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My apologies for the use of another “2.0 meme” but after my participation in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona this week I felt I needed to update you briefly on some new thoughts on the subject. Since my writings during the MuLiMob project, my piece on “Connecting Cultures through Music“, and “DRM, free at last!” I haven’t been writing on the issue anymore.

Last Tuesday, in a Lab on Media and Human Experience, a filosophical flow excercise in between media, technology and philospophy, we discussed about ‘connected and un-connected spaces’ … media convergence is happening but the media industry is still pretty much off-line as of now, so the question is: where’s the bridge? And where is it happening?

I must admit I was pretty amazed that during the Digital Music 2.0 Conference comments and questions coming from the audience were still of the type such as “CD’s are still the major part of the business, digital music distribution only 9% of the market”, and - a couple of times - “How can you become so big without spending budget on marketing, I mean really “0″ on marketing?” and my favourite “Will mobile phones replace MP3 players one day?”… Us speakers had a though job to bridge our message of the indepth changes that are currently happening the way we consume music and the business surrounding it.

Trying to stay humble, I realized one more time there is still a lot to do to bridge the digital connected (internet connected tools, things, people and services) with the more unconnected world of tradional TV, CD’s, DVD’s formats.

When Edgar, the organizer, asked me in November to participate to this conference, I was quite sceptical since I had my made my conclusions on music 2.0 a couple of years ago while finalizing the MuLiMob project, it would only need some time for the industry to realize the curve of the long tail and that something profoundly was changing the music industry due to the innovations happening in web technologies and the way communities were influencing the way we consume music. Communities like last.fm were adding new ways to discover and listen to music opening opportunities for people to meet others with similar music tastes. This community has now grown to 15 million users and Claire Levy had the pleasure to anounce CBS bought last.fm for $280 million, real good news for recommendation technologies and online communities involving music in general

Mobile Web 2.0 or Mobile 2.0, Music 2.0 or Mobile Music 2.0, people say these are all hype terms, in a way they are but there are some real changes and differences to be finetuned, so why this title?

In my panel with operators Telefonica and Orange, it seemed as I was coming from another planet with my presentation on the current state of Mobile 2.0 and the the next generation data services for connected devices. Understandable knowing it took them (the operators) a couple of years to outcompete the SMS Service Providers (selling ringtones and wallpapers), and the same operators have been positioning (= investing) the last couple of years as music retailers to start selling realtunes… meanwhile another range of competitors are coming in their field.

While the new generation of phones and devices - Nokia Nseries up front - a new set of opportunities to consume music is arising, with the possibility to sideload or download music directly to your phone, whatever connection is it that you use (3G, wifi, bluetooth, usb, etc). At the conference, the operators were still defending the classic model - a song downloaded on the mobile has much more value and has thus a defendable value of 3€ including restricted DRM (!), adding the argument that NSeries and iPhones as the high-end range phones that are too expensive for the masses anyway.

My argument was that those phones might be more expensive but a simple calculation of my personal consumption learns that I buy average some 3 albums online/month (approx. 30 songs). So, on iTunes at 0,99€/song makes 356,4 € a year spend on digital music… while downloading over an operators retailer shop at a 3€/song rate, the same amount of content would costs me 1.080€ + additional download costs… the difference in 1 year would pay me a new phone, think about!

Also I would like to emphasize one more time that DRM has to be free - buy once, use everywhere - as it used to be with LP’s and CD’s. Amazon.com announcing it’s latest deal with EMI and 12.000 labels to sell DRM-free that plays on any device is another major step into Digital Consumer Enablement

I think that’s another reason why Apple is going to surprise a lot of people soon again… If I can connect my iPhone over a WLAN or to my computer to buy my music, it’s another great advantage for the iPhone users, from there I can carry it with me everywhere…

2.0, 7digital, Analysis, Barcelona, Bluetooth, convergence, digita music, drm, emusic, events, festival, innovation, ioda, iphone, iptv, itunes, last.fm, mobile 2.0, Mobile Content, mobile music, Music, Operators, primavera sound, startups, Trends, web 2.0

iNNOVATE!europe is one of these rare conferences bringing together talented European tech startups, analysts, business angels and VC’s. It’s the first time I attented this conference and I’m definately going to put it on my agenda for next year, not only because the conference was impeccablement organised by Chris and Cathy from the Guidewire Group but most of all, it’s an event to catch up with some of the most relevant startups active in the next generation internet and mobile technology/services and to meet lots of professionals working in the ecosystems surrounding these startup innovations.

iNNOVATE!europe’07 presentations and demo’s are presented in the charming Theatro Principal in the city of Zaragoza, who is hosting also the EXPO 2008 World’s Fair. The iNNOVATE!europe’07 Innovators can demo in the halls and mezzanine surrounding the theatre in a very relaxed and intimate athmosphere, ideally for entrepreneurs to catch up with the angels and VC’s and press to demo and explain their products/services more in detail; the food served between the breaks was excellent, so kudos to the whole organzation who did a great job creating comfort in a nice environment, ideally to stimulate business relations and conversations.

Some in-depth interviews done by Chris Shipley with Martin Varsavsky, Founder and CEO of FON; Tariq Krim, Founder & CEO of Netvibes and some interesting panel discussions on topics ranging from Open Source to Open Innovation, the importance of R&D, A New Breed of Investors, Mobile Technology at an Economic Crossroad and Building Business Playing Games.

