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The next Mobile Monday Madrid on June 16, 2008 in collaboration with Bango will dive into statistical data and analyse mobile usage, under the topic Mobile Analytics with some experienced players from the industry, including Patrick Dost, Director General, Nedstat España; Sixto Arias, managing director of Mobext (Havas Digital Mobile Marketing Division), Sarah Keefe, VP Marketing, of Bango and Andres Lozano Sanudo, Head of Spain, Portugal and LATAM of Nokia Interactive Advertising.

As usual, a networking party will follow the conference. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaymadrid.com/subscribe/ and reserve one of the 150 seats available. Book now to avoid being left out!

Spain has a great tradition of using the mobile as a viral tool for matters that matter to the people. Spain has one of most interesting case studies on the role of SMS in the Spanish elections of 2004, and there is this very spanish phenomenon of the ‘Macro-Botellóns‘ organized by internet mailings and SMS.

Now the mobile is used as a viral tool to spread a political message. Next Sunday, June 18, Catalans are asked to vote by referendum on the new negotiated text of the Estatut - which defines more autonomy for the region of Catalonia. To spare you the risk for a too long blogpost, I will not get into the political details of this here.

The interesting part for us, mobile passionates, is how PSC - Catalan part of the PSOE of Spanish president José Luis Rodríguez Zapatero uses the mobile as a viral instrument to spread a message, a week before the referendum, to vote in favour of the yes…”Sí“.

During the four meetings PSOE PSC organizes before the referendum, Barcelona-based ubiqua created a Bluetooth booth where party members can download video’s, ringtones and images to their mobile phones to help spread the “Sí” message on the street. Partcipants can also send their SMS messages to big screens and receive another viral SMS message in return to spread to friends and relatives… ¡Pásalo!

Check all the viral marketing ideas they have worked out to organise the “Sí” campaign to support the yes vote. Have a look, even if you don’t understand Spansih or Catalan, it’s well done and visual.

FYI: the last meeting on Friday will be transmitted live and streamed for any 3G users in Spain, accessible through all 3 operators. I’ll promise to update you after the weekend on the results

Discovered at momablog.