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Next Wednesday and Thursday I’ll be attending the MEX: The PMN Mobile User Experience conference. MEX is a two day strategy forum for the leading minds in mobile telecoms. At the heart of the conference is the 10 point manifesto for enhancing the mobile user experience. This is a blueprint for delivering better mobile products through a deeper understanding of customer requirements. I’m looking forward to meet and discuss with some great minds in this often overlooked area of the mobile industry, thanks to Marek Pawlowski for setting up this event. Here’s some more info on the event:

“We’ve invited 10 of the industry’s most inspiring speakers to deliver 10 keynote presentations and provoke a series of breakout groups and panel discussions. They’ll address topics ranging from graphical interfaces and industrial design to mobile advertising and customer satisfaction.

Delegates work side-by-side with industry leaders in the unique Wallacespace environment to respond to the manifesto and set the user experience agenda for the mobile telecoms business. All the ideas shared at the conference will be summarised in the MEX 2007 report, a copy of which will be delivered to each delegate after the event.”

Some of the speakers include:

Cliff Crosbie, Global Director of Retail Marketing, Nokia

Al Russell, Head of Mobile Internet & Content Services, Vodafone

Christian Lindholm, User Experience Expert

Matthew Menz, Head of Interaction Design, Motorola

Antti Öhrling, Co-founder, Blyk

Bill Schwebel, Senior Vice President, AOL Wireless & President, Tegic Communications

Paul Nerger, Vice President, Worldwide Sales & Marketing, Argogroup

Markus Grupp, Director, Handset User Experience Design, TELUS

Hampus Jakobsson, Vice President of Marketing, TAT

Dr Nick Allott, CTO, OMTP

Herbert Vanhove, Vice President and General Manager, Qualcomm Internet Services & MediaFLO Technologies”

And a lot of other interesting people, do check the speaker’s list. I’m really looking forward to this one! Anyone who’d like to catch up with me while I’m in London, drop me a line. I will be sharing thoughts and impressions on the conference as ‘lively’ as I can

I wanted to give you a short debrief on the excellent MobileMonday Barcelona sesssion we had on Mobile Gaming and Beyond. Despite Semana Santa (a lot of locals out of town) and the pouring rain, we had the auditorium nearly filled with mobile enthusiasts not wanting to miss a word from this months’ interesting line-up of speakers.

Nicolas Nova kicked-off straight with his presentation, titled “Sinking one’s teeth into new metaphors for mobile gaming” and was basically a critique of the current state of mobile gaming. Instead of describing 3D on cell phones, location-based gaming or augmented reality, he encourages mobile game designers to consider 3 other avenues to explore, such as the use of motion/mobility instead of immobile situations (see image).

David Camps from Intermón Oxfam presented a mobile game, called Refugee. The videogame has the objective of raising awareness on the lack of security and adequate aid suffered by millions of people trapped in forgotten crises such as Darfur. In it, Assia flees from the drought in her country and she must face up to violence and the lack of water and food. These are skill challenges, as in other games, but inspired from the real life of more than eight million refugees and close to 25 million displaced persons all over the world, of which 80 percent are women and children. The game ends giving you the opportunity to request more attention from the Spanish government to these crises. The funds raised with the downloads of the videogame – which costs 2.40 Euros – will go to humanitarian aid programs of Intermon Oxfam in the southeast of Sudan, concretely to the refugee camps of Djabal and Goz Amer.

Ignacio Cavero gave us a chronological overview of LemonQuest and its sucessful portfolio including the Ronaldinho Gaucho Street Soccer game. LemonQuest recently announced the acquisition of the Chinese company i4Game, an innovative developer of mobile games and is looking at other emerging mobile markets such as India.

Marta Vieira from the Portugese YDreams explained us about their experience and do’s and don’t of LocationBased-Gaming. Check out their stuff, it’s really cool!

The audience q&a participation was weaker then the MyMobileTV session we had last month, some issues like interoperability of games on other portable devices and the coming of web advergaming players into the mobile market space remained unanswered, as for now.

You can download most presentations of the Mobile Gaming and other sessions at the MobileMonday Barcelona website, you just need to register to the community and logon to the documents section to download the presentations.

Next months’ topic is on Mobile Search and promises another great sessions with confirmed speakers from JumpTap, Taptu, Yahoo! Mobile and Nokia Mobile Search.