Below a wrapup of my impressions on the presentations and demo’s given by Fring, Mobiluck, Yoono, Plum, Wisher, Smaato, sMeet, G.ho.st, CoolIris, hiClip, IMinent, Trampoline Systems, Webwag, and many others, all mainly focused on next generation web and mobile services. No worries if you haven’t heard from these companies yet, their names are going to resonant a lot the coming months in the blogosphere. I’m not only focusing on the mobile companies who presented in Zaragosa but also on the next generation Web services since I believe the next wave of mobile ‘connected’ services will mainly come from existing web services going mobile, and the existing and new ones coming on mobile only will need to integrate and synchronize easily with web services… think one ID, one login to access all your communities and services from your mobile, I won’t be able to manage my multiple logins/passwords and services from my mobile phone as long as this process isn’t made easy.

The first presentation was done by seasoned entrepreneur Zyn Schreiber who founded G.ho.st (Global Hosted Operated SysTem), a completely new, Web-based operating system which interoperates with the Web’s leading software applications to deliver fully functional Virtual Computer with which you can make your personal computing environment accessible from any browser - single desktop, single sign-in and single file system, in one word, the desktop replacement system we all are waiting for. To me projects like G.ho.st. make a lot of sense, I’m managing I don’t know how many accounts, community services and hosted services, it’s getting harder and harder to keep track of all the elements one need to manage online. Some of the benefits of G.ho.st. are upload everything that is on your desktop to the g.ho.st virtual desktop and organise everything through a virtual file system, change languages in seconds - ever tried that in Windows, huh? Technology is still in alpha, public beta release soon.

VoxIQ presented a new speech recognition technology using artificial intelligence to overcome current limitations in this domain, sounds great but I think we’re pretty far away still from using efficient speech solutions in especially mobile technology - I can’t help it but I always get a vision of a civilization of people talking to their devices while the real people are walking next to them, imagine a meeting room where everyone starts to talk to his device to activate silent mode for example, doesn’t make a lot of sense to me as of now…

Berlin-Based startup sMeet had a great presentation introducing a new communications paradigm called ’social reality communications’: live communications in a kind of Second Life kind of environment, imagine real video chat and phone conversations within Second Life, connect though mobile, instant messaging, VoIP in virtual tv shows , virtual trade fairs, etc. TV 2.0 here I come! Screenagers - as Douglas Rushkoff calls them - will love this, living in virtual worlds, connecting to real people! Developed over a period of 4 years by a small team in stealth mode, several patents have been filed. I LOVE this one, sMeet guys R.O.C.K.!

“Investor of the Year” Dr. Hermann Hauser, Cofounder of Amadeus Capital, interviewed by Chris Shipley made some good points on many companies do mainly software: what about hardware innovation and investment? He believes in the future of machine-to-machine interactions and flexible displays as one of the major innovations in ICT the coming years. BTW: did you know that 60% of internet traffic coming from P2P video?

Some interesting views were explored during the panel discussion with Martin Duval from Orange, Maria Marced (!) former senior executive at Intel and Hans Van Grieken, VP at Capgemini on the role of R&D in the innovation process. Maria Marced expressed that innovation is all about excitement in the first place but also about lowering the entry part, enabling the ecosystems around your product/service, cost-efficiency, developing the right partnerships. Above all, brands need a focus, she demonstrated with the vision from ‘intel inside’ to a ‘leap ahead’: Intel thinks it really can improve people’s life through technology, a brand like Philips focused on Sense & Simplicity. Interesting view expressed by Martin Duval from Orange Next on Orange going convergent as a thread on their core business but at the same time a challenge as to improve their core business and discover new area’s; he explained what media and network convergence for a Telco is about: some partners becoming competitors, the need to build new and different partnerships, creation of new groups of innovation (satellites) in different area’s but he mentioned also that the stronger the brand is, the more difficult it gets for them to get into the participative media business culture (!)

More presentations on Rich Media getting Richer with BT’s spin-off Real Time Content explaining their patented technology called Adaptive Media, real time content intelligently customised to different profiles to fit the needs of the audience, publisher or contetn owner. Have a look at their demo at realtimecontent.com.

I twitterred the term ‘cinematic browsing‘ when CoolIris introduced their ‘Think Outside of the Browser’ mantra. Soujanya Bhumkar and his team of talented Indian developers presented PicLens, a widget/plugin/extension for the ones like Google/Firefox/Flickr to enable full screen advertising and image viewing, cinematic media discovery for the Web, quite impressive!

hiClip presented a solution to enhanced video integration for social networks of all sizes, check it out at gethiclip.com

After lunch break more demo’s focused on personalising the web, starting with IMinent, a French startup launching EMOVIDS, lets users choose their own videos as a source of self-expression, replacing smileys and winks. It’s basically a set of tools and a community of Instant Messaging users willing to expand the IM experience.

I believe this is a really interesting take, considering there are 750 million instant messaging users on the Web - Microsoft & Yahoo together take 80% of that market share, that’s twice as much as MySpace users (!)

One of my favorite presentations came from Paris-based Webwag with their WOD (Widget On Demand). Led by Franck Poisson (ex-Google France MD), he presented how easily you can cut, drag & drop articles & sections from your webpage to your personalised web page. My notes from the demo tell = impressive! Franck and his team understood a lot about next generation web & mobile: “it’s not about browsing, it’s all about synchronisation”. Webwag was one of the only companies presenting a live demo on the mobile phone showing their Mobidget solution - still in alpha, it looked really cool and easy; choosing a wallpaper from flickr on your phone, switching between feeds, etc. this is quite a powerfull widget environment.

Criteo provides predictive tools based on users’ tastes and behaviours, also called collaborative filtering (pushing the right product to the right person), an interesting technology indeed, but to me Criteo lacked some maturity in technology, I have seen more impressive real-time personalised recommendation solutions by the team from MyStrands for example. Interesting to note here is that recommendation is all about discovery, two different types of behavioural desision are differentiated here: search using keywords (rational decision) and the discovery process through recommendations (impulsive decision).

