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This week I’m going to spend most of my time in London starting with an event I’m really looking forward to, the Being Digital Mashup Conference on 10th June and organised by Simon Grice and Tony Fish.

The purpose of the event is to debate the commercial, investment and tactical issues that matter when delivering and designing digital services that rely on variety (mashup) of information, data & services. The event has seven themed debates on advertising, identity, content, location, social, retail and search across the important platforms of web, mobile and TV. In each theme there will be leading demo companies showing why it is real and how advanced some actually are. You can check the full speakers list here.

I am not sure if there are still tickets available (I believe the event is - or nearly - sold out). Registration is here.

NOTE: “Being Digital” is also the title of a great book, written by Nicholas Negroponte; it was the book I read in 1995 that spearheaded me inside the digital age!

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Here are my Mobile 2.0 slides of the keynote I did last Friday in London at the Over The Air event, a great initiative by Daniel Appelquist and Ian Forrester. Over the Air was organised by Mobile Monday London, hosted by Imperial College and supported by the BBC.

Kudos to the whole team who made this happen, this was more than just a developers’ conference, more than just a workshop or a barcamp… It was a 48 hours of mobile and wireless development experiment bringing together some +400 developers and mobile industry experts with great sessions on various industry related topics… Lots of great people and ideas gathered during these 2 days. Check the Over The Air website to view the presentations from other keynotes and sessions.

The were 21 competition entries for the mobile application prototype competition. The winners were:

* Overall Best Prototype - Mr. Tomm (Future Platforms)
* Best Mobile Widget - Auto Widget Configurator (Owen)
* Best Hardware hack - Phone Fight (lastminute.com labs)
* Best Use of Multimedia - 21st Century Fridge Door (Orange Pirate)
* Best Use of Wireless, Bluetooth or RFID - Bluetooth FOAF (Owend)
* Most elegant solution - Twitter Client for Windows (Dale Lane)
* Most over engineered - Clever Social Tool (Alex squared)
* Most practical / ready for market - Social Network Open Butler (SNOB)
* Best mobile web application - Browser Sync
* Best design / user experience prototype - Phone Fight (lastminute.com labs)
* Best Location Aware Award - Capture the Flag (Location based games)

* Audience Favorite - Capture the Flag by the Pink Pirates
And the winners in the unofficial categories were:

* Fun Award - Phone Fight (lastminute.com labs)
* Most likely the succeed with the CIA - (Social Tracker)

More info on the winners, pictures, and other follow-ups will be posted on the Over The Air website later on.

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Here’s my updated overview presentation on Mobile 2.0 I did last week in Brussels at the Plugg Conference, a great initiative by Robin Wauters. The conference included a Start-Ups Rally won by Viewdle.

I saw many people taking pictures during the presentation :D I you’re one of them, and if you want to share them just ping me if you have some good ones, I’ll be happy to link them and/or share them with my readers.

NOTE: As for the startups represented here, they are only some of the ones I am following. This is not intented as a complete overview but a representation and moment in time. If you’re not included in this presentation you might be in my next one :) Just ping me if I missed you somehow.

Some bloggers reported already (in Dutch) on my presentation:

Tom Wesseling @ Marketingfacts

Lia Vieveen @ Frankwatching

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Kyte.tvOne of my favorite startups Kyte just announced it has raised $15 million in a second round of funding. The round was led by Telefónica, the world’s fourth largest global telecommunications firm, with Nokia Growth Partners, the global private equity and venture capital management arm of Nokia, and DoCoMo Capital, Inc., a wholly owned U.S. subsidiary of NTT DoCoMo, Inc., the leading mobile communication company based in Japan, also participating. Other investors in this round include Swisscom, Holtzbrinck Ventures and Draper Fisher Jurveston.

Kyte presented an impressive live demo at the Mobile Launchpad at the Mobile 2.0 Conference in San Francisco in October recently.

The interesting news for me is not the $15M, which seems rather small for a Series B in this area but the distribution channel opportunities Kyte.tv opens through this deal, as Robert Scoble mentioned earlier:

“Telefónica has 230 million users. DoCoMo has 52 million. Nokia has 39% of the cell phone market share. If the Kyte player is embedded on these three it brings a HUGE audience to Kyte.”

As a true promotor of his own technology, CEO Daniel Graf announced the news on a live video conference on Kyte.

If you haven’t tried Kyte Mobile, it’s definately worthwhile you start doing so. It’s one of the only apps I know with such a cool user experience, integrating live audio and video chat interaction with other social media. Congrats to Daniel and the Kyte team!

Really looking forward how Kyte will develop the coming months and launch new features.

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My apologies for the use of another “2.0 meme” but after my participation in a debate on the Future of Mobile Music at the Digital Music 2.0 Conference in Barcelona this week I felt I needed to update you briefly on some new thoughts on the subject. Since my writings during the MuLiMob project, my piece on “Connecting Cultures through Music“, and “DRM, free at last!” I haven’t been writing on the issue anymore.

