mTrends - mobile media lifestyle trends - m-trends.org

Excellent interview from Régine Debatty with Cati Vaucelle at we make money not art. Asking Cati whether she’s a researcher, artist, designer, or something inbetween… Cati answers:

I am a knowledge shopper. I studied philosophy and fine arts, applied computer science, psychology, and computational linguistics starting in Paris with a B.S. in mathematics and economics. (…)

Some kind of digital bricoleur, Cati works together with m-trends.org contributor Yasmine Abbas exploring the design of a touch-sensitive dress for massage and sensory therapy.

The research focuses on the material - how the structure and the embedded components of the garment participate in pushing its function to become an envelope or cocoon for one’s well-being. Touch·Sensitive is a haptic apparel that allows massage therapy to be diffused, customized and controlled by people on the move. It provides individuals with a sensory and alerting cocoon.(…)

Can’t wait to get one of these!

The 3GSM World Congress gives you a good overview of where the actual market is today - still a lot like last year - it looked at first sight… Some interesting movement could definately be ’seen’ in the mobile image recognition space.

Image recognition should not be confused with barcode scanning and QR-code technology though they are somewhere historically related of course, I wrote some of my views on this before here. Image recognition technology goes one step further in the sense that it doesn’t need a seperate application to be downloaded, or a decoder to decode, or a seperate ‘recognizable’ product code to be printed, and works - at its best - on most camera phones.

Some examples I saw during 3GSM were Global Peer Award jury winner Realeyes 3D (France) and finalists UpCode (Finland) and Tagit (Singapore), showing at the same time that real innovation can come from any corner of the world.

Since Google bought Neven Vision last summer and the attention visual search provider Riya got last year, the time seems right to bring image recognition commercially to mobile phones. One of the most interesting demo’s I saw during the exhibition was at the stand of Alcatel-Lucent: opening a video call, pointing your camera to a magazine ad connected your phone to your TV set over a 3G connection to be able to discover or store additional services to be viewed at home, dig?

Image recognition technology has some obvious advantages additionally to 2D-Barcodes like QR Codes or Datamatrix:

• They are graphically richer and more appealing, they can contain any logo or personalised image. Adding one to your blog, publication or advertisement might be less esthetically obtrusive than chaotic black and white codes, makes them ideally for next-generation mobile marketing campaigns.
• Unlike 2Dcodes, individual tags are easy to remember because they are images, not secretive machine only readable bar-codes.
• The Augmented Reality interaction paradigm makes it easier and more appealing for the user, your phone becomes like a sort of “magic lens”.
• Contextual menus can pop out of the tags: look up in wikipedia, listen to contents recoded, add contents to that tag…..it´s object hyperlinking or the mobile read-write web!

Daem Interactive had another interesting demo running with some logo’s and my face (!), pointing a cameraphone to it over a 3G connection connected the user immediately to m-trends.org mobile, very cool!

Ignacio from DAEM showed me this demo the first time in July last year, some might have seen the demo before at Under The Radar or MobileMonday Paris, now Ignacio gave me finally a go to blog this ‘atom3g’ demo of their patented application. Check it out, some of the coolest stuff around!

More insights on 3GSM later here.

New technologies have blurred the boundaries-protections of POP’s, People, Objects and Places. When in second life, avatars, still post-human behind their disguise… as computers have become people’s prosthetics, do mix the real to the virtual: avatars, even if half animal are made of known referents (they are not fantastic extra-terrestrial creatures; centaurs are still half human and half horse!) , and the way they articulate their territory, a kind of neo-suburbia, is not so much different than in first life.

Hence the virtual is so real.

We may also wonder if the real isn’t virtual… Indeed, for Jean Beaudrillard, the real is no longer real; we live in a world of simulations. Read: Jean Baudrillard, Simulacres et simulation (Paris : Editions Galilée, 1981).