Mixed feelings of positivism and negativism in the Power Angels panel, composed of:

* Klaus Hommels, Venture Partner, Benchmark Capital
* Oliver Jung, Investment Manager, Adinvest
* Saul Klein, Venture Partner, Index Ventures
* Simon Levene, Partner, Accel
* Mark Tluszcz, Managing Partner, Mangrove Capital Partners

Here my rough notes from that session:

- 20 relevant vc’s and 20 angels in europe
- 30 investments last year, diversification (oliver)
- a lot less opportunities in EU then elsewhere
- just less deals in EU
- too much advertising as biz model for tech startups, Oliver likes to see more real pure business models build on revenues
- 50% funded seed companies will not survive
- too many companies on to few opportunities
- more people starting companies then people joining companies
- great talent pool in europe
- great examples serve as role model
- first 50 people building a team are fundamental!
- need more people joining teams than starting companies

Conclusion: it’s all about smart entrepreneurs and passionate people

Another of my favorite demo’s came from UK-based Trampoline Systems, led by reformed anthropologist Charles Armstrong. Charles showed us some of the most impressive to come in business applications using social networks, a lot of relevance and impressive visualisation technologies. Get a peek at trampolinesystems.com

Telepark showed us their personal web application solution telepark.wiki, using ajax-based wiki’s to improve collaboration. I see a lot of this kind of collaborative knowledge stores coming to market for the entreprise and small business.

Final presentation of Day 1 came from Andrew Grill of Seeker Wireless introducing their Seeker Zone, a Fixed Mobile Substitution Solution utilising available measurements on existing, unmodified mobile handsets, coupled with a understanding of the radio environment to provide low-cost, high accurancy, mass market mobile location without GPS. One application of their technology can support location-based billing, also called HomeZone as well as location search and mobile advertising. Andrew claimed their solution to be 50 times more accurate than cell-ID location solutions (in some cases). A paragraph to read twice to understand but do ask a demo when you meet Andrew, this is definately interesting and very different of what I have seen in this area before. If you haven’t noticed: location is a complex thing and remember GPS doesn’t work inside buildings

The evening all participants were invited to a nice cocktail and dinner in the Gran Hotel, ideal for all to improve their PRM - Personal Relationship Management, always handy in the days of Open Innovation business culture.

Eduardo Sciammarella from ProtoMobl kicked off day two with Fidg’t, unifying your online identities across multiple social networks. Fidg’t then provides updates from your network of friends… a kind of social networking adress book accessible across the Web, on the desktop, and from your mobile. Eduardo’s team brings more than 15 years of combined consumer product and software experience from Sony. Another company that understood it’s not about browsing, it’s about synchronisation! The demo was very simple & stupid straightforward integrating flickr & last.fm to see friends, pictures and know what they’re listening to. A web 2.0 unified platform, integrator of mutliple web 2.0 tools like blog/calendar/flickr/myspace/amazon/music/maps/etc, everything looked very easy on the phone demo (still in beta).

Webjam presented another solution of how to remix the web, the way you want, but more interesting was the interview with one of the key figures of the remixable web culture: Tariq Krim, Founder & CEO of Netvibes. I do not need to introduce you to Netvibes - if you don’t know about them, check it out yourself; below some scratches of my notes of the interview:

- needed better tool for himself - too many feeds, something to tie all gadgets together
- inspired by Rafat Ali in Wired on paidcontent.org (!)
- most popular link on del.icio.us on Day 1 of release (15.000 users)
- some days later 50.000 users, now reaching 10 million users
- netvibes created wiki through wikia to refine the product
- live translation tool, translations through communities
- work with 126 brands worldwide in 1,5 month
- everybody will need a syndication strategy for RSS feeds
- netvibes upto 10% of feedburner traffic (!)
- it’s all about personalisation
- interesting to see that google & others copy netvibes widgets, it grows the pie
- 400 million user potential, need quick and neat execution, available on every browser, keep the interface simple
- need a standard, open-source the technology
- it’s the widget economy, everybody ads value to everybody, give more sources out to the community
- spending zero on marketing 1st year, work through bloggers
- next generation of early adopters want simplicity

Tariq and Netvibes came right on time, it’s what users were waiting for, he and his team provided a simple and neat solution for a real need, a bright future ahead - chapeau!

More demo’s:

Yoono is an innovative Firefox add-on that instantly suggests similar sites, related blogs and people sharing the same interests while you are surfing - a bit similar to Stumble Upon. Facts: 700.000 people using Yoono in very short time!

Ekaabo develops social communities for special interest groups, one login to “jump” from one social community to the next with one content input module… With web 2.0 creating more then 10 “catch all” communities per day, no sincecure at all I would say. It’s called Communipedia, check it out here.

Another of my favorite presentatons and demo’s was done by Hans Peter Brondmo from Plum. Plum plans to become the way you collect and share all of the cool, interesting, and important stuff in your digital life, in a compliment of all the services you already use like Yahoo, Google, YouTube, Flickr, iTunes, etc. Very impressive marked in my notes: one click to collect and share in your plum collection, goal oriented collaboration, all about fun and self expression, exactly what I need! Still in private beta but opening soon to public, stay tuned here.

