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What I like most in Nokia’s strategy is its constant ability to look forward and move ahead with the changes. Nokia Flagship Store announcements already positioned Nokia with an independant retail strategy, it’s obvious that once there, there’s a different world on top of selling devices…

There has been a lot of fingertip heating since Nokia launched its Ovi Internet Services, a predictable, but smart move by Nokia for regular mTrends readers The idea is to pull the Nokia Music Store, N-Gage, Nokia Maps, and all future Nokia services into a single gateway of integrated service offerings. You can view yesterdays’ webcast anouncements here.

Nokia has been very active in the convergent area’s of internet and mobility services. With a solid 38% marketshare (some 900 million active customers!), the company has always played a leading role in the mobile value chain and knows a lot about its consumer habits. Nokia also has been releasing some really great N-Series devices since last year, the experiences gathered from those popular high-end devices are now finetuned and sharpened resulting in 4 new mobile devices (to be released before year-end).

I have been lucky to be able to experiment with Nokia Maps and I like the service a lot, it’s actually an awesome experience available on a mobile phone. The N95 with its build-in GPS makes geographical search really context relevant and opens the path for a lot of new kinds of services linked to locations. Personally I believe more in a user-driven community services and tools build model for the future such as Plazes and Dopplr build on Google Maps api’s but time will tell which services consumers will finally choose for and use.

The N-Gage portal is all about Nokia’s next-gen games (reserve your player name now!) where game fans will have more and more options to play multiplayer games in a constantly connected world - Instant Media Now! Web 2.0 has had a huge influence on the game development with regards to user-generated content, social networking and general connectivity. Watch Digital Chocolate in this next-gen game content space, not to underestimate the - also yesterday anounced - Sony-Ericsson Playstation Phone, yes… real device convergence is happening!

Another great move into internet service offerings is that Nokia and Microsoft have joined forces to provide customers with a new suite of Windows Live services specifically designed for Nokia devices. Starting today Nokia customers in eleven countries with compatible S60 devices can download the new suite enabling access to Windows Live Hotmail, Windows Live Messenger, Windows Live Contacts and Windows Live Spaces. Smart move knowing there’s some 465 million Microsoft Messenger clients today!

The downside of that deal (and biggest surprise to me yesterday) was not the anouncement of the Nokia Music Store itself but the decision that Nokia will use Microsoft PlayReady technology for “flexible access to digital entertainment“. Flexible? How flexible is the next question to me then, while Apple unveiled a higher quality DRM-Free Music with EMI on iTunes in April, Nokia goes the opposite direction with Microsoft?

I tried to find more detailed information on how restrictive the DRM will be but couldn’t find anything relevant but this Microsoft PlayReady White Paper, despite the many anouncements yesterday. BoingBoing reported the new music store will allow for over-the-air downloads,

“currently priced at 1 Euro a song and 10 Euro-a-month all-you-can-eat subscriptions that will work on your PC. (It’s not entirely clear if you’ll be able to download songs to your PC on the all-you-can-eat and also sync them to your Ovi-compatible phone. The verbiage I’m seeing is “streaming,” so it seems unlikely.)”

Most probably Nokia will decide on a country-per-country basis, depending on the distributor. Now, don’t get me wrong, I don’t want to sound as a pirate protecter but I’m just worried as a consumer. mTrends readers know about my rants and experiences with this topic (for an overview check my DRM Free At Last! post).

I’m completely in favour of the OPEN DRM model (buy once, use everywhere!): I buy the digital content once but I am able to carry and transfer the song/video/movie everywhere on my different devices and pc’s and share it with my family and friends. Companies really need to learn to TRUST the consumers, illegal downloading always existed and will always exist in a minor form but as a consumer I can only urge to give us a fair DRM, especially for those consumers who want to buy digital content.

