mTrends - mobile media lifestyle trends - m-trends.org

Off to Madrid for this evening’s Mobile Monday Madrid that will cover Mobile Advertising. The topic was on everybody’s lips in 2007 and was put forward by many mobile start-ups as THE revenue model of the future. Mobile Marketing and Advertising was previously covered at MobileMonday Barcelona in July 2006. Fast forward 2008 where we’ll focus on a reality check on the status of Mobile Advertising concretely today.

Speakers’ this evening include:

Philip Gontier, Sales Director EMEA, JumpTap Europe
Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Juan Antonio Muñoz, Founder of Unkasoft
Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain
David Purón, Research and Development Engineer, Telefonica R+D. Open Mobile Alliance Requirements Development Working Group Chairman.

Manuel Alonso Coto, Dir. of the Master on Digital Advertising and Communications of the IE Business School will be the moderator.

I am really looking forward for the start-up presentations this evening, and also to Iñaki’s presentation on Vodafone’s Discovery Program, and David who leads the development of the Mobile Advertising 1.0 standards for Telefonica. We’re also going to launch a MobileMonday Madrid Kyte.tv channel tonight, more on that later here.

The event is fully booked!

MobileMonday Barcelona next event on May 7 presents and discusses the opportunities and challenges that lay ahead in Mobile Search.

Since Google introduced it’s easy to use Search Engine in 1998, a lot of things have changed in internet business, very few people could imagine the impact of simple search as we know it know. With even more mobile devices connected to the internet then computers globally, Mobile Search is one of the key area’s in mobile development to satisfy the demands of the consumer…

A mobile search request has to be easy and relevant and needs to be available in the right context. Organising all existing online data to be displayed correctly on a small screen is one of the biggest challenges laying ahead for the industry the coming years. Search news, locations, people, products, tourist and travel information, music and video files, all that data is already accessible on the last generation of mobile phone, a lot of companies are positioning in this interesting and lucrative market space.

Since 2005, a lot of new companies have been starting to position their service, projects like Wapedia, Mobilicio.us, 4INFO, Technorati Mobile, mInfo in China, and more recently mowser are some of the interesting projects around. This year seems to be a breakthrough year in Mobile Search now that the more established internet brands are starting to position in mobile and more and more deals are signed with operators.

I am happy to announce one of our most interesting speakers’ line-ups so far:

Jeff Pedigo, Director, Business Development at Yahoo! Inc. (UK)
Steve Ives, Founder & CEO Taptu.com (UK)
Philip Gontier, Sales Director EMEA, JumpTap, Inc. (USA)
Anat S. Amir, Senior Mobile Marketing Manager, EMEA, Google (UK)

I am looking forward to this event, check the MobileMonday Barcelona website for more details. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!