Moderated by the illuminated Thomas Crampton, another interesting panel on Mobile technology followed after the break with Scott Cooper, VP Mobility Solutions at Nokia; Augustín Núñez Castaín, Handsets & Services Innovation Director at Telefónica Móvilés España and Avi Shechter, CEO of Fring. Some notes on that panel:

- big intersection between web 2.0 conversations and being present in a network/community, this model comes now to mobility
- next generation mobile services will be monetised in different ways
- roaming call from Helsinki to NYC and back: roaming cost 2, 45 $ while through wi-fi 0,04$ (!)
- UGC (User Generated Content) is really changing the face of society
- it’s all about the value created around the ecosystem
- remember Google & Yahoo are not FREE, it’s a different way of paying, of collecting money from users
- new ways to collect money will arise, like targeted advertising, personal profiling, added-value services
- rich presence services - it’s the blend of technology and individual content creation
- right time to open up and have the right tarification plans for early adopters
- people want to pay for a good mobile service
- upload of personal content will become the next wave (personalisation, tuning of music, uploading your life with pictures, video…
- as for the operator: it’s a matter of where to put and manage the bandwith and how to garantuee a seamless integration for our users…
- sharing personal content, user-generated content
- adapted TV programs, still a need to find the right broadcast solution
- explosion of new buisness models will come, the opportunity for the operator is that it has the user’s trust
- there will be low-cost carrier and low quality but also room for high quality servcies, connectivvity, device managemenent, storage for contents, handset replacement, entreprise applications, etc…
- related to mobile 2.0 startups in need to connect to operators: operators have the experience, the support and the billing experience

And more startups in mobile!

Spanish startup Whisher provides a software application that you install on your computer and helps you get free WiFi access all around the world. Additionally it offers a range of tools and services that will take your wireless experience to a new level. AS FON, the Whisher network is powered by users sharing their WiFi. I’m a firm believer in urban wi-fi solutions just because I use my mobile phone about 80 % of my time near a wi-fi network (at home, office, friends’ places) - what needs to be done here is unifying wifi networks and create a seamless switching inbetween different networks such as 3G. I couldn’t really make out of the presentation how fast their netwok is deployed but Wisher is definately on my radar.

One of the most promising VoIP and Messaging applications for the mobile is definately Fring. The ease of use - try it here - and how they integrate Skype, Google Talk, IM, Twitter and SIP other clients in one application is really cool. Since Avi sended me an invitation from his phone to download Fring straight from the wap url , I have been using it regularly and it works really well. The only problem today with VoIP apps on the phone is that you never know who’s calling you, real time presence, ok I’m all for it but I would like to know who’s calling me, I just get too many unknown calls now, if you can’t judge their origin, urgency or importancy right away, it’s still a bit of a downer… that’s where the operators will come in soon I guess. I will be writing more on Fring here, all in all, it’s without a doubt one of THE next generation services that matters on mobile today.

Another real cool service comes from Paris-based Mobiluck, seeded by Flemish Big Bang Ventures, Olivier Chouraki showed me one of the sweetest mobile web apps I have seen lately. He send me an invitation by Bluetooth to connect to their community (asking gently my permission before , I created my profile in 2 minutes and could immediately see the other 64 people in my neighborhood - which showed how easy a good application can go viral It’s a mobile messaging and social networking service that just works and will be available on mobile and PC. I’m really interested how they will develop.

Last demo I saw was from Harald Neidhardt from Smaato, presenting a mobile advertising platform for the delivery of targeted in-application mobile advertising to Smartphones, an interesting niche in the lately crowded mobile advertising space. Harald had a real good presentation and showed that a good idea just works when it’s well executed, he anounced current 1 to 10M page impressions per month. Check it out!

The last interview was with “Entrepreneur of the Year” Martin Varsavsky, Founder and CEO of FON, I covered more on this interview already here and more on his projects here… I had to travel back early and missed the last panel. Sorry if I left anyone out, must be I really didn’t notice or that I will write about more in detail soon This was a really interesting event for me, I hope my notes are usefull for my readers too. Thanks to Chris and Cathy from Guidewire and Lucie-Anne from Ballou PR for inviting me!

Here’s my complete Flickr set of the event. Gosh, I realise this is a really long post, kudos to you if you got until here, you must be an analyst

07, adaptive media, affinitiz, Analysis, angels, Announcements, Awards, business angels, cinematic browsing, cocomment, convergence, CoolIris, criteo, ekaabo, eqo, europe, events, fidgt, Fring, G.ho.st, guidewire group, hiClip, im, IMinent, innovate, innovate!europe07, innovate europe 07, innovateeurope, innovation, instant messaging, lbs, location based, messaging, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Events, mobile marketing, Mobile RSS, mobile web, Mobiluck, Operators, pageflakes, perpetual innovation, personalisation, plum, protomobl, real time content, seeker wireless, skype, Smaato, sMeet, social media, spanish startups, startups, teleparkm todeka project, Trampoline Systems, Trends, Ubiquitous Acces, ubiquitous marketing, vc, venture capital, voxiq, wavestorm, we media, web 2.0, webjam, Webwag, wi fi, Wisher, Yoono, zaragoza

On May 31st I will be participating in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona, organised by the Catalan Institute for Cultural Industries during the Primavera Sound Festival. I’m looking forward to this debate, specifically to better understand how the music industry and the mobile operators are dealing with the dramatic changes the industry is going through to adapt towards a Long Tail economy.

I have been presenting my ideas on this topic during the MuLiMob project in 2005, it’s always interesting to doublecheck vision and reality regularely, things are really changing at an incredible fast pace in our industry.

The panel will be moderated by Ramón Castán, CEO of Creative Associates and is composed of speakers from Movistar, Orange, Carles Campdelacreu, CEO of Acquamedia, Mario Fernández of IMI Mobile and myself.

Here’s the thematic and some questions set forth for the panel:

Can Mobile Save the Industry? Focus on the Growing Importance of Mobile Phones for Buying, Storing and Listening to Music. Is the mobile phone only a passing hype when it comes to music services? Are the telecom’s walled gardens working? Is the mobile just another data pipeline at the end of the day? Why is a song so expensive when purchased on a mobile? Is mobile technology vulnerable to piracy? Is the personalization to music fans the main reason for mobile products success?