One more example here below of how DRM-restrictive content works for the consumer - and then I really hope I don’t have to write on this anymore

On my summer holidays, besides my fully stored N95, I took a 2GB USB-stick with me with full of music (legally bought CD’s imported as mp3’s) to be played wherever the occasion appeared. Now when compiling my summer music collection, I mixed up with some songs I bought on iTunes… At a certain moment, at a party, someone was asking for some kind of artist I had on my music-stick, we copied it to the iBook available connected to the speakers, when everybody around the pool was excited to hear that song, the machine responded “need permission to play this song, please fill-in your password” - hell, we weren’t even connected to the internet. Now, you think this is fair? Flexible? Helping the artists? Create more business? Come on (big) guys, please get real!

NOTE: it would be great if any Nokia or Microsoft rep could provide some details on the DRM restrictions that will be used (or not) using PlayReady

While we Europeans might seem envious not being able to get hold of an iPhone immediately, there’s really no reason to be; having a little bit of patience might be beneficial for Apple to learn how people will use the iPhone and for the users to get hold of an improved version in a couple of months.

Don’t get me wrong: while I’m pretty convinced that the web browsing experience on the iPhone is probably the best ever created on a mobile device, there’s also something as being able to acces the content from wherever you are, and this seems to be a minor point of the iPhone - currently only available through AT&T EDGE network, don’t miss Carlo ’s interesting take on this aspect.

FYI: above screenshot taken on a Nokia N95 when browsing the www.apple.com/iphone website, no photoshopping involved

Got invited last week by Nokia for their new mobile sharing community platform called MOSH. I must admit it’s great to be invited to all exciting Alpha and Beta mobile testing, still it’s quite difficult to test them all in-depth with a lot of workload on the shelves these days. However, as with anything good in life… quality, curiosity and surprise always make a good cocktail and make you want to try out things immediately before others.

MobSharing, a term originally coined by Mike Evans in September 2005, didn’t figure in my 2007 predictions but was already mentioned as a future trend in my 2006 predictions and now it’s finally here from Nokia Still in closed Alpha, but with the advantage we won’t have to wait another couple of years for it to get a critical mass…

“Create, Upload and Share all of your mobile content”:

MOSH is a content sharing site where community members upload, distribute and manage content to be viewed and enjoyed on mobile devices. With MOSH, anything from applications like mobile games, to videos, blogs, songs or photos are now accessible and distributable on your mobile device.

How does it work?

There are three key elements to MOSH:

1. A website
2. A mobile website
3. An application for mobile devices (available for download on Nokia devices only)

The website is your main source for accessing the wide range of content available through MOSH. It is here where you can create your profile, upload content, manage your collections and specify which selects to send to your mobile device as mobile feeds.

The mobile website is where users with both Nokia and non-Nokia devices can access mobile feeds and view the MOSH service.

I played with it for the first time today and the interface looks simple & smart, ideally for the creation of mobile social media: users can create ‘collections’ around topics, tags or keywords to organize content which can be ranked, ‘raved’, filtered and shared.

While the service is optimized for use on Nokia devices, the service is compatible with all mobile handsets, provided they support the kind of content you are downloading and that you are able to access the Internet.

One quick remark: how do I know the content or apps I’m uploading is compatible with what kind of devices? Creating some groups of phone categories might be handy for the users here.

I’ll keep you posted with more feedback and mosh moves of course.

The title was originally a tweet of which I decided to write a short blogpost about. I don’t know why it took so long for Nokia to figure out that their Nseries users are most probably in majority Mac users, at least from my own experience - hint: it would be great to have this statistic somewhere.

With the PR heath of the iPhone in its neck, Nokia (finally!) released yesterday another part of its Mac OS connectivity strategy, with the release of Nokia Media Transfer 1.0 beta:

The Nokia Media Transfer application enables you to transfer pictures, videos, podcasts, music, and files between your Nokia mobile device and your Mac.

The application makes it easier to transfer and synchronise music from iTunes to your phone. It also works with the iPhoto app for image and video transfers. I played with it and this is finally an application where the word seamless is not overkill to describe the experience to synchronise files between your Mac and Nokia Nseries device.

Old iTunes DRM protected files will not work on the Nokia of course but with the new EMI DRM files (buy once, play everywhere) it works! This is the way to go, both for Nokia and Apple, leave the freedom for the user to beam his legally bought tunes to his possible many different devices, this openess might in the end create more revenue and more happy consumers.