I came to think again about the boundaries between real and virtual because in the Digital + Mobilities seminar I currently teach, a student brought the Wii example to the table for discussion… A sort of remote control that makes you lose control or loosen up…

Surely the boundaries between real and virtual do blur, as the tool enables the physical interaction with the virtual world. With that tool though, it is as if we were in that other world : we feel that space on the other side of the screen. So is that virtual other space, so real, that it feels us…

On May 29-30 you can join me in Girona for a LAB on MEDIA and Human Experience, organised by the Club of Amsterdam. I will join this “immersed experience of a Do-Tank” together with Laurence Desarzens, urban communicator at beatmap.com, Paul F.M.J. Verschure, ICREA research professor at the Technology Department of the University Pompeu Fabra and Ricardo Baeza-Yates, Director, Yahoo! Research and moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher.

We have an urgent need to construct via dialogue a coherent frame of meaning. Consumers need to get a grip on the driving forces that media exercise on them. Business wants to anticipate the impact of technological driving forces on media innovations and media producers want to anticipate this as quickly as possible. Above all there is an explosion of new and hybrid media and of new users-media relations. It is important to exchange meta-knowledge of experts from different fields, to draw some sketches of the real character of this phenomenon.

The underlying question is:

“What is the meaning of media innovation on the quality of the human experience?” If we talk about human experience we mean the inner- and outer experience. So cognitive technology knowledge, related fields of neuroscience and anthropology are essential in these matters.

We start from the knowledge we have about brain and computer games, television and our psychological state, Internet and communications, identity and images. We use the experience we have with the relation between media and mobility, learning, politics, power etc.

Given the ubiquity of media, the change to read and write media, the nano-technology revolution and the open source movement: we have to determine the burning questions. With different brainstorm tools we will innovate al these concepts so we can integrate these new hybrids and innovations in strong human oriented meanings and human values.

All related info to participate to this LAB can be found here at the website of Club of Amsterdam. Check also their bi-weekly insightful journals and past events, really interesting stuff!

I’m looking forward to this do-tank, double-thinking my daughter surfing YouTube on her PSP, a conf call with Katrin Verclas from N-TEN last week on mobile appliance in Africa, the evolution of GSM, UMTS, WLAN, Bluetooth, and WiMAX, from web 2.0 to mobile 2.0, sensuous gear, Negroponte’s $100 laptop for the world’s children education, the kinetic elite, Babel from Alejandro González Iñárritu, global warming, sustainability, the Mobile Web in the Developing World, lift, aspiration tech, while listening to the ‘The Awakening‘ of Ursula Rucker (check the lyrics!) on 4 Hero’s -btw- excellent new ‘Play With The Changes‘ album.

I have been writing and reporting for quite some time now on the convergence of networks, the introduction of hybrid devices and media becoming accessible on mobile devices, lately all connecting easily to the web. With game devices such as the PSP accessing the Internet over wifi and the introduction of the iPhone, we now embrace the era of ubiquitous mobility and nomadic computing. This will have a far-reaching impact on the way we access products/services, and the way we communicate with humans and machines. It will change our mobile lifestyle and the way we consume media and advertising.

m-trends.org started as a personal opinion blog on mobile media lifestyle trends and continues doing this with a framed focus, critical opinions and analytical thinking going beyond the hype. To create a broader view and opinion, I invited Yasmine Abbas and Martin Sauter, two personalities I highly respect for their opinion and work, to join me and write regularly at m-trends.org on subjects that are in the air, things we have in common or like to discuss and write about, to start conversations on topics, each from his own perspective and experience.

Yasmine Abbas, is a French DPLG architect, holds a Master of Science in Architecture Studies (SMArchS 2001) from the Massachusetts Institute of Technology and a Doctor of Design (DDes 2006) from Harvard University Graduate School of Design. At Harvard she focused on how neo-nomads, digitally geared people on the move, reclaim a sense of belonging to places in the age of multiple mobilities and digital technologies. She does that too: research and problem solving to design environments, products and services that work for people and drive business results! Yasmine will bring her design/cultural/social context and sensibility to m-trends.org. I interviewed her earlier this year in the Women in Mobile series. Do checkout Yasmine’s personal blog neo-nomad.