The next MobileMonday Barcelona event on Monday, April 2, focuses on the current state of the mobile gaming industry.

Speakers include Nicolas Nova (Switzerland) - researcher at EPFL (Swiss Federal Institute of Technology Lausanne), Maarten Noyons (France) - Managing Director, International Mobile Gaming Awards, Ignacio Cavero (Spain) - President and CEO, LemonQuest and a speaker from YDreams, Spain/Portugal.

(introduction below by Fabien Girardin from the Interactive Technologies Group, UPF University)

Currently, the mobile game market is highly dominated by games that have an easy gameplay, few simple rules and do not require special skills to enjoy. These games are mostly clones of successful casual games such as Minesweeper or Tetris.

However, the future of mobile gaming seems to rely on new types of gameplays that embed the new capabilities of mobile phones to sense their context. Like the newly released and successful Wiimote, mobile devices become sensitive to movements (e.g. Nokia N5500), engaging players to physically move as part of the gameplay. In addition, the emergence near-field communication (RFID, Bluetooth, QR codes) and location-aware technologies enable new types of scenarios that link virtual worlds with the players’ physical surroundings. For example, multi-player location-based games played out on city streets and built up urban environments.

The increasing contextual and proximity awareness of mobile devices provide new opportunities for players to engage in collaborative or competitive game settings. In contrast to this pretty picture, many issues such as the operators walled gardens, the size of the screens, network quality and coverage as well as the processing power of the mobile phone challenge the development and deployment of these new types of games. Finally, the Economic future: who is going to pick up the fragmentation and the distribution challenge? Where is the 8 bn mobile gaming market?

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available.

More details at MobileMonday Barcelona website.

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.

Andrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)

I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!

This morning my last order arrived from Amazon.com. I am all excited since the package includes some of the books I’m really looking forward to read this spring like Everyware: The Dawning Age of Ubiquitous Computing by Adam Greenfield, Convergence Culture by Henry Jenkins and Worldchanging: A User’s Guide for the 21st Century by Alex Steffen.

Wonderful coincidence when Fabien pinged me yesterday evening if I was in for a drink with Adam who was on a brief urban transit in Barcelona, inbetween a flight from Sevilla, where he assisted Microsoft’s HCI 2020 conference, and a flight back to NYC. We went for a drink in Pipa Club, once the social gathering place for tobacco fans, now the mood setting for urban creatives, loungers, movers and groovers and people like us.

We talked about Agharta and Pangaea, some of the finest recordings from the least-understood period of Miles Davis’s career, Richard Horowitz who worked with Brian Eno - coinciding with a installation I went to see this week of 77 Million Paintings, about Paul Bowles and Jean Genet in Tangier, about Douglas Rushkoff and Psychic TV, and the link to Throbbing Gristle (hadn’t heard that one in a while!), about our network of people we happen to know both, including Kelly Goto, Yasmine Abbas and Nicolas Nova - the latter will be present at the next MobileMonday Barcelona on Mobile Gaming and Beyond.

In short, too much to discuss in such a short time, so we promised to continue the discussion somewhere soon. Maybe XTech 2007: “The Ubiquitous Web” on 15-18 May 2007 in Paris, France might be another occasion… Yasmine? Meanwhile I’ll start reading Adam’s Everyware: The Dawning Age of Ubiquitous Computing, for sure, I’ll cover more of the book and its topics here soon.

Welcome to the Carnival of the Mobilists No. 64, this is the third edition I’m hosting (read my previous host contributions nr. 3 and 33), and once again I am delighted to host another edition of this so called mobilists group - a loose network of bloggers all writing passionately but mostly lucid about mobility, contributing all in their own personal style, bringing insights, tips and discovery, but also expressing their doubts about mobile technology development and deployment. The mobilists include developers, journalists, executives, marketeers, designers, entrepreneurs, consultants working in the mobile and wireless sector and also, why not, just users reporting on something essential from a user point of view.