The conference hosts many other sessions and speakers like Isaac Monclús, Director of cultural programmes, FNAC Barcelona; Richard Gottehrer, founder and chairman, The Orchard; Shira Perlmutter, executive VP, Global Legal Policy, IFPI-International Federation of the Phonographic Industry; Shelley Taylor, CEO, All Dig Down; Horst Weidenmüller, Impala’s and VUT’s VP, member of Merlin interims board, and CEO of !K7 Records; Clair Levy, head of business development, Last.fm. Javier Lorente, Portal and Applications Development Manager, General Manager of Technology and Services, Telefónica España; Alex Murray-Leslie, musician, Chicks On Speed; Kevin Arnold, founder and CEO, IODA – Independent Online Distribution Alliance; and many others, really interesting program, check it out!

2.0, Analysis, Announcements, Barcelona, convergence, digital music, drm, festival, Mobile Culture, Mobile Lifestyle, mobile music, Music, podcasts, primavera sound, Trends, web 2.0

I would like to introduce you to Heike Scholz in a new series of “Women in Mobile” with a lot of revised and updated questions. Heike is working in Hamburg, Germany, her blog - recently renamed to Mobile Zeitgeist (it’s all in the name - is capturing everything in her specialised field of mobile Advertising and Marketing, covering mobile Couponing, mobile Payment systems or mobile Ticketing.

Heike’s German-only blog came on my radar a couple of months ago and is probably one of the finest around in this field, her radar reach is definately global with a quality nose to pick out the finest and most relevant news she summarizes in her style often many times a day; she must be one of the fastest bloggers around blogging on mobile, but enough introduction, let’s hear it from Heike herself:

YOUR BACKGROUND - YOUR WORK

- Can you explain more about your work, your background?

My background is product management and business development in the telecommunications industry. Since the early 2000s I’ve been working as a self-employed consultant and interim manager on different marketing projects and assignments in the ICT and media industry. In 2006 I was engaged in various mobile projects and got infected with some weird mobile viruses.

Today, as an analyst, consultant and marketer, I help (mobile) companies on their business and marketing strategy and how to enter new markets, on product and service optimization. Furthermore I rediscovered my passion for writing articles and became a passionately blogger in this particular fast moving arena. It is fun, helps me to separate the wheat from the chaff in my daily work and builds up my personal reputation - everything at the same time.

- Are you more social, business or technical oriented? How does this reflect in your work?

Totally business oriented. I think this is a freelancer’s obsession.

- What brought/brings you into the mobile/mobility area?

For me there are no philosophical reasons behind my passion for the mobile industry. Almost everything in this area is constantly evolving, mobile devices are almost always online, at the reach of your fingertips and we act in a highly potential market. What else does a marketer need to become enthusiastic?

I lurked for some years on mobile issues and fortunately markets are developing today. It is great to be a part of this trend.

MOBILE LIFESTYLE

- What is your personal ‘big issue’ in life? Can the mobile phone or technology in general help improving situations?

I think we see a lot of great things in developing countries. In Nigeria for example voluntary observers can submit their observations on the election process via SMS. 30 Million Nigerians armed with mobile phones are supposed to become a part of ensuring impartial elections. If mobile phones manage to bring more equity, democracy and equality to the people they would help to make our world a better place. But mobile phones are just the means to an end, people are the crucial factor.

- Do you think mobile phones empower women via different dimensions such as equality, self esteem, safety and security, social networking,… ?

Never thought about that. Maybe in developing countries mobile phones can help women to become more independent. In our western countries I cannot see any effects from mobile phones in regard to your question. But I am convinced that women interact in a different way with their mobile phones. They rarely use it as a gadget like men are doing. They rather use their phones for communication and entertainment purposes.

- How does mobility technological progress influences your daily routine in your work?

For my work it is essential to be up to speed. So I take care of getting all necessary information no matter where I am. All my mobile devices have internet access and this became vital for me and sometimes it has a whiff of addiction. Yes, I am an internet junkie but my family and my friends are a loved reason to quit.

- Which tools you use to publish, blog or moblog your work?

I am a Wordpress rookie as I just switched from a German blog provider that did not suit my needs. Moblogging will be my next step. Podcasting and vlogs are not my focus as for now but might be in the future along the development of my blogging career.

- Which applications and services do you use most often on your mobile phone?

I make/take calls, check emails, read blogs, send/receive text messages and take pictures.

- Do you use your device to interact with other machines?

My mobile phone, PDA and notebook are connected via Bluetooth primarily for synchronization of data. In my work some kind of radio-based connection from my mobile phone to projectors could help a lot. It makes it easier to present mobile applications to a bigger audience using the phone and not static screen shots. Maybe there are already solutions of which I’m not aware of.

In my daily life it would be useful to have a universal key for my home, car and office respectively. To have all the cards in my wallet e.g. debit -, credit -, club - and loyality cards on my mobile phone.

MOBILE GEEK?

- What do you think about the next wave of Mobile Augmented Reality tools coming?

I would love to use PWC-Components (Physical World Connection) like Image Recognition, Code Reading or NFC. I have different Code Readers on my phone for testing purposes but in Germany there are too few services available. In the near future we will see different PWC-Solutions which will change our usage of our mobile devices. We can see in Japan and South Korea already what could be possible. In Asia Code Reading is as common as making phone calls.

In my home market I am expecting a big change after the German railway operator introduced 2D-Code-Ticketing and will start a NFC based check-in together with Vodafone.

In my daily routine it would be great to use 2D-Codes for scanning business cards or directly connecting to mobile websites instead of fiddling around on a small keypad.

- Do you download audio/video files on your phone? Any thoughts on Digital Right Management (DRM)? Future Business Models?

I have to admit that I am using my old MP3-Player for listening to audio books (what I love the most). It is possible to watch YouTube-Videos (or MyVideo, Clipfish and other) and even complete DVD-Movies on mobile phones but it is not my favorite mobile application.

