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Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

Love it or hate it - do or don’t - but many of us Personalise and Customise our phones - whether it be internalised modification - wallpapers, ringtones, screensavers, or through external modification - stickers, express-clip on covers, mutilation (yes in Tokyo I met a guy who melted his phone “making it individual” and it still works), graffiti tags, mutation (by gluing or sticking extras on to the gadget), to one of the most prevalent forms of individualisation - the strap attached to the phone, “keitai
strapu” - (branded by Chupa Chups!)

…or even leaving the mobile in a “pure state” as it was when the mobile was box fresh - we all express ourselves - the mobile is an expression of our innate need for tribalism or individualism - the mobile is an extension of ourselves - a reflection of our persona…

In today’s global village whether you are on the fashionable streets of Cheongdam-dong/Apgujeong - Seoul, Sibuya/Aoyama - Tokyo, Fashion Street - Mumbai, or Sloane Street - London the mobile phone has become the most personalised gadget ever and has become the defacto device we use to show off our style and cultural identity.

So what’s out there?

What are you all doing with your mobiles to personalise and customise it into something intimate, individual or tribal?

Here are a few examples of what is going on out there on the streets of the global mobile village…whether you call it a mobi., handy, cell phone, handphone, or keitai we are expressing ourselves through this digital
“remote control of life”

EXAMPLES
Sticker-Flashers

Custom covers

Asia Bling Bling

In some circles such as with P.Diddy it’s all about the Bling Bling

Mobile design is advancing further into style and trends - and many of the mobile phone brands have spotted the trend of consumers personalising and customising - the “Fashionista” designs - with an array of styles from urban street to the luxury sector - we have the fashion phones from Vertu, BenQ Siemens (ooops!), Apple, Nokia, LG and Samsung - and at the top end of the mass market we have the Samsung/Bang&Olufsen phone - followed by LGs Chocolate range and their ultimate trend setting latest creation to hit the urban catwalks with the LG Prada - mobile has become style ubiquitous and with it comes the desire to use it as a social device not only in communication but as a symbol - a symbol of who I am - a signal to the culture around…

“I like modern design aesthetics” - the Samsung/Bang&Olufsen Serene

“I am a Fashion whore” - The Devil carries an LG Prada

“I am a Design guru” - Apple iPhone

“I am affluent and super rich” - Vertu’s “signature Cobra”

“I am all bling bling” - Motorola D&G V3i - also now with Fashion icon - Kate Moss as their new “role model” for the Razr range. Hellooooooo Moto

“I am off-the wall and unconventional” - Hulger (formerly Pokia)accessorise the Mobile

The trend-setters and the fashionistas out there are setting the pace in mobile Fashion - mobile has become the “Fashion accessory” with personalisation and customisation at the forefront of the trend. The fashion houses are now carving out a position in the markets as with sunglasses, parfums, the “you name it stick my name on it” approach - now mobiles are becoming the desirable accessory fashion brands want to own - the ultimate brand icon - that the consumer wants to worship!

Personalising the mobile with a “fashionable and trendy” ringtone is a social bonding mechanism (even those more obscure ringtones) - are a mating call - to bond with those around us - this is my ringtone - you like it - we are part of the same tribe! “Social audio branding”

Whether you get “crazy frog” on Jamba - the hottest ringtone in S.Korea/Japan Rain - or seek something more exclusive or obscure by Brian Eno or Ryuichi Sakamoto - ringtones are a social tagging system - like or not you are carrying the modern equivalent of a “brixton briefcase” - you are an urban “ghetto blaster” you are making a statement

just it’s miniaturised…

We make the mobile become an extension of ourselves - the “Brand You”

Whether you hang them round your neck - make it bling bling - strap it to your belt geek stylee (a fashion no-no!) - or simply “slap-out” your mobile on the table at meetings - you are using your mobile to make a “fashion” and “social” statement…

So I am curious: What have you done to your phones out there?

save your comments with examples if you think you are making a statement!

UPDATE 1: the next speculation hype will be whether those smart guys over at BMW Design Works will design a “fashion” mobile/gadget to compliment the luxury lifestyle of the post-modernist mainstream 30something!?

UPDATE 2: the New Zealand Herald has an interesting report: ‘What does your mobile say about you?’

This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

Without a doubt a cool and original marketing campaign from denim-code in France. From their pressrelease:

“Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”

Simple and glamorous:

- The consumer can choose not only their jeans but their “universe”: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…..
- A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
- Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.

DENIM CODE collections will be placed on sale via a multi-brand distribution network.
In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district.

All very cool and another sign that Proximity Marketing is getting real (!) and a nice variation on Yasmine’s my body is a hypertext project.

One note on the visual campaign though: why in the world would I want to tag the jeans from the girl above to download all that entertainment for my mobile phone, while all the fun is in front of me?

Via Heike Scholz

Sometimes one discovers blogs like rare pearls, usually not very known, a bit tucked away between the feeds of our information forest, yet often refreshing, thought-provoking, and stimulating our mobility senses. I stumbled a couple of times upon Yasmine’s blog while “re-searching” on augmented reality and mobility subjects.