BTW Steve, really looking forward for the iTunes one-click option to easily upgrade my entire library of all previously purchased iTunes Store content to the higher quality DRM-free format

Now still, as Charlie suggests, some smooth synching needed for to-do’s, notes and iCal!

Next Wednesday and Thursday I’ll be attending the MEX: The PMN Mobile User Experience conference. MEX is a two day strategy forum for the leading minds in mobile telecoms. At the heart of the conference is the 10 point manifesto for enhancing the mobile user experience. This is a blueprint for delivering better mobile products through a deeper understanding of customer requirements. I’m looking forward to meet and discuss with some great minds in this often overlooked area of the mobile industry, thanks to Marek Pawlowski for setting up this event. Here’s some more info on the event:

“We’ve invited 10 of the industry’s most inspiring speakers to deliver 10 keynote presentations and provoke a series of breakout groups and panel discussions. They’ll address topics ranging from graphical interfaces and industrial design to mobile advertising and customer satisfaction.

Delegates work side-by-side with industry leaders in the unique Wallacespace environment to respond to the manifesto and set the user experience agenda for the mobile telecoms business. All the ideas shared at the conference will be summarised in the MEX 2007 report, a copy of which will be delivered to each delegate after the event.”

Some of the speakers include:

Cliff Crosbie, Global Director of Retail Marketing, Nokia

Al Russell, Head of Mobile Internet & Content Services, Vodafone

Christian Lindholm, User Experience Expert

Matthew Menz, Head of Interaction Design, Motorola

Antti Öhrling, Co-founder, Blyk

Bill Schwebel, Senior Vice President, AOL Wireless & President, Tegic Communications

Paul Nerger, Vice President, Worldwide Sales & Marketing, Argogroup

Markus Grupp, Director, Handset User Experience Design, TELUS

Hampus Jakobsson, Vice President of Marketing, TAT

Dr Nick Allott, CTO, OMTP

Herbert Vanhove, Vice President and General Manager, Qualcomm Internet Services & MediaFLO Technologies”

And a lot of other interesting people, do check the speaker’s list. I’m really looking forward to this one! Anyone who’d like to catch up with me while I’m in London, drop me a line. I will be sharing thoughts and impressions on the conference as ‘lively’ as I can

I have been playing lately with the Nokia N800 and I found it a great device, initiating quite often the WOW effect around me. At first I was sceptical (ah well, another device to carry that just doesn’t do everything yet!) but since I have start using the device - had it with me the last 10 days and used it in many different places in different contexts, my opinion changed from sceptical to enthusiast, well done Nokia!

When taking it out of the box, the first thing that surprised me was the impressive quality of the high-resolution touch screen (800 x 480 pixels) with up to 65,536 colors widescreen display, checked the demo video in full screen mode and yes, haven’t seen such a great quality on a ’small’ screen yet.

Start using the device is a piece of cake, the interface is really simple and easy to understand, everything shows or explains itself, the N800 discovered my WLAN immediately to start surfing the mobile web - nuance here (!) with this device you can surf ‘normal’ web pages, no need for mobile adapted .mobi style adapted web pages, this is the real stuff - check for yourself some shots I took from my blog, going to my Flickr pages, MyBlogLog and Twitter. Watching YouTube video’s (see corner right picture - video choice by one of my daughters!) on a portable device is a reality now, you can even view the vids full screen, great quality!

The N800 OS and applications are all build with Maemo, an open source - Linux based - development platform from Nokia. Kudos to the developer teams at Maemo, the N800 OS and applications I used are very stable, I didn’t had to reboot the device yet!

The RSS Reader (image below) is again very easy to use and consult your feeds, I could even view my vpod.tv video feed. This is a real need for me when travelling to stay updated, I can use both GPRS and WiFi connections.

