Mobile 2.0 ConferenceThe Mobile 2.0 Conference’s Business and Builder Track agenda’s are now completed. The conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists - you can read my wrapup from last years’ event here.
The Business Track opens with a keynote of David Wood, Executive VP, Symbian on the topic of “Open Source: Catalyst for Mobile Innovation 2.0″ and follows with 3 panels on the following topics:
“Mobile Browsers: How Is Web Different On Mobile Devices?”
  • Taksuki Tomita, SVP, Opera Software
  • Larry Berkin, VP, Ecosystem & Business Development, Access Systems
  • Raj Singh, VP, Business Development, Skyfire
  • Jay Sullivan, VP Mobile, Mozilla

“Platforms, Monetization & Third Party Applications” - Moderator, Jason Devitt, Skydeck

  • John Faith, GM & VP, Mobile, MySpace
  • Henri Moissinac, Director, Facebook Mobile
  • Sumit Agarwal, Mobile Product Management Lead, North America, Google
  • Ilja Laurs, Founder, GetJar
  • Michael Bayle, Senior Director, Global Mobile Advertising, Yahoo!

“Carrier Initiatives: For Developers & Third Party Applications”

  • Michael Palermo, VP, Service Innovation & Integration, Telecom Italia
  • Maurice Thompson, Director, Open Development, Verizon Wireless
  • Venetia Espinoza, Director, Mobile Apps & Partner Programs, T-Mobile USA
  • Laura Fay, Director of Strategy, Sprint

In the afternoon, there are demo’s of promising & innovative startups in two Mobile 2.0 Launch Pad sessions . Any start-up with a mobile service or application can apply to present, all you need to do is fill-in the startup registration form to apply for consideration. Registration deadline for submission is October 17, 2008 at midnight PST.

More sessions in the business track starting with a fireside chat on “Mobility: How Can We Capitalize On It” - Moderator, Tony Fish, AMF Ventures

  • Ozzie Diaz, CTO, Wireless, HP
  • Tom Libretto, Vice President, Forum Nokia
  • Pankaj Kedia, Director, Ultra Mobility Group, Intel

And panels on “Consumer vs. Business: The Market Opportunities” - Moderator, Michel Wendell, Nexit Ventures

  • Martin Frid-Nielsen, Founder, Chief Product Officer, Soonr
  • Judy Gibbons, CEO, Mippin
  • Tom Lee, Director, SMB Solutions, Research In Motion
  • Omar Green, Director, Strategic Mobile Initiatives, Intuit

“Where Are VC Investing & Why?” - Moderator, Rich Wong, Accel Partners

  • Rick Segal, Partner, JLA Ventures & Blackberry Partners Fund
  • Peter Barry, Head of Venture Capital & Startups, Vodafone Group
  • Tim Chang, Partner, NorWest Venture Partners
  • Greg Franklin, Principal, IntellectPartners

“Mobile Advertising vs Online Advertising Models” - Moderator, Whitey Bluestein, Bluestein & Associates

  • Brian Cowley,  President & CEO, AdInfuse
  • Colm Grealy, Managing Director, SalesOnline
  • Blair Swedeen, VP, Market Development, PlaceCast
  • Jason Spero, Vice President, Marketing, AdMob
  • Ragnar Kruse, CEO & Founder , Smaato
If you want to learn more about developing mobile applications and services, you can go to the afternoon Builder Track starting with a keynote by Caroline Lewko (WIP) followed by panels and tutorial sessions on
Mobile Web vs. Applications vs. Widgets with C. Enrique Ortiz (tentative) - Chair: Nick Allot (OMTP); Phong Vu (Nokia); Charles Wiles (Google); Fabrizio Capobianco (Funambol); Jeff Sonstein (RIT)
(Mobile Web) User Experience and Design Case Studies with Kelly Goto - Chair: Barbara Balard (Little Spring Design), Brian Fling (Fling Media), Christian Lindholm (Fjord), Thomas Fellger (Iconmobile)
and tutorials on
Building, dynamic, compelling, ad-funded, off-deck mobile web content by Stefan Butlin (Taptu)
iPhone WebApps by Brian Fling (Fling Media)
Mobile Design Case Study by Kelly Goto (Gotomedia)

Yahoo! Blueprint by Markus Spiering (Yahoo!)Nokia Web Runtime by Phong Vu (Nokia)

Gears Mobile by Charles Wiles (Google)

A program to be dizzy by the end of the day, followed by the usual networking cocktail of course. All this for $249 only! You can browse the Mobile 2.0 event website to know everything about this years’ event on November 3rd, 2008 in San Francisco. I recommend not to wait last minute to book your seat, the conference has been selling out quickly the previous 2 editions.

