Mobile 2.0 slides @ Over The Air
0 Comments Published by Rudy De Waele April 9th, 2008 in Mobile Apps, Mobile Web, web 2.0, Mobile Events, Mobile Content, Mashup, MobileMonday, User-Experience, Usability, Mobile OS, Mobile RSS, mobile 2.0, Trends, Mobile Culture, Mobile Monday, Innovation, Startups, Events, DevelopersHere are my Mobile 2.0 slides of the keynote I did last Friday in London at the Over The Air event, a great initiative by Daniel Appelquist and Ian Forrester. Over the Air was organised by Mobile Monday London, hosted by Imperial College and supported by the BBC.
Kudos to the whole team who made this happen, this was more than just a developers’ conference, more than just a workshop or a barcamp… It was a 48 hours of mobile and wireless development experiment bringing together some +400 developers and mobile industry experts with great sessions on various industry related topics… Lots of great people and ideas gathered during these 2 days. Check the Over The Air website to view the presentations from other keynotes and sessions.
The were 21 competition entries for the mobile application prototype competition. The winners were:
* Overall Best Prototype - Mr. Tomm (Future Platforms)
* Best Mobile Widget - Auto Widget Configurator (Owen)
* Best Hardware hack - Phone Fight (lastminute.com labs)
* Best Use of Multimedia - 21st Century Fridge Door (Orange Pirate)
* Best Use of Wireless, Bluetooth or RFID - Bluetooth FOAF (Owend)
* Most elegant solution - Twitter Client for Windows (Dale Lane)
* Most over engineered - Clever Social Tool (Alex squared)
* Most practical / ready for market - Social Network Open Butler (SNOB)
* Best mobile web application - Browser Sync
* Best design / user experience prototype - Phone Fight (lastminute.com labs)
* Best Location Aware Award - Capture the Flag (Location based games)
* Audience Favorite - Capture the Flag by the Pink Pirates
And the winners in the unofficial categories were:
* Fun Award - Phone Fight (lastminute.com labs)
* Most likely the succeed with the CIA - (Social Tracker)
More info on the winners, pictures, and other follow-ups will be posted on the Over The Air website later on.
2.0, Analysis, augmentedreality, bebo, biometrics, buzzd, cell, cellity, cellphone, communities, connected, consumption, convergence, Cool Devices, Developers, dopplr, ecosystem, events, facebook, floobs, funambol, Games, getjar, GPS, im, image recognition, imagerecognition, innovation, iptv, itsmy, kimia, kyte, kyte.tv, lbs, lifestream, lifestreaming, location, location based, Mashup, media, messaging, messenger, microblogging, mig33, mippin, mms, mobile, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Culture, Mobile Events, Mobile Games, Mobile Lifestyle, Mobile Monday, Mobile OS, Mobile RSS, Mobile Search, mobile video, mobile web, mobile2, mobile2.0, mobile20, mobilemonday, mobileweb, morph, mtrends, myspace, mystrands, netvibes, nimbuzz, nokia, openmoko, Operators, Over The Air, overtheair, overtheair08, phone, presentations, proximity, Proximity Marketing, qik, QR codes, recommendation, recommender, retail, rudydewaele, seesmic, sensoring, skuair, sms, social media, socialmedia, start up, startup, startups, taptu, transactions, Trends, trutap, usability, user experience, voip, web 2.0, web2.0
Mobile 2.0 @ Plugg
14 Comments Published by Rudy De Waele March 22nd, 2008 in Social Media, Operators, Mobile Apps, Mobile Web, Mobile Lifestyle, web 2.0, Mobile Events, Mobile Content, Cool Devices, Analysis, Mobile Advertising, Mashup, Mobile Search, Mobile OS, LBS, Mobile RSS, mobile 2.0, Trends, Proximity Marketing, Image Recognition, QR codes, Innovation, Spanish Startups, Mobile Video, Startups, Nokia, IPTV, Mobile Games, Location-Based, ConvergenceHere’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.
I saw many people taking pictures during the presentation 
I you’re one of them, and if you want to share them just ping me if you have some good ones, I’ll be happy to link them and/or share them with my readers.
NOTE: As for the startups represented here, they are only some of the ones I am following. This is not intented as a complete overview but a representation and moment in time. If you’re not included in this presentation you might be in my next one 
Just ping me if I missed you somehow.
Some bloggers reported already (in Dutch) on my presentation:
Tom Wesseling @ Marketingfacts
2.0, Analysis, augmentedreality, bebo, biometrics, buzzd, cell, cellity, cellphone, communities, connected, consumption, convergence, Cool Devices, dopplr, ecosystem, facebook, floobs, funambol, Games, getjar, GPS, im, image recognition, imagerecognition, innovation, iptv, itsmy, kimia, kyte, kyte.tv, lbs, lifestream, lifestreaming, location, location based, Mashup, media, messaging, messenger, microblogging, mig33, mippin, mms, mobile, mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Content, Mobile Events, Mobile Games, Mobile Lifestyle, Mobile OS, Mobile RSS, Mobile Search, mobile video, mobile web, mobile2, mobile2.0, mobile20, mobileweb, modu, morph, mtrends, myspace, mystrands, netvibes, nimbuzz, nokia, openmoko, Operators, phone, plugg, proximity, Proximity Marketing, qik, QR codes, recommendation, recommender, retail, rudydewaele, seesmic, sensoring, skuair, sms, social media, socialmedia, spanish startups, start up, startup, startups, taptu, transactions, Trends, trutap, voip, web 2.0, web2.0, youtube
On .mobi
0 Comments Published by Rudy De Waele May 24th, 2006 in Operators, Mobile Web, 3G, Announcements, Analysis, Usability, Mobile SearchI just read Carlo’s view on the launch of the .mobi registration opening for industries. I agree a lot with his opinion on this but I would like to add something.
Let’s leave the technology out for a moment and look at .mobi from a marketing perspective, personally I believe technology should bring the solution to detect the device and display the apropriate stylesheet, as simple as it can get it should be on the mobile.
How many years (and how much advertising money!) it took at the time to brand the dot com to a critical mass? Now we can assume that a lot of people can associate a brand name with the .com to get to their products/services on the internet. Now .mobi is adding another name extension to create some more confusion… well, I can only think as of it will only serve some.
People on the streets know and remember brand names through advertising - for newbies: hammering the brand name in people’s heads’ day after day, month after month, year after year, through all kinds of possible media… So how long it’s going to take for people to blindly understand that (brand name).mobi means to acces the mobile version of a brand? I’m curious to see the first .mobi ad, this is going to be fun!
Just think at the marketeer or advertising agency who wants to get to its’ client target audience, should they use .com or .mobi in their message? Looking at it from this angle, I don’t believe .mobi will have a long life… technology solutions should be there faster than a critical mass is reached through advertising.
I just wonder if the companies behind the .mobi, like Microsoft , Google , Vodafone Group, Nokia, and others, really think so much different or is it that any Google Mobile Search or operator portal search - soon offered by Google Search anyway (?) lead directly to the .mobi mobile site? I just cannot believe this is a simpler solution.
Wouldn’t it be much easier for the .mobi consortium to spend the money needed to spend on advertising to get their new extension to the masses to find a technological solution for this problem?
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