Martin Sauter has a special twist on Web 2.0. His professional focus is on mobile network technology and services and he consults mobile network operators for Nortel, one of the major network infrastructure vendors for 2G and 3G networks. His quality time activities include his mobile network blog and book writing. His latest book, “Communication Systems for the Mobile Information Society“, discusses the how’s and why’s of GSM, GPRS, UMTS, Wifi, WiMAX and Bluetooth. On the academic side, Martin holds a Dipl. Ing. (FH) degree from the University of Applied Sciences in Ravensburg, Germany and when not busy travelling enjoys lecturing and discussing today’s and tomorrows mobile networks. This is also the area that Martin is going to cover at m-trends.org. Check Martin’s Mobile Technology Page, his personal blog about his thoughts on the evolution of GSM, UMTS, WLAN, Bluetooth, and WiMAX.

A French girl living in the Boston, US, a German living in Paris, France and a Belgian living in Barcelona, Spain, this looks like other kinds of hybrids: different opinions on various topics in a ubiquitous mobility era with views from different angles, written from different locations, by people who are always on the move… This will definately create more value to m-trends.org; if there are any subjects you would like to have covered here, please suggest or contact me by email.

Expect some diverse and interesting subjects covered soon here, I hope you’ll enjoy it as much as we do, initiating this kind of projects together.

Kudos to Richard MacManus who offered me his space today in an idea to write some articles around the Mobile 2.0 subject to intend bridge the web 2.0 and mobile 2.0 communities. I’m kicking-off a mini-series of posts on the topic of Mobile 2.0, which will be explored more in detail on Read/WriteWeb this week.

“On the eve of Le Web 3 in Paris - and one month after the Web 2.0 Summit concluded - it seems like an appropriate time to explore the world of the mobile Web, a.k.a. mobile 2.0. There has been a lot of discussion lately on this topic, a good deal of it inspired by the mobile 2.0 event - a one-day event held on 6 November 2006, organized by Daniel Appelquist and Mike Rowehl….”

Continue reading “Understanding Mobile 2.0“, in which I tried to give an overview of what I currently understand as Mobile 2.0 and I included some links to essential writing done on the topic by fellow mobilist bloggers.

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts - David Masó, FuturLink - Miguel Sola, Daem Interactive - Paulino Moraleda, Brand Communications Manage, Nike)

Carles Fereiro from Barcelona Media did a great job while I was checking out Villes 2.0, an excellent initiative launched by FING, also founders of Mobile Monday Paris. I liked a lot the speakers’ box concept they introduced at BETC Euro RSCG, you can view some of this Paris trip picture here. Thanks to Marie, Daniel, Stephane and especially Véronique of the MoMoParis team for just being so wonderful

Fabien Girardin took some pictures of the MobileMonday Barcelona evening. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From Fabien’s Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed MobileMonday Barcelona users can download the presentations of that evening in the subscribers profile page. There is a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS.

Next MoMoBCN event on December 4 has topic Mobile Social Networks. Head over for more details at MobileMonday Barcelona website.

On November 16, 2006, IBDNetwork will host its sixth one-day Under the Radar event, which will feature 32 emerging startups in the mobile sector. Under the Radar will take place at the Microsoft campus in Mountain View, CA.

You’ll see a collection of companies in areas such as mobile content/video; sms and messaging; location/presence; voice services; marketing and advertising services; and a host of enabling technologies. It’s always a steller line-up of stealth companies and certainly a gathering of leading industry insiders and top-tier press/bloggers, a great chance to learn about the future of mobility- it’s challenges and opportunities from consumer adoption to monetization of services. Other participants include CNET-Fox Interactive-Google-Microsoft-Motorola-MTV-Qualcomm-Orange-Yahoo! and more.

I’m going to the conference, together with Ignacio Mondine, who will present his company Daem Interactive at the conference. It’s going to be very interesting to see and meet all those startups innovating wthin the mobility area; I’m especially interested in the real innovative companies and how they deploy their market strategy in function from different markets such as US and Europe.