Last Tuesday, in a Lab on Media and Human Experience, a filosophical flow excercise in between media, technology and philospophy, we discussed about ‘connected and un-connected spaces’ … media convergence is happening but the media industry is still pretty much off-line as of now, so the question is: where’s the bridge? And where is it happening?

I must admit I was pretty amazed that during the Digital Music 2.0 Conference comments and questions coming from the audience were still of the type such as “CD’s are still the major part of the business, digital music distribution only 9% of the market”, and - a couple of times - “How can you become so big without spending budget on marketing, I mean really “0″ on marketing?” and my favourite “Will mobile phones replace MP3 players one day?”… Us speakers had a though job to bridge our message of the indepth changes that are currently happening the way we consume music and the business surrounding it.

Trying to stay humble, I realized one more time there is still a lot to do to bridge the digital connected (internet connected tools, things, people and services) with the more unconnected world of tradional TV, CD’s, DVD’s formats.

When Edgar, the organizer, asked me in November to participate to this conference, I was quite sceptical since I had my made my conclusions on music 2.0 a couple of years ago while finalizing the MuLiMob project, it would only need some time for the industry to realize the curve of the long tail and that something profoundly was changing the music industry due to the innovations happening in web technologies and the way communities were influencing the way we consume music. Communities like last.fm were adding new ways to discover and listen to music opening opportunities for people to meet others with similar music tastes. This community has now grown to 15 million users and Claire Levy had the pleasure to anounce CBS bought last.fm for $280 million, real good news for recommendation technologies and online communities involving music in general :-)

Mobile Web 2.0 or Mobile 2.0, Music 2.0 or Mobile Music 2.0, people say these are all hype terms, in a way they are but there are some real changes and differences to be finetuned, so why this title?

In my panel with operators Telefonica and Orange, it seemed as I was coming from another planet with my presentation on the current state of Mobile 2.0 and the the next generation data services for connected devices. Understandable knowing it took them (the operators) a couple of years to outcompete the SMS Service Providers (selling ringtones and wallpapers), and the same operators have been positioning (= investing) the last couple of years as music retailers to start selling realtunes… meanwhile another range of competitors are coming in their field.

While the new generation of phones and devices - Nokia Nseries up front - a new set of opportunities to consume music is arising, with the possibility to sideload or download music directly to your phone, whatever connection is it that you use (3G, wifi, bluetooth, usb, etc). At the conference, the operators were still defending the classic model - a song downloaded on the mobile has much more value and has thus a defendable value of 3€ including restricted DRM (!), adding the argument that NSeries and iPhones as the high-end range phones that are too expensive for the masses anyway.

My argument was that those phones might be more expensive but a simple calculation of my personal consumption learns that I buy average some 3 albums online/month (approx. 30 songs). So, on iTunes at 0,99€/song makes 356,4 € a year spend on digital music… while downloading over an operators retailer shop at a 3€/song rate, the same amount of content would costs me 1.080€ + additional download costs… the difference in 1 year would pay me a new phone, think about!

Also I would like to emphasize one more time that DRM has to be free - buy once, use everywhere - as it used to be with LP’s and CD’s. Amazon.com announcing it’s latest deal with EMI and 12.000 labels to sell DRM-free that plays on any device is another major step into Digital Consumer Enablement :-)

I think that’s another reason why Apple is going to surprise a lot of people soon again… If I can connect my iPhone over a WLAN or to my computer to buy my music, it’s another great advantage for the iPhone users, from there I can carry it with me everywhere…

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Great updates at vpod.tv for their 1 year Anniversary tomorrow. Much better and full screen browsing interface, check out all presentations from TechTalk in Menorca at Loïc TV.

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Yesterday I received my Joost beta invitation from Kosmar and my first impression is just W.A.W. Joost is an interactive software for distributing TV shows and other forms of video over the Web. Build by ‘disruptive’ internet entrepreneurs Janus Friis and Niklas Zennström best known for co-founding the file-sharing application KaZaA, and the peer-to-peer telephony application Skype.

Joost isn’t just video on the internet - it’s the next generation of television for viewers, content owners and advertisers everywhere. The interface looks really GREAT, the quality impressive; I am able to choose, share and watch global channels whenever I want and invite friends to discover interesting shows, and chat about it from the same interface, you dig?

mTrends readers, give me a wink if you want an invitation to the beta. Already thinking about how Joost could be made interactive for/from the mobile phone… never too early to wonder, isn’t it?

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For people like me swamped everyday in convergence (if you might wonder, it’s still happening), I suggest to read Convergence Culture (where old and new media collide) by Henry Jenkins. You might start twinkling hearing the word ‘convergence’ over and over again but this book describes, in a very clear way, the complexity of the process of convergence in media, technology and culture surrounding us. If you might doubt, here’s what Howard Rheingold, author of Smart Mobs: The Next Social Revolution writes on this book:

“Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.”

Probably the best book I read on media, culture and technology changes since Smart Mobs.