Media groups are too restrictive with their content and we see now international superstars like Chinese Wei Wei by using cell phones for direct distribution of their music bypassing all media companies. Similar effects we will happen with video. I do not have the solution of striking simplicity for the media industry but they have to face the fact that the good old times are gone and digital/mobile life needs totally different business models.

- How do you experience the Mobile Internet? Which mobile browsers do you use?

My favorite browser is Opera Mini – release 3.0 now available. Best handling, performance and a big advantage is the reduction of sites when they are not in a WAP format.

- Do you think web 2.0 technology influences mobile services and tools?

No comment. Ignorant marketers can’t even write things like Jawa or Adgax.

- Mobile 2.0? What does it mean to you?

I think mobile 2.0 is a concept, an idea not a technology. User’s intelligence will create new benefits for themselves and for other users. There is nothing really new. In the past centuries people always collaborated in that way and thus created innovations. Today we have the same effects just based on a new technology and on a global scale. Web 2.0 shows how the internet is coming back to its roots of producing and sharing ideas, content and values. Mobile 2.0 will enrich this with intuitive elements. Mobile technology will mature to a more “human” interface as it will provide opportunities to use internet technology spontaneously and without a planned behavior.

Mobile technology has to follow these requirements. Mobile devices will be integrated in clothes or become “wearable” in another way. Mobile devices will recognize the user’s current situation and will provide context sensitive services. Speech and image recognition will substitute the usage of keypads.

- What are your favourite mobile user-generated content projects?

Currently I like wattpad, a story sharing community where you can read and share stories with others over your mobile phone. If you are a writer or poet you can publicize your work so others can read it for free. Recently wattpad included over 17,000 eBooks from Project Gutenberg, the oldest digital library, and now has close to 25,000 stories in its database. When I am on the way and have some waiting time I enjoy wattpad.

- What about Mobile Social Networks?

Some time ago I tried Qiro. This is a cute little application which gives you individualized information about your surroundings via cell positioning. It displays current events, cinema listings, restaurants or the location of your buddies. One of the first location based services in Germany I know of. But I have to admit that I am not using it anymore. Mobile Social Networks are not my favorite way to misspend my time on it.

- Do you use wi-fi on your phone? Is it really a thread for 3G? What about Bluetooth and Near Field Communication (NFC)? Solutions for the future?

No, I don’t have wi-fi on my current phone but will certainly get it with my next mobile device. Bluetooth is a great technology which makes many things more comfortable. I use BT for synchronizing my devices and to connect my wireless headset. In times I’m not using BT I keep it switched off because of security concerns. Another reason is that too many companies are doing Bluecasting now and although I am working in this industry I don’t want to get “bluespammed”.

NFC is the future for short distance communication. It is easy to use and secure. Several solutions in the areas of mobile ticketing, access control, payment, marketing and content distribution will spring up once NFC enabled mobile phones reach a critical penetration rate. Getting more product information, using my phone to access my car or just waving my phone for check-in at airports will become as usual as typing a SMS. There are so many challenging opportunities that I am often amazed of the fact that so many companies are not making use .

FUTURE OF MOBILE

- What do you understand by convergence?

Convergence is a concept that gives users freedom to use digital services when, where and to what ever extend they like. Users will no longer rack their brains on deciding which device and which network they should use for which action and what they have to pay for it. Mobile phones will be like Swiss army knifes and provide individualized, beneficial and contextual services. The device picks the best network depending on place and requirement. And for all this the user pays an adequate fee, predominantly a flat rate. The mobile phone will be the jack of all trades device.

- What differences do you see of mobile use in USA – Europe - Asia?

Are there any? Of course there are some little differences today. But I think in some years we will have similar behavior all over the world like we can see it today with clothes. Nowadays Asia is in front, Europe tries to keep up and USA is close behind us. China and India are the countries we should look at in the next years. They will dominate worldwide usage and development.

- What is going to be the next *big thing* in mobile?

Speech recognition will be the absolutely biggest “thing” on mobile phones. Complete control over my phone without touching it will be the next evolutionary stage in man-machine interaction.

- The mobile trend(s) for this and next year?

GPS will be the biggest trend on mobile phones in the near future. In Germany already three million people have GPS on their mobile devices. Positioning is the crucial step on the way to location based services and context-sensitive mobile marketing.

PERSONAL FAVORITES

- Who inspires you professionally?

Definitely my partner. He is a salesman, up to every trick and we are working on some very interesting projects together. He brings me down to earth when my head reaches the clouds and takes care that my work does not become too academic which is a constant threat.

- Your favorite mobile technology blog?

Michael Mace’s Mobile Opportunity. Oops, and yours of course, Rudy.

- Your favorite videoblog?

Elektrischer Reporter

- Your favorite mobile 2.0 service?

Shozu. A nice little tool that immediately up-loads my pictures unto my flickr account. Now used by Warner Music and EMI Records for connecting their artists with their fans.

- Your favorite mobile device?

My motor-bike.

- Favorite mobile application/service?

Cellity – Least cost routing on mobile phones helps me reducing my bill.

- Favorite mobile website?

New CNN Mobile.

- Favorite mobile search tool?

Google Mobile. Brand-new Yahoo oneSearch is not available in Europe yet.

- The ultimate tech device not invented yet?

A machine doing my housework.

- Who else could you recommend to be interviewed next?

Dr. Bettina Horster, board member Vivai Software AG, member BITKOM Dialogkreis Konvergenz.

- Anything else you would like to add? Something the big players are missing?

Imagination, flexibility, foresight, speed and managers with the power of making decision.

Thanks Heike and good luck with(in) the Mobile Zeitgeist!

