Future of Mobile
2 Comments Published by Rudy De Waele November 17th, 2008 in Social Media, Operators, Mobile Apps, Mobile Lifestyle, Mobile Events, Cool Devices, Mobile Content, Predictions, MobileMonday, User-Experience, Usability, Ethnographics, Mobile Search, Mobile OS, LBS, Mobile RSS, mobile 2.0, S60, Experience Design, Trends, Image Recognition, Mobile Culture, nfc, rfid, QR codes, Innovation, Startups, Nokia, iPhone, Ubiquitous Devices, Conversations, Location-Based, Convergence, Events, DevelopersI am here in London now at the Future of Mobile. Great conference, it’s always good to have more and more people joining the mobile space and to catch up with fellow peers, bloggers and ecosystem collegues.
Here below the slides of the keynote I did this morning here at #FOM with topic on “Threats and opportunities of increasing openness in the mobile ecosystem.”
Don’t hesitate to contact me if you’d like to discuss some of the topics in detail or leave a comment.
Mobile 2.0 slides @ Over The Air
0 Comments Published by Rudy De Waele April 9th, 2008 in Mobile Web, web 2.0, Mobile Events, Mashup, User-Experience, Mobile Apps, MobileMonday, Mobile Content, Usability, Mobile OS, Mobile RSS, mobile 2.0, Trends, Mobile Culture, Mobile Monday, Innovation, Startups, Events, DevelopersHere are my Mobile 2.0 slides of the keynote I did last Friday in London at the Over The Air event, a great initiative by Daniel Appelquist and Ian Forrester. Over the Air was organised by Mobile Monday London, hosted by Imperial College and supported by the BBC.
Kudos to the whole team who made this happen, this was more than just a developers’ conference, more than just a workshop or a barcamp… It was a 48 hours of mobile and wireless development experiment bringing together some +400 developers and mobile industry experts with great sessions on various industry related topics… Lots of great people and ideas gathered during these 2 days. Check the Over The Air website to view the presentations from other keynotes and sessions.
The were 21 competition entries for the mobile application prototype competition. The winners were:
* Overall Best Prototype - Mr. Tomm (Future Platforms)
* Best Mobile Widget - Auto Widget Configurator (Owen)
* Best Hardware hack - Phone Fight (lastminute.com labs)
* Best Use of Multimedia - 21st Century Fridge Door (Orange Pirate)
* Best Use of Wireless, Bluetooth or RFID - Bluetooth FOAF (Owend)
* Most elegant solution - Twitter Client for Windows (Dale Lane)
* Most over engineered - Clever Social Tool (Alex squared)
* Most practical / ready for market - Social Network Open Butler (SNOB)
* Best mobile web application - Browser Sync
* Best design / user experience prototype - Phone Fight (lastminute.com labs)
* Best Location Aware Award - Capture the Flag (Location based games)
* Audience Favorite - Capture the Flag by the Pink Pirates
And the winners in the unofficial categories were:
* Fun Award - Phone Fight (lastminute.com labs)
* Most likely the succeed with the CIA - (Social Tracker)
More info on the winners, pictures, and other follow-ups will be posted on the Over The Air website later on.
Mobile 2.0 @ Plugg
14 Comments Published by Rudy De Waele March 22nd, 2008 in Mobile Content, Operators, Mobile Apps, Mobile Web, Mobile Lifestyle, web 2.0, Social Media, Mobile Events, Cool Devices, Analysis, Mobile Advertising, Mashup, Mobile Search, Mobile OS, LBS, Mobile RSS, mobile 2.0, Trends, Proximity Marketing, Image Recognition, QR codes, Innovation, Spanish Startups, Mobile Video, Startups, Nokia, IPTV, Mobile Games, Location-Based, ConvergenceHere’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.
I saw many people taking pictures during the presentation
I you’re one of them, and if you want to share them just ping me if you have some good ones, I’ll be happy to link them and/or share them with my readers.
NOTE: As for the startups represented here, they are only some of the ones I am following. This is not intented as a complete overview but a representation and moment in time. If you’re not included in this presentation you might be in my next one
Just ping me if I missed you somehow.
