Here are my Mobile 2.0 slides of the keynote I did last Friday in London at the Over The Air event, a great initiative by Daniel Appelquist and Ian Forrester. Over the Air was organised by Mobile Monday London, hosted by Imperial College and supported by the BBC.

Kudos to the whole team who made this happen, this was more than just a developers’ conference, more than just a workshop or a barcamp… It was a 48 hours of mobile and wireless development experiment bringing together some +400 developers and mobile industry experts with great sessions on various industry related topics… Lots of great people and ideas gathered during these 2 days. Check the Over The Air website to view the presentations from other keynotes and sessions.

The were 21 competition entries for the mobile application prototype competition. The winners were:

* Overall Best Prototype - Mr. Tomm (Future Platforms)
* Best Mobile Widget - Auto Widget Configurator (Owen)
* Best Hardware hack - Phone Fight (lastminute.com labs)
* Best Use of Multimedia - 21st Century Fridge Door (Orange Pirate)
* Best Use of Wireless, Bluetooth or RFID - Bluetooth FOAF (Owend)
* Most elegant solution - Twitter Client for Windows (Dale Lane)
* Most over engineered - Clever Social Tool (Alex squared)
* Most practical / ready for market - Social Network Open Butler (SNOB)
* Best mobile web application - Browser Sync
* Best design / user experience prototype - Phone Fight (lastminute.com labs)
* Best Location Aware Award - Capture the Flag (Location based games)

* Audience Favorite - Capture the Flag by the Pink Pirates
And the winners in the unofficial categories were:

* Fun Award - Phone Fight (lastminute.com labs)
* Most likely the succeed with the CIA - (Social Tracker)

More info on the winners, pictures, and other follow-ups will be posted on the Over The Air website later on.

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Here’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.

I saw many people taking pictures during the presentation :D I you’re one of them, and if you want to share them just ping me if you have some good ones, I’ll be happy to link them and/or share them with my readers.

NOTE: As for the startups represented here, they are only some of the ones I am following. This is not intented as a complete overview but a representation and moment in time. If you’re not included in this presentation you might be in my next one :) Just ping me if I missed you somehow.

Some bloggers reported already (in Dutch) on my presentation:

Tom Wesseling @ Marketingfacts

Lia Vieveen @ Frankwatching

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2007 was a very prosperous and exciting year for mobile technology in general, still we’re just at the beginning of a new era of more magic to come in the mobile and web convergent area’s. So, traditionally I’m writing down 10 Mobile Trends for the coming year, always a good personal excercise how close one is predicting mobile market trends and an indicator of what I think will matter in 2008.

Read my Mobile and Wireless Trends for 2007 and check for yourself my gut feeling on what happened yet and what is still to come. It seems very obvious and easy but predicting trends can be tricky, just try it for yourself! Check also my del.icio.us for some interesting predictions from other technology blogs I bookmarked during holidays. One of my favorite readings during holidays is still Carlo Longino’s and Russell Buckley’s yearly predictions at Mobhappy. Do check them out!

So here are my Mobile and Wireless Trends for 2008:

  1. Google’s Android and the Open Handset Alliance will definately take off in 2008. While the iPhone is doing probably the best job embracing mobile and web convergence, the Apple OS is still a closed system and used by a rather small market segment of users. Nokia’s Nseries - though all remarkeable devices - didn’t produce any breakthrough Symbian OS changes last year and is still too buggy to go mass-market - I don’t see my sister or father perform a device software update; which leaves the opportunity for Google and the Open Handset Alliance to get the new Linux-based operating system Android on several cutting-edge smartphones before year-end. Mobile OS, a truely competitive space in 2008!
  2. The Rise of the Mobile Social Networks. M:Metrics released some promising data mid-2007 on the rise of the Mobile Social Networks. With the big social media networks all going mobile in 2007 (Facebook, MySpace, YouTube and Bebo, …), this trend will continue to rise in 2008, sustained by more flat rate introductions on different markets.
  3. Apple will be seriously attacked by the music industry on its own, once disruptive, iTunes business model. 2008 will be the year of further downfall of DRM and the raise of watermarked audio-files. With Sony BMG planning to drop DRM - the last of the Big Four record labels with Warner Music Group, Universal Music Group and EMI Music, to throw in the towel on digital rights management. The end of DRM might embolden a host of new, online download venues initiated by the Big Four in its searches for a successful digital strategy. Note also the rise of new business models (!) giving away DRM-free, ad-supported music downloads, like the recently founded Rcrd Lbl by Peter Rojas. Read my DRM Free at Last! for a recent overview and links to previous posts on this topic.
  4. Telefonica will introduce the 3G iPhone. To be announced at Mobile World Congress in Barcelona in February?
  5. The return of the Location-Based Services. Since Nokia introduced the Nseries N95 with built in GPS, Location-Based Services are becoming exciting again. A new wave of mobile services and applications build on the location of the user (cell-ID and/or GPS) will see the light this year, driven by the open Google Maps API and flickr’s geotagged photo function. Read also my early 2005 coverage on the formerly known MoSoSos.
  6. First iPhone competitors coming to market. Nokia will introduce a serious competitor for the iPhone. It has the hardware manufacturing intelligence and knowledge to come up with its own multi-touch screen interface. Biggest challenge for Nokia (and other manufacturers) will be to keep the OS user-experience as simple as the iPhone. Expect some great innovating devices from HTC too in 2008! (checkout the HTC Touch Dual).
  7. Mobile Video Blogging starting to taking off. Though still to be used by early adopters, mobile video blogging tools such as Kyte.tv mobile are already doing a great job with Floobs and KaZiVu also looking very promising (both still in beta), not to forget about YouTube Mobile. All eyes will be on Seesmic however that has the right start-up vibe - instigated daily by its impressive experienced shareholders (and web 2.0 icons) and its very active beta-testers community. Imagining Seesmic to be used on your mobile phone is an easy one, the challenges for Seesmic are to bypass the complex technical issues and delivery of its great idea.
  8. Mobile search, as already predicted last year will continue to be one of the most important and most used mobile applications. I keep this one in my list adding that some new players might disrupt the big Search market players, not having figured out the real mobile search issues such as accuracy, context, relevance, latency and the correct display of local and niche results.
  9. PRM (Personal Rights Management) and Privacy policies and procedures will be high on the agenda for every entreprise and conscious connected individuals. Already talk of the connected crowds at LeWeb3, opening the Social Graphs might appear cool in your social media community but has to be done right! As a starter, check out Dataportability.org and watch Robert Scoble explaining his recent portability issues with Facebook.
  10. Twitter and the breakthrough of the ultimate Mobile Presence Tool. Yes, Twitter is the utlimate mobile presence tool, since it’s the easiest to use (through SMS and mobile web access), and most accurate to stay connected at any time from anywhere… Jaiku has a definately a richer client but Twitter is the most easily integrated into most of your social networks, checkout MoodBlast that can simultaneously update multiple chat clients and web services presence tools. 2008 will also see the rise of lifestreaming apps like Tumblr, surprisingly simple on the web and looks great on your mobile phone.

Some of the downers of 2007:

- the sudden death of great blogger Marc Orchant - my deepest sympathies to Marc’s family.

- the whole blognation’s saga - one nation, many bugs…
- and just recently Om Malik’s heart attack - wish him strength, get well soon, Om!

Definately an urge for all bloggers not to forget about their daily excercise, no less!

I wish all my readers a great and magic 2008!

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