol (IP). Existing phone systems (both packet-switched and circuit-switched) are supported.”

Think about a lot of new services that are build around your SIP-client, when talking on the phone, you will be able to be in another IM chat, show a video, transfer files and discuss them while in your call or conference, etc. For me, one of the best advantages is to be able to have ONE ID based on your phone number or SIP-client to access all the services you need to access through applications or mobile web. OpenID is also working on this. A lot of new mobile services are to come in this area, I’ll be writing on this here later more in detail.

NETWORKING PARTIES

The best part of 3GSM for many people as it is a chance to meet new people and discuss off-topic on anything mobile MobileSunday Barcelona was relaxed and perfect to meet old and new pals to learn about insiders’ news before the event started. Thanks to Stuart for his participation to the wiki and for influencing partyStrands music live from Paris (!)

Best networking party was undoubtedly for many people at the Global Peer Awards since it was at the same time a gathering of many MobileMonday chapter organizers and Mobilists present, combined with a lot of fresh mobile start-ups, VC’s and other people form the industry. The dinner that followed was a great way to learn about anything mobile from a global MobileMonday point of view, lots of great people with great ideas!

Interacting with screens from your mobile phone might seem still seem a futuristic thought for many of you, yet during 3GSM this was already happening at many cool networking spots this year thanks to partyStrands. Another excellent networking party was the Swedish Beers UK, organised by blogging colleague Helen Keegan at bar BelChica. partyStrands was running in the background and ZDF TV thought this was all very cool to be broadcasted in homeland Germany. You can view the reportage they made here.

Afterwards partyStrands run at the Ericsson VIP party, a super cool DJ but she seemed to be the only lively female around amongst the senior Ericsson audience

On Wednesday I was at the 3GSM Mobile Mixer Party at Camp Nou (Barcelona Football Stadium), hosted by Wireless World Forum Group and IHollywoodForum… It was a real a bummer, not enough people showed up for the conference thus few people stayed for the networking cocktail, too bad… Luckily there was the MTV Party at Bar13 which was loaded with people (what can you expect?) but it was real good fun, far away from the more boring conference stuff. MyStrands blog has some pictures of that evening.

Thursday closing night we met up with some friends and collegues for dinner, drinks and dancing afterwards… Now this one was really private All in all, it’s great to have 3GSM in Barcelona; I’m looking forward to the one next year again!

You can view my 3GSM Flickr Photoset here.

THE MOBILISATION OF THE WEB

One of the things I realized during the MobileMonday Global Peer Awards is the increasing globalization of innovation. Innovation is happening everywhere and a lot of start-up companies are working in the mobile web area; while still in its very early stage, the mobilisation of the web is happening and it’s happening everywhere!

Google vice-president and chief Internet evangelist Vinton G. Cerf - also one of the founding fathers of the Internet, predicted Tuesday that mobile phones, not personal computers, will fuel growth of the worldwide Web, as countries like India snap up millions of handsets monthly.

There is definitely something to say about the title here and it was an important part of the discussions during 3GSM. Mike and Carlo mentioned something on this already, read also Michael’s interesting take on this subject.

The content hall (Hall 7) of the exhibition was filled with a lot of mobile adult (Sign ‘O’ the Times?) and web companies resolutely going mobile including Yahoo! Shozu won the 2nd time in a row the prize for Most Innovative Mobile Application or Content Award with its Mobile MultiMedia Delivery Platform. To me Shozu is one of the truly real great mobile integrated applications, but isn’t this a sign that no other great innovative applications are around, or haven’t been noticed by the organizers, or maybe have not been found worthy or mature to market yet?

This 3GSM is definately too early for the many mobile 2.0 (web) companies, many of them need to work harder on their business models; one may try to go around the operators but I think the next couple of years start-ups need to combine their innovative ideas and technology to work with the network operators to deploy compelling new services, supposing these become available for the masses with affordable fees of course. In any case, this show didn’t had any grouped sign of mobile 2.0 companies yet, hopefully we can expect some changes next year.

The above gets an intriguing touch however knowing that operators seem to realise that the top down content models are not working - people need content to consume and to play with. Vodafone seems to have understood this - ahead of its competitors, and announced some remarkable breakthrough deals. With European markets fully saturated with mobile telephones, Vodafone sees India as a key area for potential growth - see Vodafone’s $11.1 billion acquisition of controlling interest in India’s Hutchinson Essar, on the services side Vodafone concluded deals with YouTube and MySpace. Nokia, on the other hand will offer YouTube content through a web browser and its new Nokia Video Centre, over mobile video RSS feeds. You can check all 20 Nokia press releases released during 3GSM thanks to Stefan at RingNokia.

3UK announced Windows Live Messenger is now provided as a rich instant messenger mobile software client, allows 3 customers to see the “presence” of their Messenger contacts and exchange messages when these contacts that are on their PC or on the move with 3 mobile.

On the Mobile Search field I missed a panel with Daniel Appelquist - one of the real mobile illuminates I met during 3GSM but you can read a good review here at MoCoNews. Another session I had to miss due to the many meetings was the Technology Breakout session on Mobile Web 2.0 moderated by Ajit Jaokar with Jon von Tetzchner - CEO Opera Software, Alex Kummerman - CEO Clicmobile and David Wood - VP Research at Symbian. Alex sended me a link where you can view the session presentations, thanks! Interesting notice is also the transcription of Tim Berners Lee keynote at 3GSM by Ajit.

To close this part, a note that Second Life gets soon accessible from your mobile phone. According to MarketingVox and Reuters’ Second Life bureau Software from