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Last week I was invited by CHEIL Worldwide HQ in Seoul - a global marketing and communications affiliate company of the Samsung Group, to do a presentation at the Digital Leaders Forum on Mobile Digital Storytelling.

It was a really interesting trip to learn more about the Korean mobile culture - more on this in a following post - and to dig deeper in the subject of storytelling in our multiplatform digital landscape of today. It was actually pretty difficult to find real case studies of digital storytelling using the mobile phone. Luckily there was twitter and the great tips and feedback I received from my tweeps by doing research on the topic - thanks to all who helped me with this!

I learned a lot of new stuff how digital storytelling is currently used in online marketing campaigns and I tried to project how the cell phone can be used in future digital cross-media marketing. Check my (slightly adapted) slides of my presentation here below.

Don’t hesitate to contact me if you’d like to discuss this topic in detail or leave a comment.

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For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the process of convergence in media, technology and culture surrounding us. If you might doubt, here’s what Howard Rheingold, author of Smart Mobs: The Next Social Revolution writes on this book:

“Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.”

Probably the best book I read on media, culture and technology changes since Smart Mobs.

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