Then I tried to setup a VoIP/IM service to be able to chat on the road. The N800 people have thought a lot about ‘easy of use’ to setup thing, it took me 2 minutes to setup the IM client using my Google talk or Jabber accounts, then I setup my Twitter account to be used from the device with Instant Messaging, besides web and mobile (see below). Note the virtual keyboard can also be displayed full screen and you can input text using handwriting recognition.

I also downloaded & installed the Gizmo VoIP & IM client for the N800, I’m looking forward to my first internet video chat, volunteers: please get in touch. I wrote on the Internet Calling service Gizmo and how it works on the N80 at Read/WriteWeb. I also wanted to play a bit more with Google Maps but for one reason or another the maps didn’t come out as I wanted - full screen map search would be great on this device! Maemo is working on a mapper client, I’m looking forward to start using that - you can check a video demo of how it’s going to look on the device.

Another practical use, specially for business people is the PDF Viewer with presentation possibilities, ideally for any powerpoint or keynote presentation to pdf and be viewed on the device (picture right), it’s great in person to person meetings, the screen quality is just so great. Adding some more functionality here would be realy usefull for people like me. If you own or buy a N800 now there’s a 1 month free subscription offer to use the Rhapsody audio/video streaming subscription service. Nokia and Real have teamed up to release a firmware update that adds Rhapsody support to the N800. I tried it out and I must say it works fine as on online subscription service: great artists and songs collection to choose from and very easy use to create your own playlists. I created a playlist with some of my favorite Motown music in a minute (see below), the sound quality of the device is quite impressvie too. The only thing here is that using Rhapsody is a great service to use as long as you have an good connection, meanwhile I prefer the MyStrands Social Player that works with the music I have on my device, hopefully soon available for the N800 too (disclosure here)

So, the verdict? I haven’t explored all the possibilities yet but I think I will carry this device with me for a while next to my mobile phone and laptop, I hate to carry too many devices all the time but I do see a lot of advantages to use the Nokia N800 especially while travelling, as long as I can find a WiFi around this is a gO!

NOTE: Tips & Tricks on the Nokia N800 at the N800 Blog, complete techspecs can be found here, view my N800 m-trends.org Flickr set here.

This week Alberto Tognazzi launched the Movil Film Fest in Spain. Inspired by Bruno Smadja’s Mobile Film Festival in France, on his turn inspired by the Nokia Shorts already introduced by Nokia during the Raindance Film Festival in 2003.

I think this is a great initiative for Spain, especially with its great appetite for film culture and production here, do see “Babel” and “El Laberinto del fauno” if you haven’t had the chance yet to view some of Spain’s latest movie quality.

Thanks to the mobile phone technology now everyone can participate and shoot a 1-minute movie in the search for more exposure or fame. The Movil Film Fest welcomes any type of short film made with a cell phone with a maximum duration of one minute; four awards will be given to the best mobile shorts, in the categories of Best Short, Best Sequence Shot and Best Photography.

Shorts can be uploaded until May 13 in 3gpp or mp4 format to the Movil Film Fest website or send by MMS (check website for all details). The four awards will be judged by several prominent Spanish film industry people at an award event at the Academia de las Artes y las Ciencias Cinematográficas de España in Madrid on June 7.

Love it or hate it - do or don’t - but many of us Personalise and Customise our phones - whether it be internalised modification - wallpapers, ringtones, screensavers, or through external modification - stickers, express-clip on covers, mutilation (yes in Tokyo I met a guy who melted his phone “making it individual” and it still works), graffiti tags, mutation (by gluing or sticking extras on to the gadget), to one of the most prevalent forms of individualisation - the strap attached to the phone, “keitai
strapu” - (branded by Chupa Chups!)

…or even leaving the mobile in a “pure state” as it was when the mobile was box fresh - we all express ourselves - the mobile is an expression of our innate need for tribalism or individualism - the mobile is an extension of ourselves - a reflection of our persona…

In today’s global village whether you are on the fashionable streets of Cheongdam-dong/Apgujeong - Seoul, Sibuya/Aoyama - Tokyo, Fashion Street - Mumbai, or Sloane Street - London the mobile phone has become the most personalised gadget ever and has become the defacto device we use to show off our style and cultural identity.