Some bloggers reported already (in Dutch) on my presentation:
Tom Wesseling @ Marketingfacts
Next Generation Mobile Marketing
1 Comment Published by Rudy De Waele September 25th, 2007 in Mobile Apps, Mobile Marketing, Announcements, MobileMonday, mobile 2.0, Trends, QR codes, Mobile Monday, Spanish Startups, Startups, Image Recognition, Events
(on 2D-Barcodes and Image Recognition)
After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).
The first event of the new 2007-2008 season brings together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam.
Raimo will talk about the the two worlds of Mobile Phones (The Wand and The Crystal Ball) and the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service) and will share various examples of innovate ways how information can be delivered to the mobile phone. A perfect start for a new season it looks to me. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!
All details on speakers, timing and location at MobileMonday Barcelona website.
NOTE: picture by Leonard Low under Creative Common license.
Tomorrow’s mobile generation
0 Comments Published by Andrew Berglund March 18th, 2007 in Mobile Music, Social Media, Mobile Apps, Mobile Web, Mobile Lifestyle, 3G, web 2.0, Mobile Marketing, Cool Devices, Predictions, Analysis, Music, Mashup, User-Experience, Ethnographics, Moblog, Wi-Fi, Mobile OS, Bluetooth, LBS, Mobile RSS, mobile 2.0, Trends, Proximity Marketing, Mobile Culture, rfid, Innovation, VoIP, Urban, iPhone, Ubiquitous Devices, Conversations, Mobile TV, Multi-Touch Screen, FashionThis is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…
But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)
Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…
Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.
Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?
How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?
So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…
Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!
* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic”
Children’s TV is great!
**비 / BMW Meets Truth**
and www.bmwmeetstruth.com
Introducing Andrew Berglund, a creative perspective…
0 Comments Published by Rudy De Waele March 18th, 2007 in Mobile Content, Operators, Mobile Lifestyle, Social Media, web 2.0, we media, Predictions, Announcements, Analysis, Mobile Advertising, Friends, Viral, User-Experience, Usability, Ethnographics, Art, Wi-Fi, Bluetooth, mobile 2.0, Experience Design, Trends, Proximity Marketing, Augmented Reality, Mobile Culture, rfid, QR codes, Ubiquitous Marketing, Innovation, Startups, Games, Urban, iPhone, Ubiquitous Devices, Conversations, Image Recognition, IPTV, Multi-Touch Screen
I would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.
Andrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)
I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!
Everyware by Adam Greenfield
1 Comment Published by Rudy De Waele March 17th, 2007 in Mobile Lifestyle, Books, Friends, Usability, Wi-Fi, Bluetooth, Experience Design, Trends, Image Recognition, Augmented Reality, Mobile Culture, QR codes, Innovation, Startups, Urban, Ubiquitous Devices, Conversations
This morning my last order arrived from Amazon.com. I am all excited since the package includes some of the books I’m really looking forward to read this spring like Everyware: The Dawning Age of Ubiquitous Computing by Adam Greenfield, Convergence Culture by Henry Jenkins and Worldchanging: A User’s Guide for the 21st Century by Alex Steffen.
Wonderful coincidence when Fabien pinged me yesterday evening if I was in for a drink with Adam who was on a brief urban transit in Barcelona, inbetween a flight from Sevilla, where he assisted Microsoft’s HCI 2020 conference, and a flight back to NYC. We went for a drink in Pipa Club, once the social gathering place for tobacco fans, now the mood setting for urban creatives, loungers, movers and groovers and people like us.
We talked about Agharta and Pangaea, some of the finest recordings from the least-understood period of Miles Davis’s career, Richard Horowitz who worked with Brian Eno - coinciding with a installation I went to see this week of 77 Million Paintings, about Paul Bowles and Jean Genet in Tangier, about Douglas Rushkoff and Psychic TV, and the link to Throbbing Gristle (hadn’t heard that one in a while!), about our network of people we happen to know both, including Kelly Goto, Yasmine Abbas and Nicolas Nova - the latter will be present at the next MobileMonday Barcelona on Mobile Gaming and Beyond.
In short, too much to discuss in such a short time, so we promised to continue the discussion somewhere soon. Maybe XTech 2007: “The Ubiquitous Web” on 15-18 May 2007 in Paris, France might be another occasion… Yasmine? Meanwhile I’ll start reading Adam’s Everyware: The Dawning Age of Ubiquitous Computing, for sure, I’ll cover more of the book and its topics here soon.