I got intrigued by her “my body is a hypertext” and her takes on home + mobility baring in mind her multicultural background. I leave the discovery pleasure for you to learn about her explorations, meanwhile discover something more about Yasmine in this Women in Mobile interview.

Yasmine Abbas, is a French DPLG architect and holds a Master of Science in Architecture Studies from the Massachusetts Institute of Technology, 2001. At MIT, she explored the spatial impact of new technologies. She is now a Doctor of Design from Harvard University Graduate School of Design (2006); at Harvard she focused on how neo-nomads reclaim a sense of belonging to places in the age of “multiple mobilities”. She founded neo-nomad, a digital platform dedicated to design and mobility in the digital world.

A neo-nomad herself, she carries “home” in two standard suitcases, each of 158cm (adding length, width, and height), and weighting 32kg maximum, as well as one additional carry on item of 55×40x20cm weighting a maximum of 10kg.

BACKGROUND / WORK

- Can you explain more about your work and background?

I am an architect, and a researcher. I am originally trained to build; yet building does not necessarily mean… partitioning. I have always been interested in the questions of ephemerality and mobility in architecture, ideas of flexibility and porous/extensible/flesh-like boundaries, the intersection between the digital and the physical; and all what that meant for the building environment. Long before I studied nomads, and came across the Plug-in Cities, Walking Cities and Instant City Airship projects of Archigram (1964, 1964, 1968), I had read Italo Calvino’s Invisible Cities (1974) which I find rather close in terms of philosophy. I started experimenting with my design looking at theater machinery—mechanical mobility, and social mobility. Later at MIT, I explored Intelligent Kinetic Systems, in designing responsive structures (building models with Lego sensors and motors that we had to program—small programming). Because I am a cultural hybrid, and because I have lived in different countries, and traveled a fair amount, I understand “building” as something different than producing rigid walls, or backdrops for projections. At Harvard I have been working on neo-nomads, digitally geared travelers and how they dwell-in. Recreating a sense of home in any space that looks like a hotel room is a matter of relations between people, objects and spaces. These relations are clearly a matter of habits, and usages. For that matter, I have developed acute “soft” skills and a method of analysis, what I call ethNOMOgraphy (from the Greek root “Nomos” which means nomad) because it involves doing ethnography while on the move through “moblogging” and “hypertexting.” I have also suggested scenarios of usage like the HOmeTEL which explores the remote spatial appropriation of a hotel room, using digital means.

- Are you more social, business or technical oriented?

So far and in order of interest the social orientation has come first, then business, and technical. However, to me, an understanding of the three is critical because if everyone has a role to play in a multidisciplinary environment (to share a strong orientation), being able to communicate within the workplace or to any other actor of public change is even more important. I can say that my background is an asset because everything, from social to physics can inspire architects, and we learn very early to work together to build for people and understand contemporary demands. I am myself particularly interested in today’s everyday and how people mark their territory, which has shrunk beyond skin in the age of the Internet and ubiquitous computing… Design (and we are responsible for designing far more than objects or architecture; when coming up with the iPod for example, Apple, envisioned a new life style; it is a total revolution) must address the fact that the contemporary is a “moving target” (to use the words of a scholar I have worked for); thus design has also to do to with the notion of “what is essential” in life… now—and paradoxically what will stay essential across time; hence my focus on people, the everyday, technology, the multiple mobilities (mental, physical and digital) and nomads, because of their acute sense of adaptation and their understanding of what is necessary to carry; what is home when on the move.

I am in fact calling for a design responsibility! I am questioning for example the building of traditional office towers (often environmentally hazardous) as a workplace when work practices have changed: people work from home, consult abroad, work in teams of specialist localized in different countries… Another example… what is the shape of the library of the future when Google collaborate with prestigious schools to produce a digital library? My work on neo-nomad, the digitally geared individuals, synthesizes these observations by observing “hypertextual” practices, social (as Francois Ascher has noted), but also spatial. We have to think about people throughout all the processes of design and development.

- What brought/brings you into mobile?

What brought me to mobile is trying to understand this very human need for wanting to be grounded, and how people were actually doing it in this age of multiple mobilities that we are building… Always asking… if there is one thing that you would take with you, what would it be, and why? I think we are entering a post-consumerist society. We are going beyond the threshold of the technology craze. We actually can reflect on the applications and use them wisely. More and more people rent and use cars (they share public goods) only when they need it, and are used to changing places, spaces, collecting places, tags and information. Interestingly, one of my research points develops the fact that the digital (paradoxically) relates to the bio~ (body/biology/ecosystem/organism) as neo-nomads use responsive objects, spaces, technology and services… when they need it. Understanding where all this leads, how all this happens involves other skills and methods of inquiry than purely technical ones. My interest in mobile also comes from the observation that we have always wanted a freedom/flexibility of movements, though for sure we are bound to t he infrastructure we build for it.