This weeks ‘celebration’ of the best writing on the evolution in mobility from the previous week include some of the best blog writers with contributions from Ajit Jaokar, Bill Day, C. Enrique Ortiz, Chetan Sharma, Daniel Taylor, David Beers, Dennis Bournique, Eduardo Cruz, Farooq Anjum, Graham Brown, Jason Delport, Judy Breck, Justin Oberman, Kelly Goto, Michael Mace, Mike Rowehl, Tomi Ahonen and Xen Mendelsohn. Some of them you might know, others not, it doesn’t really matter, they all have great knowledge about a certain aspect in mobility and they contribute through this initiative, to bridge, reveal and support the latest in mobile innovations, it’s a real resource centre to catch up with what’s currently happening in mobile if you ask me!

One of the things that struck me the most this week was the death of Jean Baudrillard. Justin Oberman wrote a R.I.P. Jean Baudrillard piece on him:

Baudrillard always brought some great thought provocative issues to the forefront, especially on media culture, society and technology. Isn’t this what we’re dealing with every day? So, I mourn his death by honoring this Carnival issue to the spirit of Jean Baudrillard.

Graham Brown kicks off quite unusual and audacious with some critical reflection on the evolution of social media in his A new age of Digital Maoism 2.0?

Very interesting thoughts brought forward here by Graham, an interesting discussion follows the post. If you want to go for the full blow weekend reading (and thinking!), read Jaron Lanier’s “DIGITAL MAOISM: The Hazards of the New Online Collectivism” he published last year on the Edge, The Third Culture. Don’t miss out on the responses to Lanier’s influential essay from Douglas Rushkoff, Quentin Hardy, Yochai Benkler, Clay Shirky, Cory Doctorow, Kevin Kelly, Esther Dyson, Larry Sanger, Fernanda Viegas & Martin Wattenberg, Jimmy Wales, George Dyson, Dan Gillmor, Howard Rheingold, etc. Just essential reading if you’re working in the media and technology field.

Eduardo Cruz - also known as Ed Cross, is wondering about the fragilities of the internet we currently experience in our lives, related to the unprecedented movement Turkey has released this week on a court order to block all accesses to the internet video website Youtube.com.

But what about the gatekeeping of all this ubiquitous access? True Baudrillard spirit, Ed!

Judy Breck is convinced time has come now for mobile learning in her No more pencils, no print books, no more analog backward looks:

And concludes…

I was used to read a book before sleeping but my 14-year old daughters are doing a lot of different things with their mobile phone before going to sleep, hardly books to notice… if you like it or not, this is what screenagers do these days!

Justin Oberman writes about his thoughts on NGO donations like Amnesty International using PayPal Mobile or rival LUUP to donate directly to them. BTW: did you know that secure donations of up to £800 can be made now via mobile handsets?

This week in design interaction and imaging: Kelly Goto published an excellent interview with Ignacio Mondine from Daem Interactive on linking bits and atoms – basically two-dimensional images to information using your mobile device in real time. Jason Delport learns us about Image Optimisation Techniques for Java ME Development and the use of the PNG format. Bill Day is wondering if Apple’s patent team licensed any of Perceptive Pixel’s work, after seeing their impressive multi-touch screen interaction demo here at m-trends.

The most interesting discussion topic of some mobilists this week was definately the Nokia Ad Service anouncement. Ajit Jaokar named it A potentially revolutionary milestone for Mobile advertising.. causing Mike Rowehl trying to get grip on concrete details of this anouncement passing by Eduardo Cruz (again!) drawing some more insights to finally arrive at Farooq Anjum’s take on the subject. Anyone interested in this topic should follow all ongoing discussions leaving this paragraph a summary of what’s it all about

If you ask me, I’m not against advertising on the mobile, it will be more and more used as mobile becomes more web (or was it the other way around?) and devices more usable to acces web-content. One thing though for this part of the industry: keep the ads contextual, please. If they don’t make sense for the user, there’s no point. Personally, I don’t want any PUSH ad content on my mobile screen that doesn’t make sense or has any reference to my interests, what I do at a given moment in time or is related to where I am… Great move by Nokia though who understood time is crucial in positioning NOW, knowing mobile advertising has a lot of potential in the near future wether it’s on- or off portal and this creates new opportunities for new companies entering the mobile ecosystem.

Another example related to advertising comes from Xen Mendelsohn who looks at the Ringback Tones TV Commercials and the way operators are advertising these products, have a look how she integrates the operator commercials from YouTube and how media blogging tools can be used to document and report. And do check out Chetan Sharma update on the US Wireless Data Market Update - 4Q06 and 2006; I wonder where he gets all that data from, I need more time to dig deeper in the figures, but at first sight, this looks very impressive and relevant. Check it out!