Carnival of the Mobilists 64
9 Comments Published by Rudy De Waele March 12th, 2007 in Social Media, Mobile Apps, Carnival Of The Mobilists, Operators, Mobile Web, Mobile Lifestyle, web 2.0, Mobile Content, Analysis, mlearning, Mobile Advertising, User-Experience, Usability, Mobile Search, mobile 2.0, Experience Design, Trends, Image Recognition, Innovation, Mobile Video, Startups, Ubiquitous Devices, Conversations
Welcome to the Carnival of the Mobilists No. 64, this is the third edition I’m hosting (read my previous host contributions nr. 3 and 33), and once again I am delighted to host another edition of this so called mobilists group - a loose network of bloggers all writing passionately but mostly lucid about mobility, contributing all in their own personal style, bringing insights, tips and discovery, but also expressing their doubts about mobile technology development and deployment. The mobilists include developers, journalists, executives, marketeers, designers, entrepreneurs, consultants working in the mobile and wireless sector and also, why not, just users reporting on something essential from a user point of view.
This weeks ‘celebration’ of the best writing on the evolution in mobility from the previous week include some of the best blog writers with contributions from Ajit Jaokar, Bill Day, C. Enrique Ortiz, Chetan Sharma, Daniel Taylor, David Beers, Dennis Bournique, Eduardo Cruz, Farooq Anjum, Graham Brown, Jason Delport, Judy Breck, Justin Oberman, Kelly Goto, Michael Mace, Mike Rowehl, Tomi Ahonen and Xen Mendelsohn. Some of them you might know, others not, it doesn’t really matter, they all have great knowledge about a certain aspect in mobility and they contribute through this initiative, to bridge, reveal and support the latest in mobile innovations, it’s a real resource centre to catch up with what’s currently happening in mobile if you ask me!
One of the things that struck me the most this week was the death of Jean Baudrillard. Justin Oberman wrote a R.I.P. Jean Baudrillard piece on him:
Baudrillard always brought some great thought provocative issues to the forefront, especially on media culture, society and technology. Isn’t this what we’re dealing with every day? So, I mourn his death by honoring this Carnival issue to the spirit of Jean Baudrillard.
Graham Brown kicks off quite unusual and audacious with some critical reflection on the evolution of social media in his A new age of Digital Maoism 2.0?
Very interesting thoughts brought forward here by Graham, an interesting discussion follows the post. If you want to go for the full blow weekend reading (and thinking!), read Jaron Lanier’s “DIGITAL MAOISM: The Hazards of the New Online Collectivism” he published last year on the Edge, The Third Culture. Don’t miss out on the responses to Lanier’s influential essay from Douglas Rushkoff, Quentin Hardy, Yochai Benkler, Clay Shirky, Cory Doctorow, Kevin Kelly, Esther Dyson, Larry Sanger, Fernanda Viegas & Martin Wattenberg, Jimmy Wales, George Dyson, Dan Gillmor, Howard Rheingold, etc. Just essential reading if you’re working in the media and technology field.
Eduardo Cruz - also known as Ed Cross, is wondering about the fragilities of the internet we currently experience in our lives, related to the unprecedented movement Turkey has released this week on a court order to block all accesses to the internet video website Youtube.com.
But what about the gatekeeping of all this ubiquitous access? True Baudrillard spirit, Ed!

Judy Breck is convinced time has come now for mobile learning in her No more pencils, no print books, no more analog backward looks:
And concludes…
I was used to read a book before sleeping but my 14-year old daughters are doing a lot of different things with their mobile phone before going to sleep, hardly books to notice… if you like it or not, this is what screenagers do these days!
Justin Oberman writes about his thoughts on NGO donations like Amnesty International using PayPal Mobile or rival LUUP to donate directly to them. BTW: did you know that secure donations of up to £800 can be made now via mobile handsets?
