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Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

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While I’m most of the time always ‘connected’ with my laptop and/or my mobile phone, for this years’ summer holidays I decided to opt for a completely disconnected vacation. I felt a healthy need to get away for a couple weeks from a social media overload - and guess what? I didn’t miss my email or chat conversations, neither Twitter or Facebook, or other social media apps I regularely use…

It was more then 5 years I took such a long break and it was GREAT! Apart from some teenage “Can we go to check our email, dad?” hiccups, I managed pretty well to stay away from checking mails on my mobile phone or a computer… The last week I was actually completely disconnected in Formentera without GSM connectivity at all.

Last year, it was the first time I didn’t take an extra mp3 player with me for holidays, the Nokia N91 did just fine as a multifunctional device. This year, it was the first time I didn’t take an extra digital camera, since the Nokia N95 with its 5 megapixel camera has now reached a basic quality need for my holiday snapshots - the 2 megapixel iPhone doesn’t fill that need yet for me, sorry. You can check my Ibiza and Formentera pictures here.

The best part for me was our stay at Belgian friend Gilbert’s house in Formentera. On top of the cliffs of La Mola with a magnificent view on the Mediterranean Sea, completely disconnected with only a couple of boats passing by daily. The house, his painters atelier, and the garden house are all powered by solar panels only and provide enough electricity to comfortly host 10 to 12 people, electricity use is cut to a minimum whenever possible. Water is usually rare on Formentera so people use it with care: after every shower, the recycled sea water you used is captured and re-used for the plants, same with the water used for cleaning dishes, actually an ideal place for everyone who needs a personal global warming reducement training

No GSM coverage at the house - we needed to go to the village to pick up a signal, so you had that purely disconnected feeling you hardly encounter these days in the western world… alone with nature, daydreaming in the hammock, swimming in a Caribbean blue sea, lizzards eating rests of watermelon, the sweet sound of crickets, seeing the Milky Way again at night, the taste of local countryside chicken, well no more words to say I had a GREAT time! Anyone interested in a perfect place to rest, think, write or brainstorm give me a wink.

I had a strange feeling getting back the first day reconnecting, trying to find my ‘connected’ rhythm again, meanwhile I’m back on track, it’s going to be an exciting autumn with lots of new projects and events, more on this later here… stay tuned!

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