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On May 31st I will be participating in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona, organised by the Catalan Institute for Cultural Industries during the Primavera Sound Festival. I’m looking forward to this debate, specifically to better understand how the music industry and the mobile operators are dealing with the dramatic changes the industry is going through to adapt towards a Long Tail economy.

I have been presenting my ideas on this topic during the MuLiMob project in 2005, it’s always interesting to doublecheck vision and reality regularely, things are really changing at an incredible fast pace in our industry.

The panel will be moderated by Ramón Castán, CEO of Creative Associates and is composed of speakers from Movistar, Orange, Carles Campdelacreu, CEO of Acquamedia, Mario Fernández of IMI Mobile and myself.

Here’s the thematic and some questions set forth for the panel:

Can Mobile Save the Industry? Focus on the Growing Importance of Mobile Phones for Buying, Storing and Listening to Music. Is the mobile phone only a passing hype when it comes to music services? Are the telecom’s walled gardens working? Is the mobile just another data pipeline at the end of the day? Why is a song so expensive when purchased on a mobile? Is mobile technology vulnerable to piracy? Is the personalization to music fans the main reason for mobile products success?

The conference hosts many other sessions and speakers like Isaac Monclús, Director of cultural programmes, FNAC Barcelona; Richard Gottehrer, founder and chairman, The Orchard; Shira Perlmutter, executive VP, Global Legal Policy, IFPI-International Federation of the Phonographic Industry; Shelley Taylor, CEO, All Dig Down; Horst Weidenmüller, Impala’s and VUT’s VP, member of Merlin interims board, and CEO of !K7 Records; Clair Levy, head of business development, Last.fm. Javier Lorente, Portal and Applications Development Manager, General Manager of Technology and Services, Telefónica España; Alex Murray-Leslie, musician, Chicks On Speed; Kevin Arnold, founder and CEO, IODA – Independent Online Distribution Alliance; and many others, really interesting program, check it out!