mTrends - mobile media lifestyle trends - m-trends.org

The next MobileMonday Barcelona event on November 5 covers Mobile Web Applications. The last 2 months the action and debate on web & mobile convergence has been intenser than ever. We’ll have a closer look on popular mobile web applications such as WidSets and the recentlly launched Mippin and we’ll have a discussion on the challenges of innovative interfaces for mobile applications.

Invited speakers this time are Andrés Lozano Sañudo (Nokia) who will present the latest on WidSets, Prashant Agarwal (Refresh Mobile) who will introduce their new service called Mippin; and Raquel Navarro from Barcelona Media - Innovation Centre will talk about the challenges of innovative interfaces for mobile applications. I will do an introduction and overview on the topic.

More details at MobileMonday Barcelona website.

My blogging rhythm the last weeks must have been as slow as Miles Davis‘ cool jazz tempo in the fifties. Not to be understood in the negative sense of ‘coolness’ of course, because those records are really great!

The reason is that I have started working on (probably) some of the most exciting projects currently in mobile: Admob and MusicStrands. Besides initiating Estació de França train station in Barcelona. Gotomedia, led by Kelly Goto, will be partnering with research partners Barcelona Media, which has ties to Pompeu Fabra University to engage in global mobile research. Check also the gotomobile blog to stay updated on results and mobile web issues.

I started helping Russell Buckley with business development for AdMob in Spain and other EU countries. It has been great working with him and learn more on mobile advertising and the mobile web in general. AdMob, launched in January this year by Omar Hamoui, passed last weekend a staggering 50 million ad views (!) Check out Russell’s promotion he does to celebrate the 50m ad views so far. Nice to know also is that Mike Rowehl, you might know from his This is Mobility blog, is currently working as an engineer at AdMob. Mike runs also the Mobile Monday Silicon Valley meetings with Russell Beattie (now at Yahoo!).

The other exciting project I started working on recently is MyStrands (also known as MusicStrands). They just launched a new project that touches probably all sectors I worked in before and of which (to me) the combination has tons of opportunities for the future… Music, Mobile, Internet and … (the next part I will have to explain you soon here

You can read part of the story how we got to eachother here, just know that this article was written completely independent before I got in touch with MyStrands people. Don’t expect too many changes in writing style on MyStrands because I just love this project!

As far as m-trends.org is concerned, it’s going to be business as usual. I will continue to write in my own style and rhythm on projects I work on and report on trends, innovations and experiences of todays’ mobile media lifestyle.