18, Analysis, heike scholz, Mobile Lifestyle, mobile marketing, Trends, Women in Mobile, womeninmobile

Tomorrow morning I’m off to Zaragoza to meet some of the finest European start-ups at iNNOVATE! europe’07. Produced by Chris Shipley of the Guidewire Group, best known as the executive producer of the DEMO Conferences, Cathy Brooks and Innovate Ventures; this is another conference I’m really looking forward to.

“This year, Innovate!Europe tackles four trends that are shaping the global market. The Four C’s: Communications; Collaboration; Content; and Commercialisation. Woven together, these trends connect the ecosystem of European entrepreneurship.

It’s the only event during the year that brings together Europe’s diverse ecosystem. Entrepreneurs, investors, technology producers, service providers, early adopters, and media come together for two days of intensive debate, discussion, and exploration of business opportunities. The summit is the primary meeting place in 2007 for key market influencers and thought leaders driving European technology innovation, commercialisation, and change.”

Check the agenda for sessions and panels, speakers’ bio’s and startup demo showcases. More here soon and on surrounding media.

07, Analysis, Announcements, europe, events, guidewire group, innovate, innovate!europe07, innovate europe 07, innovation, social media, startups, Trends, zaragoza

I have been playing lately with the Nokia N800 and I found it a great device, initiating quite often the WOW effect around me. At first I was sceptical (ah well, another device to carry that just doesn’t do everything yet!) but since I have start using the device - had it with me the last 10 days and used it in many different places in different contexts, my opinion changed from sceptical to enthusiast, well done Nokia!

When taking it out of the box, the first thing that surprised me was the impressive quality of the high-resolution touch screen (800 x 480 pixels) with up to 65,536 colors widescreen display, checked the demo video in full screen mode and yes, haven’t seen such a great quality on a ’small’ screen yet.

Start using the device is a piece of cake, the interface is really simple and easy to understand, everything shows or explains itself, the N800 discovered my WLAN immediately to start surfing the mobile web - nuance here (!) with this device you can surf ‘normal’ web pages, no need for mobile adapted .mobi style adapted web pages, this is the real stuff - check for yourself some shots I took from my blog, going to my Flickr pages, MyBlogLog and Twitter. Watching YouTube video’s (see corner right picture - video choice by one of my daughters!) on a portable device is a reality now, you can even view the vids full screen, great quality!

The N800 OS and applications are all build with Maemo, an open source - Linux based - development platform from Nokia. Kudos to the developer teams at Maemo, the N800 OS and applications I used are very stable, I didn’t had to reboot the device yet!

The RSS Reader (image below) is again very easy to use and consult your feeds, I could even view my vpod.tv video feed. This is a real need for me when travelling to stay updated, I can use both GPRS and WiFi connections.

Then I tried to setup a VoIP/IM service to be able to chat on the road. The N800 people have thought a lot about ‘easy of use’ to setup thing, it took me 2 minutes to setup the IM client using my Google talk or Jabber accounts, then I setup my Twitter account to be used from the device with Instant Messaging, besides web and mobile (see below). Note the virtual keyboard can also be displayed full screen and you can input text using handwriting recognition.

I also downloaded & installed the Gizmo VoIP & IM client for the N800, I’m looking forward to my first internet video chat, volunteers: please get in touch. I wrote on the Internet Calling service Gizmo and how it works on the N80 at Read/WriteWeb. I also wanted to play a bit more with Google Maps but for one reason or another the maps didn’t come out as I wanted - full screen map search would be great on this device! Maemo is working on a mapper client, I’m looking forward to start using that - you can check a video demo of how it’s going to look on the device.

Another practical use, specially for business people is the PDF Viewer with presentation possibilities, ideally for any powerpoint or keynote presentation to pdf and be viewed on the device (picture right), it’s great in person to person meetings, the screen quality is just so great. Adding some more functionality here would be realy usefull for people like me. If you own or buy a N800 now there’s a 1 month free subscription offer to use the Rhapsody audio/video streaming subscription service. Nokia and Real have teamed up to release a firmware update that adds Rhapsody support to the N800. I tried it out and I must say it works fine as on online subscription service: great artists and songs collection to choose from and very easy use to create your own playlists. I created a playlist with some of my favorite Motown music in a minute (see below), the sound quality of the device is quite impressvie too. The only thing here is that using Rhapsody is a great service to use as long as you have an good connection, meanwhile I prefer the MyStrands Social Player that works with the music I have on my device, hopefully soon available for the N800 too (disclosure here)

So, the verdict? I haven’t explored all the possibilities yet but I think I will carry this device with me for a while next to my mobile phone and laptop, I hate to carry too many devices all the time but I do see a lot of advantages to use the Nokia N800 especially while travelling, as long as I can find a WiFi around this is a gO!

NOTE: Tips & Tricks on the Nokia N800 at the N800 Blog, complete techspecs can be found here, view my N800 m-trends.org Flickr set here.

Analysis, Bluetooth, chat, Cool Devices, gtalk, im, internet calling, internet tablet, iphone, maemo, mobile 2.0, Mobile Apps, Mobile Lifestyle, Mobile RSS, mobile video, mybloglog, n800, nokia, rhapsody, social media, twitter, Ubiquitous Devices, usability, video, wi fi

For the ones like me who appreciate the sound difference between a flat 128kbps music file (AAC, mp3, mp4, wmv or other formats) and a 320kbps quality of a normal CD, the news this week that EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire is great news, not only because major record companies will (finally!) be offering downloadable music files without DRM encoding - the stuff which makes it nearly impossible to move purchased songs from one computer or music player or mobile phone to another. It’s extra nice because major players in the music industry will start to offer songs that will sound a lot better.

