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On May 29-30 you can join me in Girona for a LAB on MEDIA and Human Experience, organised by the Club of Amsterdam. I will join this “immersed experience of a Do-Tank” together with Laurence Desarzens, urban communicator at beatmap.com, Paul F.M.J. Verschure, ICREA research professor at the Technology Department of the University Pompeu Fabra and Ricardo Baeza-Yates, Director, Yahoo! Research and moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher.

We have an urgent need to construct via dialogue a coherent frame of meaning. Consumers need to get a grip on the driving forces that media exercise on them. Business wants to anticipate the impact of technological driving forces on media innovations and media producers want to anticipate this as quickly as possible. Above all there is an explosion of new and hybrid media and of new users-media relations. It is important to exchange meta-knowledge of experts from different fields, to draw some sketches of the real character of this phenomenon.

The underlying question is:

“What is the meaning of media innovation on the quality of the human experience?” If we talk about human experience we mean the inner- and outer experience. So cognitive technology knowledge, related fields of neuroscience and anthropology are essential in these matters.

We start from the knowledge we have about brain and computer games, television and our psychological state, Internet and communications, identity and images. We use the experience we have with the relation between media and mobility, learning, politics, power etc.

Given the ubiquity of media, the change to read and write media, the nano-technology revolution and the open source movement: we have to determine the burning questions. With different brainstorm tools we will innovate al these concepts so we can integrate these new hybrids and innovations in strong human oriented meanings and human values.

All related info to participate to this LAB can be found here at the website of Club of Amsterdam. Check also their bi-weekly insightful journals and past events, really interesting stuff!

I’m looking forward to this do-tank, double-thinking my daughter surfing YouTube on her PSP, a conf call with Katrin Verclas from N-TEN last week on mobile appliance in Africa, the evolution of GSM, UMTS, WLAN, Bluetooth, and WiMAX, from web 2.0 to mobile 2.0, sensuous gear, Negroponte’s $100 laptop for the world’s children education, the kinetic elite, Babel from Alejandro González Iñárritu, global warming, sustainability, the Mobile Web in the Developing World, lift, aspiration tech, while listening to the ‘The Awakening‘ of Ursula Rucker (check the lyrics!) on 4 Hero’s -btw- excellent new ‘Play With The Changes‘ album.

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