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This is Sophia Berglund. Right now she is 25months old and growing so fast in her capabilities in communication - already she can muster small sentences in English, Korean, Japanese and some German! She can even translate! Sophia can create lines, shapes and forms by way of painting her communication…

But what makes me the most excited is seeing her grab technology with an incredible desire to learn and experience - she explores, she examines, pushes, prods, de-constructs the technology in some cases (i.e. she breaks my expensive “toys”)

Part of her 1st and 2nd years were spent in S.Korea where she was born into one of the most advanced mobile “handphone” cultures in the world - literally 5minutes after birth her first ever picture (and video) taken by a mobile/handphone and sent to our friends and relatives, she made her first mobile location based phone call at 5months and at 6months she was surfing mobile internet and watching mobileTV! She had her first “co-location” experience in 2006 when friends “broadcast” the 비 / Bi (Rain)**concert live over their handphone to my handphone - Seoul - to - Jeju…

Sophia is growing up into a digital world. Already she has a real-demo phone given to her by a friend at LGe - which she mimmicks her immediate social circle in making calls and surfing data.

Wow! Yes but today we question what is next - we talk of ubiquotous computing, mobile internet, mobile2.0, mobileTV, mobileGaming, mobileAdvertising, mobileMarketing, Location Based Services, Bluetooth, Proximity Marketing, smartphones, convergence, m-YouTube, moblogs, iMode, 3G, 3.5G, CDMA, FOMA, RFID, Flash-Lite, SVGt, mobile-Image recognition, mobileCameras, mobileVideo, Vlogs, iPhone (iPhone aka LG Prada), mobile UI, touch-screens, thumb-tribes, handy, handphone, keitai - blah blah blah and all of this jargon and often mind boggling marketing “psycho-babble” has made me think - where is it all going - how much “smarter” will the next generation of “phones” like my SonyEricsson P990i become - how much more can we cram into one single device!?

How many more times can my P990i crash - a victim of its own “smartness” - Yet I put up with it as when my P990 is alert and working it blows my mind with all of its functions and how they are symbiotic* to my daily needs - I can Wi-Fi (well not in Germany they lock their Wi-Fi connections), Google movie reviews before entering the cinema, take videos and pictures and Flickr them, I can use Googlemaps when lost or curious, watch movies, RSS Feed news and blogs, email, VoIP, Messenger, listen to music, video call whilst on business trips, bemuse my wife, and entertain my colleagues like I am a mobile guru! Seriously though what is next?

So - I think “convergence” will continue as a trend for maybe the next 2-3 years - not only in hardware but in software and services that we can ever expand the phones capabilities - with it computing power, battery power and size! Multi-media will play a big role - motion graphics - advanced touch-screens (iPhone aka LG Prada)
smart phones that know what you use and like and build a UI around your user preferences - broader personalisation with iTunes music and video, enhanced imaging and editing functions, more Bluetooth functions in urban locations, free ubiquitous Wi-Fi - oh I could go on with a list of endless options I could do with…

Sophia in 28years time will be 30 and the date will be 2035 - what do you the mocom (mobile community) think will be next and what will “mobile” have become - we all see attempts at mobile technology in clothing, e-paper (with Wi-Fi connectivity), cyborg like integration of receivers/chips into our bodies, organic and nano-technology - but really I would love to hear your thoughts!

* BTW thanks to Bear in the Big Blue House
on Disney Playhouse for re-introducing me to this brilliant word “symbiotic” ;) Children’s TV is great!

**비 / BMW Meets Truth**
and www.bmwmeetstruth.com

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m-trends_globeI would like to introduce you to Andrew Berglund, another regular guest blogger next to Yasmine Abbas and Martin Sauter who joined me here a couple of weeks ago. More great contributors will be joining M-Trends soon, if you would like to become one of them, drop me a line. If you have any ideas, comments and feedback on the contributions made or presented here, let me know; we’re covering different opinions on various topics in a ubiquitous mobility era, written from different locations, by people who are always on the move… If there are any subjects you would like to have covered here, feel free to suggest.

andrew_s.jpgAndrew will cover the “creative” side of mobile society and the culture that surrounds it. In his contributions he will report on new trends that IHO push boundaries within the digital realm. Check his profile at his very - as he calls it - “un-web2.0 and un-mobile friendly” website. Just recently he left Interone as the Executive Creative Director - Worldwide working mainly on BMW (Global - EU, Asia, North America markets) and Unilever (Europe) digital media communications. As of April 1st he will have moved to Framfab and LBi as Head of Strategy & Innovation - an exciting remit to push boundaries of newer / emerging interactive medias such as mobile and social networks. Andrew has extensive experience in mobile development, concept, and creative communication strategies within the European and Asia markets - with the majority of his mobile work in S.Korea and Japan for clients such as NTT DoCoMo, MTV, Samsung, and LG (Cyon)

I know Andrew for a couple of years now and admire his work, his original views and valuable opinion, needless to say I am looking forward to his contributions!

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