As a passionate music lover, the listening experience of for example Petroushka by Igor Stravinsky on a good quality sound system is not comparable with the same music crapped into a 128kbps mp3 or mp4 file, whatever the soundsystem may be you’re going to play that file on. I remember lively the first time I heard Petroushka on vinyl performed by the legendary Moscow Radio Symphony Orchestra on a good sound system blew me completely away. With digital music surrounding us everyday, you’d almost forget about the quality of a listening experience - just try to mix some mp3 songs with a vinyl recording and you’ll see what I hear
But any good music deserves a great quality listening experience whether it’s Philip Glass, Devotchka or the Cold War Kids, I’m listening to while writing this. So what does this weeks’ anouncement means for consumers and the business?

EMI Group’s announcement of February 14 - revenues for the financial year ending 31 March 2007 expected to decline by around 15% and Steve Jobs’ Thoughts on Music might have accelerated the need for change but Eric Nicoli, CEO of the EMI Group is now taking the lead in what we digital music consumers have been waiting for for quite a while now. In only a couple of weeks time, EMI Music announced a multi-product content partnership with last.fm, the deal with Apple’s iTunes this week, and also announced “The Good, The Bad & The Queen” to become the first EMI album to be made available for download in a new DRM-free, high quality MP3 format. The first major record label listening to its’ consumers?

At CTIA, Nicoli listed a 3-step test that all consumer products should be able to pass, and that he thought was lacking in the wireless world (source GigaOM):

1. Give them something that is good value for money
2. Make something that is functional and works on practical level
3. Make something that is simple to use and easy to understand

Something the operators should have figured out by now but it’s where Apple is seeing the opportunity with the iPhone (to be released in June in US). Now is the Apple’s anouncement of Higher Quality DRM-Free Music from EMI Available on iTunes another leap ahead for Silicon Valley’s “rebel with a cause” Steve Jobs? The recent anouncement of Microsoft’s Mobile DRM system ‘PlayReady‘ - that will allow the use of commercial content on multiple different devices for a single fee comes basically way too late. Steve sets the tone, once again since he entered the music business.

Regular M-Trends readers know my early rants on this subject, for newbies read About digital music distribution to family targets and Mobile Music For Families. No thanks! both written in 2005. Knowing this, one can imagine I was really excited to try out my first DRM FREE download. Also I have been stopping to buy songs on iTunes lately since I just could not play them on my Nokia Nseries phones and wanted to make sure the DRM free and higher quality downloads were not only working as a multi-service or platform but also multi-device, you know the real thing we have been looking for. I downloaded a 320kbps mp3 file straight from The Good, The Bad & The Queen website, beamed from my laptop to our home PC and to my Nokia N80i and it works, hurray!

And where do we leave the independent record labels? EMI and Apple knew that progressive independant labels were already offering DRM free higher quality songs on their portal and that’s exactly where new opportunities lie for the smaller labels such as Sonar Kollektiv. I’m buying regularely music from their online shop since I cannot find it elsewhere and it has a lot of music of my taste. Smaller labels can build around their brand image and create a different added value to their audience.

Anyway, this decision is going to dramatically change the digital music landscape and may hopefully encourage other major labels to abandon DRM. This is not killing business, it is changing the way we do business. Consumers will be the winners. Free at last!

aac, Analysis, digital music distribution, drm, emi, itunes, mobile music, mp3, mp4, Music, stevejobs, Trends, wmv

I wanted to give you a short debrief on the excellent MobileMonday Barcelona sesssion we had on Mobile Gaming and Beyond. Despite Semana Santa (a lot of locals out of town) and the pouring rain, we had the auditorium nearly filled with mobile enthusiasts not wanting to miss a word from this months’ interesting line-up of speakers.

Nicolas Nova kicked-off straight with his presentation, titled “Sinking one’s teeth into new metaphors for mobile gaming” and was basically a critique of the current state of mobile gaming. Instead of describing 3D on cell phones, location-based gaming or augmented reality, he encourages mobile game designers to consider 3 other avenues to explore, such as the use of motion/mobility instead of immobile situations (see image).

David Camps from Intermón Oxfam presented a mobile game, called Refugee. The videogame has the objective of raising awareness on the lack of security and adequate aid suffered by millions of people trapped in forgotten crises such as Darfur. In it, Assia flees from the drought in her country and she must face up to violence and the lack of water and food. These are skill challenges, as in other games, but inspired from the real life of more than eight million refugees and close to 25 million displaced persons all over the world, of which 80 percent are women and children. The game ends giving you the opportunity to request more attention from the Spanish government to these crises. The funds raised with the downloads of the videogame – which costs 2.40 Euros – will go to humanitarian aid programs of Intermon Oxfam in the southeast of Sudan, concretely to the refugee camps of Djabal and Goz Amer.

Ignacio Cavero gave us a chronological overview of LemonQuest and its sucessful portfolio including the Ronaldinho Gaucho Street Soccer game. LemonQuest recently announced the acquisition of the Chinese company i4Game, an innovative developer of mobile games and is looking at other emerging mobile markets such as India.

Marta Vieira from the Portugese YDreams explained us about their experience and do’s and don’t of LocationBased-Gaming. Check out their stuff, it’s really cool!

The audience q&a participation was weaker then the MyMobileTV session we had last month, some issues like interoperability of games on other portable devices and the coming of web advergaming players into the mobile market space remained unanswered, as for now.

You can download most presentations of the Mobile Gaming and other sessions at the MobileMonday Barcelona website, you just need to register to the community and logon to the documents section to download the presentations.

Next months’ topic is on Mobile Search and promises another great sessions with confirmed speakers from JumpTap, Taptu, Yahoo! Mobile and Nokia Mobile Search.

Analysis, augmented reality, Barcelona, Experience Design, Fun, Games, ignacio cavero, innovation,