So what’s out there?

What are you all doing with your mobiles to personalise and customise it into something intimate, individual or tribal?

Here are a few examples of what is going on out there on the streets of the global mobile village…whether you call it a mobi., handy, cell phone, handphone, or keitai we are expressing ourselves through this digital
“remote control of life”

EXAMPLES
Sticker-Flashers

Custom covers

Asia Bling Bling

In some circles such as with P.Diddy it’s all about the Bling Bling

Mobile design is advancing further into style and trends - and many of the mobile phone brands have spotted the trend of consumers personalising and customising - the “Fashionista” designs - with an array of styles from urban street to the luxury sector - we have the fashion phones from Vertu, BenQ Siemens (ooops!), Apple, Nokia, LG and Samsung - and at the top end of the mass market we have the Samsung/Bang&Olufsen phone - followed by LGs Chocolate range and their ultimate trend setting latest creation to hit the urban catwalks with the LG Prada - mobile has become style ubiquitous and with it comes the desire to use it as a social device not only in communication but as a symbol - a symbol of who I am - a signal to the culture around…

“I like modern design aesthetics” - the Samsung/Bang&Olufsen Serene

“I am a Fashion whore” - The Devil carries an LG Prada

“I am a Design guru” - Apple iPhone

“I am affluent and super rich” - Vertu’s “signature Cobra”

“I am all bling bling” - Motorola D&G V3i - also now with Fashion icon - Kate Moss as their new “role model” for the Razr range. Hellooooooo Moto

“I am off-the wall and unconventional” - Hulger (formerly Pokia)accessorise the Mobile

The trend-setters and the fashionistas out there are setting the pace in mobile Fashion - mobile has become the “Fashion accessory” with personalisation and customisation at the forefront of the trend. The fashion houses are now carving out a position in the markets as with sunglasses, parfums, the “you name it stick my name on it” approach - now mobiles are becoming the desirable accessory fashion brands want to own - the ultimate brand icon - that the consumer wants to worship!

Personalising the mobile with a “fashionable and trendy” ringtone is a social bonding mechanism (even those more obscure ringtones) - are a mating call - to bond with those around us - this is my ringtone - you like it - we are part of the same tribe! “Social audio branding”

Whether you get “crazy frog” on Jamba - the hottest ringtone in S.Korea/Japan Rain - or seek something more exclusive or obscure by Brian Eno or Ryuichi Sakamoto - ringtones are a social tagging system - like or not you are carrying the modern equivalent of a “brixton briefcase” - you are an urban “ghetto blaster” you are making a statement

just it’s miniaturised…

We make the mobile become an extension of ourselves - the “Brand You”

Whether you hang them round your neck - make it bling bling - strap it to your belt geek stylee (a fashion no-no!) - or simply “slap-out” your mobile on the table at meetings - you are using your mobile to make a “fashion” and “social” statement…

So I am curious: What have you done to your phones out there?

save your comments with examples if you think you are making a statement!

UPDATE 1: the next speculation hype will be whether those smart guys over at BMW Design Works will design a “fashion” mobile/gadget to compliment the luxury lifestyle of the post-modernist mainstream 30something!?

UPDATE 2: the New Zealand Herald has an interesting report: ‘What does your mobile say about you?’

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

MyStrands just got its Social Player signed by Symbian yesterday for general release. It is a music player for mobile devices (Symbian Series 60, 3rd edition) with two main characteristics: it is a music discovery tool and a strong community builder. Watch the video demo here below and try it yourself, it’s great!

The player works over a 3G connection (if you can afford it!) and Wireless LAN, it gives you real-time recommendations of songs, you can stream clips of the recommended songs to your device, and learn more about them on MyStrands mobile website. The MyStrands Social Player helps you discover new people by telling you who else in the community is currently listening to the same song and view that person’s profile (unless it has been set as private). Check what I’m listening to here.

It is probably the most advanced music and community mobile app around - I haven’t seen anything like it, a real social community and music discovery tool, you can even build playlists on the go and tag your music, dig?

Check out all details at MyStrands blog.