DIGITAL LIFESTYLE

- How does mobile technological progress influences your daily routine in your work?

I have realized also how much I could pack efficiently, if I could store digitally all my paper work. I still need to keep physical administrative documents. Really… it is piling… I don’t like stuff. That is what digital nomadology does to me.

In terms of travel, I like being stress-free… booking ahead of time, my iPod to “tune-out” (said one of my interviewees; Harvard Doctor of Design Research), being able to connect or just linger (I have my habits), observing, doing my field work, and maybe “moblogging”. I like to disconnect as well, but I am an Internet junkie and it is hard to quit. My Blog has been an essential research tool. It enables me to collect links, moments (situations), formulate my thoughts, publish my work, and connect with researchers in the same field. If I don’t debate ideas with them over blog comments, we often do pursue that through e-mails. I don’t mind sharing my ideas with people, leaving them on open-source, but not many are careful at acknowledging from where they come from.

- Which tools you use to publish, blog or moblog your work? Which applications and services do you use regularely on your phone? Would you use your device to interact with other machines?

I would be happy if I did not have to carry a cellphone, an iPod, a digital camera, an umbrella? , my numerous transportation tickets, ID and bank/store cards… A hybrid phone… My cellphone IS my purse (that is an interesting integrated design challenge!). So you just swipe your bag to go through gates. The advantage of a bag as opposed to a tattoo (see my body is a hypertext project) or a chip under your skin is that the former can be put aside. I like the idea of being able to disconnect… well… to still have a little control, however illusionary, over unwanted intrusions. I would download mp3 on my phone, and maybe text or e-mail, share them with my friends. I would like to get the latest NOKIA… but apparently, even if I purchase it, it wouldn’t be used at its very best here in the USA, because of the infrastructure! Not that I like advertising for this or that brand, but I have experienced the comfortable usability of their product long time ago… Isn’t it also interesting to think how the notion of territoriality shifts with the digital?

- Would you download mp3 tunes on your phone? Share them with friends? Any thoughts on DRM?

In terms of Digital Restriction Management… people expect being able to get information. So companies owe to give a minimum.

- What about Mobile TV?

I like too much observing people for watching movies or programs while on the move, immobile in a moving train. Yet I recall that summer inviting friends over for diner in the backyard, hanging white sheets, a mobile computer plugged to a projector and speakers. Someone in the yard nearby shouted “you are the best neighbors ever”! So I guess, Mobile TV, if it can allow their usability/spatial extensions for times of rest in any spatial setting, without having to carry much…

GEEK STUFF

- What about Web 2.0? Do you use it? What does it mean to you? Does/will these evolutions influence mobile technology?

Web 2.0 is an evolution not a revolution. I found the pattern normal, the result of observations, reflection and usability studies. I REALLY like tagging.

- What are your favourite mobile user-generated content projects?

Del-icio-us, flickr, wikipedia… always amazed by the quantity of information we give because we like sharing, or maybe just because we like to be heard. I haven’t developed content for wikipedia yet.

I envisage scenarios of usage, and assess their validity through interview processes and observations. I post them on my blog. I would like more reactions from my peers. I look forward to develop some of these scenario with… geeks Collaboration is the key!

- MoSoSo + wi-fi + urban networks =

the way to personalize the city, and mark your territory, territory which can overlap with other ones… nomad-2.0 I believe. It is also for me “biological” and “frugal” ways to think about the city (notions developed in my Doctor of Design thesis, 2006) as I said earlier as we use services and share information when we need it. It is like being able to see at once where selected things happen (parking spots for example), in a personal grow-shrinking territory. I think we have always wanted that… seeing many things and happening in different places at once.

FUTURE OF MOBILE

- How do you see the future of mobile?

It certainly leads to the making of ecologic spaces and communities based on individual choices.

- What do you think about the Fixed-Mobile-Internet convergence?

It is bound to be. Mobility also includes the time of stopping. So it is a matter of balance, between what to carry and the infrastructure.

- 3G vs. Wi-Fi?

I don’t think it matters for users, as long as his reception signal doesn’t break out. Swapping should be allowed!

- What differences do you see of mobile use in USA – Europe - Asia?

Can people work together?

- What is gonna be the next *big thing* in mobile?

HOmeTELs

- The next mobile trend(s)?

High-res.-photo-video-mp3-cellphone… and well designed; an iPod-like fetish gear, but maybe an object that can be personalized before fabrication.

PERSONAL FAVORITES

- Who inspires you professionally?

The everyday, people. Edith Ackermann, my mentor and friend.

- Your favorite mobile technology blog?

So many! They are listed on my blog neo-nomad.
- Your favorite moblog?

Here: neo-nomad.kaywa.com/look/no-title-13.html … because it relates to the integrated design challenge of designing a cellphone-purse.

- Who else could you recommend to be interviewed next?

Edith!

- Anything else you would like to add? Something the big players are missing?

People…

Picture Yasmine by © Liesbeth De Fossé