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(on 2D-Barcodes and Image Recognition)

After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).

The first event of the new 2007-2008 season brings together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam.

Raimo will talk about the the two worlds of Mobile Phones (The Wand and The Crystal Ball) and the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service) and will share various examples of innovate ways how information can be delivered to the mobile phone. A perfect start for a new season it looks to me. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!

All details on speakers, timing and location at MobileMonday Barcelona website.

NOTE: picture by Leonard Low under Creative Common license.

What doesn’t even look easy on the iPhone, as Martin mentioned earlier today, Winksite and Shotcode will try to make easier on (m)any phone(s). Dave and Dennis both anounced today they team up to make our lives easier to get with one hand to the mobile web.

This is really a smart move from both companies to make the mobile web easier to access. It’s so obvious, one doesn’t think about it, until Oliver apparently comes in

Both are still relatively young start-ups but have build quite some experience each on their own side in a very short time: Winksite building communities and Shotcode making mobile marketing campaigns easier.

Shotcode needs to get pre-installed on the phones to make it even more easy, but this is a great step forward. Good luck with the venture, guys!