Tomi Ahonen, always been a true inspiration for me, explains pretty brilliantly why he sees the Mobile as 7th Mass Media; if you’re weren’t convinced yet, head over and read this exciting post and its following discussion.

Daniel Taylor recently made the point that the retail channel for mobile services will continueto be an important component of the mobile enterprise. Read how he’s going in a slightly different direction this time explaining about liability for mobile telephone services. Interesting!

David Beers, host of Carnival 63.01 last week, has a really great post about the return of the command line interface, a replacement for the whole idea of menus, applications and forms used now to access every feature of your device:

I can’t believe the mobile user interface will be heading back in the direction of the DOS command line but looking at Mobile Search now, David comes up actually with some real good suggestions.

C. Enrique Ortiz keeps the ‘necessary’ dialogue going on in his Transitioning to Mobile 2.0 and adds some new insights to the ongoing discussion what Mobile 2.0 is all about. There has been some great thinking and insights from mobilists the last weeks/months on this topic and the discussion how to define what is currently happening is not an easy one. Let’s keep the discussion going and the dialogue open in a true philosophical spirit, if only for the benefit of progress

Probably one of the most faithful mobilists is Dennis Bournique, at Wap Review this week he’s examining Full-Web Mobile Browsers: “With more and more hits coming to PC sites from mobile full-web browsers, web designers need to start paying attention to how their sites will look in this new class of browsers.” Don’t miss his analysis and resources to help web developers optimize their sites for the small screen.

Michael Mace, one of my favorite blogroll reads, gives us some great insights titled What we’re learning from Web apps, part two: Community = shared obsession (FYI part one here). Michael opens with this paragraph below:

I thought that was a real nice one to close this Carnival. Every1’s a Winner to me this week! I hope you’ll enjoy the reading as much as I did.

Next week Judy Breck has agreed to host the next Carnival. Send your entries before Friday midnight PST to mobilists AT googlemail DOT com. For detailed instructions and archives about the Carnival of the Mobilists, please visit the mobili.st website.

We are also launching a new round of hosts for future Carnivals. Being a host normally gets you a nice boost in traffic and is a great way to showcase your blog or website to a wider audience. Drop a line to Judy - jbreck AT nyc DOT rr DOT com - and tell her when you CAN’T do one between now and summer. You must have entered the Carnival 3 times to host, but everyone is welcome - new and seasoned veterans alike. What are you waiting for?

Thanks to Andrew Berglund for the contextual mash-up images!

Always On - An Introduction to the Design Research for Everyware, a presentation given last week at Ideo by Jan Chipchase, can now be downloaded here [Powerpoint, PDF 2MB]:

It highlights the challenge of designing for everyware and that, if we are serious about minimising negative externalities, our ultimate need to understand the relationship between everyone and everything. In essense we need to understand the sum of all human experiences - which is clearly impossible.

Keep Jan’s conclusion in mind while designing for the next generation mobile devices at the Dawning Age of Ubiquitous Computing.

Without a doubt a cool and original marketing campaign from denim-code in France. From their pressrelease:

“Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”

Simple and glamorous:

- The consumer can choose not only their jeans but their “universe”: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…..
- A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
- Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.

DENIM CODE collections will be placed on sale via a multi-brand distribution network.
In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district.

All very cool and another sign that Proximity Marketing is getting real (!) and a nice variation on Yasmine’s my body is a hypertext project.

One note on the visual campaign though: why in the world would I want to tag the jeans from the girl above to download all that entertainment for my mobile phone, while all the fun is in front of me?

Via Heike Scholz

I got this one pinged by friend Andrew Berglund, at first sight maybe a bit off-topic from mobile but then again, the iPhone has already some of the multi-touch screen technology integrated… Anyway, this is definately some of the best I have seen lately in technology innovation so I want to share this with you.

Check this YouTube demo below from Perceptive Pixel, the company was founded by Jeff Han in 2006 as a spinoff of the NYU Courant Institute of Mathematical Sciences to develop and market the most advanced multi-touch system in the world.

More YouTube demo’s from Jeff Han here.