Companies currently confirmed are:

4info | Admob | BubbleMotion | CascadaMobile | ComVu | Daem Interactive | EQO | Flurry | GreyStripe | Juice Wireless | Loopt | MobiFusion | Mobileplay | Mobo | MotionDSP | Nexage | Ontela | PayWi | Pinger | Pixpulse | Pixsense | Plusmo | Rocketalk | Renzoo | ScanR | Sharpcast | TinyPictures | Veeker | Voxlib | Winksite

I haven’t seen such a bunch of startups working in mobile together for a while… How about you?

Now here come the goodies for my blog readers:

m-trends.org readers can submit the best “under the radar” mobility company not already on the currently confirmed company list (see above); in other words you can digg one of your favourite mobile startups into the conference! – the winner will get a ticket to the conference ($495 value) and will get mentioned on the “under the radar” blog, as well as a “profile” post on the winning company as well.

Debbie Landa, CEO and Founder of IBDNetwork (the organizers of the conference) will judge herself the best submission done here at m-trends.org. All you need to do is send me an email (click my name in the sidebar) with subject “Under The Radar” and mention the startup you think should be present at the conference. Deadline for contest entries is Wednesday November 8 at midnight (CET) - which will give the winner a week of lead time to make travel arrangements.

And for those who don’t win or participate to the contest, m-trends.org readers receive the discounted price of $425 (save $70) by registering here (just mention m-trends.org).

Oh btw: anyone who would like to meet me while in SF or Bay Area between November 15-21, drop me a line too

Despite the excellent program at Mobile Monday Barcelona, I will attend the Villes 2.0 conference on November 6 in Paris, together with Ignacio Mondine, R&D director from Daem Interactive.

One can easily imagine how big cities will become more difficult to manage in the near future. The evolution of technology in general, including those of the internet and the mobile phone might bring some solutions in new urban practices and might find some innovative answers to the challenges that cities currently encounter.

The internet goes with and accelerates urban transformations. City is the main laboratory of different kind of uses : Wireless and Fixed Broadband, trade and logistic issues, home services, mobility issues (working, security, privacy,…), CCTV (security…), smart transport, on-line communities ,local democracy, public internet access ..

I’m looking forward to this conference, organised by Fing and Tactis.

The same evening I’m going to attend Mobile Monday Paris and meet team and organisers Marie and Véronique. They have been doing a wonderful job setting up MoMoParis nearly a year ago and bring the French mobile industry together, I heard the monthly event is really popular and highly attended, it’s going to be interesting to exchange experiences and opinions.

Ignacio from Daem Interactive will present Daem’s latest innovations in mobile image recognition, the same day, they’ll be anouncing a major campaign in Spain using image recognition and MMS. After all these years of struggling with MMS, will image recognition finally lift MMS? More about this and the campaign next week at m-trends.org.

If anyone would like to meet with me and Ignacio, please do get in touch by clicking my name in the sidebar.

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. Kudoos to Carles from MoMoBCN partner Barcelona Media to get this interesting list of speakers together:

David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s experiences and future plans on proximity solutions.

Miguel Sola, Director of Daem Interactive, another Barcelona Start-up will present their latest products and services for marketing campaigns using mobile image recognition.

Joan Grau, Director of operations at Media Contacts, will explain us about implementing proximity marketing solutions, the challenges and opportunities from the demand side.

Paulino Moraleda, Brand Communications Manager for Nike, will share with us what a major brand sees in the value and potential of proximity solutions and what they can provide.

As usual, a networking party will follow the conference where participants will enjoy a glass of cava, the event takes place at the Auditorium of the Universitat Pompeu Fabra.

Attendance is free; all you need to do is register at www.mobilemondaybarcelona.com/subscribe to reserve one of the 150 seats available. Book early to avoid being left out!

19h30 Registration and Pre-Networking
20h00 Proximity Marketing
21h05 Cocktail and Networking Party
22h00 End

This event is sponsored by Media Contacts, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Barcelona Media.