mTrends - mobile media lifestyle trends - m-trends.org

Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

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Following the response and feedback I got on the “Understanding Mobile 2.0” article I wrote at Read/WriteWeb a couple of weeks ago, I created a wiki space to start categorizing the so-called Mobile 2.0 companies.

You can acces the directory at mobile2companies.com.

I decided to use a wiki tool, called Wepaint, so companies can add their own information and keep it updated. You just need to sign-up to add your Mobile 2.0 company info page, you can add images, slideshows, video’s, and RSS feeds as well, and tag your page(s).

Companies can use the tool to keep the web community updated with latest news, elevator pitches, presentations of new products/services, etc. You can browse the wiki by category, by keywords, subscribe to the wiki feeds on new pages added or updated, comments and news, a lot of other stuff out there yet to discover.

The directory is far from complete, I just gave it an initial injection and added some companies I know to start with, so the best thing to do is add your page if you don’t find your company in there and update your page if you don’t like what I added, it’s a wiki, you know

Kudos to Carlo for helping me with the introduction texts.

Contact me if you would like to contribute to this project, to become a writer/moderator, to help develop the wiki, and for any suggestion and comments. I hope these pages will be usefull for the entire mobile value chain, spread the word!

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