This week in design interaction and imaging: Kelly Goto published an excellent interview with Ignacio Mondine from Daem Interactive on linking bits and atoms – basically two-dimensional images to information using your mobile device in real time. Jason Delport learns us about Image Optimisation Techniques for Java ME Development and the use of the PNG format. Bill Day is wondering if Apple’s patent team licensed any of Perceptive Pixel’s work, after seeing their impressive multi-touch screen interaction demo here at m-trends.
The most interesting discussion topic of some mobilists this week was definately the Nokia Ad Service anouncement. Ajit Jaokar named it A potentially revolutionary milestone for Mobile advertising.. causing Mike Rowehl trying to get grip on concrete details of this anouncement passing by Eduardo Cruz (again!) drawing some more insights to finally arrive at Farooq Anjum’s take on the subject. Anyone interested in this topic should follow all ongoing discussions leaving this paragraph a summary of what’s it all about
If you ask me, I’m not against advertising on the mobile, it will be more and more used as mobile becomes more web (or was it the other way around?) and devices more usable to acces web-content. One thing though for this part of the industry: keep the ads contextual, please. If they don’t make sense for the user, there’s no point. Personally, I don’t want any PUSH ad content on my mobile screen that doesn’t make sense or has any reference to my interests, what I do at a given moment in time or is related to where I am… Great move by Nokia though who understood time is crucial in positioning NOW, knowing mobile advertising has a lot of potential in the near future wether it’s on- or off portal and this creates new opportunities for new companies entering the mobile ecosystem.
Another example related to advertising comes from Xen Mendelsohn who looks at the Ringback Tones TV Commercials and the way operators are advertising these products, have a look how she integrates the operator commercials from YouTube and how media blogging tools can be used to document and report. And do check out Chetan Sharma update on the US Wireless Data Market Update - 4Q06 and 2006; I wonder where he gets all that data from, I need more time to dig deeper in the figures, but at first sight, this looks very impressive and relevant. Check it out!
Tomi Ahonen, always been a true inspiration for me, explains pretty brilliantly why he sees the Mobile as 7th Mass Media; if you’re weren’t convinced yet, head over and read this exciting post and its following discussion.
Daniel Taylor recently made the point that the retail channel for mobile services will continueto be an important component of the mobile enterprise. Read how he’s going in a slightly different direction this time explaining about liability for mobile telephone services. Interesting!
David Beers, host of Carnival 63.01 last week, has a really great post about the return of the command line interface, a replacement for the whole idea of menus, applications and forms used now to access every feature of your device:
I can’t believe the mobile user interface will be heading back in the direction of the DOS command line but looking at Mobile Search now, David comes up actually with some real good suggestions.
C. Enrique Ortiz keeps the ‘necessary’ dialogue going on in his Transitioning to Mobile 2.0 and adds some new insights to the ongoing discussion what Mobile 2.0 is all about. There has been some great thinking and insights from mobilists the last weeks/months on this topic and the discussion how to define what is currently happening is not an easy one. Let’s keep the discussion going and the dialogue open in a true philosophical spirit, if only for the benefit of progress
Probably one of the most faithful mobilists is Dennis Bournique, at Wap Review this week he’s examining Full-Web Mobile Browsers: “With more and more hits coming to PC sites from mobile full-web browsers, web designers need to start paying attention to how their sites will look in this new class of browsers.” Don’t miss his analysis and resources to help web developers optimize their sites for the small screen.
Michael Mace, one of my favorite blogroll reads, gives us some great insights titled What we’re learning from Web apps, part two: Community = shared obsession (FYI part one here). Michael opens with this paragraph below:
I thought that was a real nice one to close this Carnival. Every1’s a Winner to me this week! I hope you’ll enjoy the reading as much as I did.
Next week Judy Breck has agreed to host the next Carnival. Send your entries before Friday midnight PST to mobilists AT googlemail DOT com. For detailed instructions and archives about the Carnival of the Mobilists, please visit the mobili.st website.
We are also launching a new round of hosts for future Carnivals. Being a host normally gets you a nice boost in traffic and is a great way to showcase your blog or website to a wider audience. Drop a line to Judy - jbreck AT nyc DOT rr DOT com - and tell her when you CAN’T do one between now and summer. You must have entered the Carnival 3 times to host, but everyone is welcome - new and seasoned veterans alike. What are you waiting for?
Thanks to Andrew Berglund for the contextual mash-up images!