I’m going to be in San Francisco from November 1 till 14, anyone who’d like to catch up, feel free to contact me (email in sidebar).

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polygraph_180.jpgAs mentioned in my previous post, last week I spent a couple of days in South Korea’s capital, Seoul, for the Digital Leaders Forum at CHEIL Worldwide HQ (view the presentation I did on Mobile Digital Storytelling).

It is well-known that South Korea - together with Japan - has one of the most advanced mobile cultures in the world, it was thus a privilige to have a closer look on anything mobile there.

One of the first real mobile beahviour differences I noticed was that most people waiting for the bus in Seoul watch their mobie phone screens, opposed to having the device to their ears while in a phone conversation. People are totally immersed consuming digital media whenever possible on their mobile phones in Seoul.

Some statistics on South Korea’s mobile internet applications & services consumption usage. For more detailed staistics and insights, I recommend the Digital Korea book, authored by Tomi Ahonen & Jim O’Reilly.

- The country has 44.5 million mobile subscribers in total, or a 90.7% penetration rate (May 2008). MNO’s are SK Telecom (22.5 million subscribers), KTF (14 million subscribers) and LG Telecom (8 million subscribers).

- 63 percent of South Koreans make payments using their cell phones.

- Over 30 percent of South Korean students send over 100 text messages a day (source: Korea Times, February 9, 2006).

- Average amount of daily consumption of DMB digital TV on cell phones in South Korea was 129 minutes per day (source: MIC January 2007)

- Nearly 100% of South Koreans buy ringtones.

- Almost 80 percent of South Korea’s households have broadband access, fostering active online interactions.

- In 2006, 57 percent of South Korea’s music sales were digital

- 37 percent of South Koreans download cell phone games

- Naver is the most popular search portal in South Korea (also on the mobile phone). According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea, and making it the fifth most used search engine in the world (!), following Google search, Yahoo!, Baidu, and MSN. Note that Google Inc. has recently snapped up South Korean blogging software company Tatter and Company (TNC) in a bid to expand the Internet search leader’s reach in Asia.

Naver

(image courtesy of LG Telecom)

Some of the apps/services that most surprised me are the Polygraph which is a mobile lie detector allowing South Korean girls to test if their boyfriends are telling them the truth about their where-abouts etc. Seems stupid but South Korean teenagers just love the service, wether you want to play with it or just take it serious…

Another interesting mobile service is the Navi Call Taxi Service. Calling a cab to specific number, and it knows where you are :) As to make the taxi experience more safe for young women, the service sends a text message to the parents and/or friends with the name and number of the taxi and its location. Ain’t that cool? Wondering when we get such a service over here in Europe and US.

You can view both services demonstrated and explained here below in a video produced by Andrew Berglund (Global Interactive Executive Creative Director at Cheil Worldwide) called “A Day in The Life of a Mobile Phone in Seoul” - An Interactive Exploration of Marketing Technology among the YMCs (Young-Minded Consumer) in South Korea.The video was originally shown in a workshop at Cannes Lions 2008.

The video gives a great overview and insight on mobile phone usage and behaviour of YMCs living in the modern digital metropolis of Seoul. How today’s youth consumer is making the mobile device an extension of his/her existence - utilising a wide spectrum of mobile services from video calls, SMS, MMS, vlogging/blogging, internet, mobile TV broadcast, digital multi-media broadcast, m (mobile)-commerce, m-banking, m-mags, m-movies and other dynamic multi-sensory social content.

You can view Part 1 soon here on YouTube’s  iCheil’s Channel.

The big question to me is how countries like South Korea and Japan, in let’s say 5 years from now, will be able to sustain their closed ecosystem model in a growing global mobile market heading towards an open ecosystem ecomomy with new industry players applying different business models to connect the physical world with the internet using the mobile phone.

They have the choice to become an isolated island in such an economy or open up and - why not - become an industry leader on a global scale using the knowledge and experience they have acquired from the sucessful mobile applications and services models they have applied in their home countries.

Here’s my Flickr set of my trip to Seoul.

For my Korean readers, there’s an interview with me in the Maeil Business Newspaper.

모바일을 모르면 돈 벌수 없는 시대가 온다
세계적 모바일마케팅 전문가 루디 드웨일 사장 “PC시대는 저물어 가고 있어”
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Last week I was invited by CHEIL Worldwide HQ in Seoul - a global marketing and communications affiliate company of the Samsung Group, to do a presentation at the Digital Leaders Forum on Mobile Digital Storytelling.

It was a really interesting trip to learn more about the Korean mobile culture - more on this in a following post - and to dig deeper in the subject of storytelling in our multiplatform digital landscape of today. It was actually pretty difficult to find real case studies of digital storytelling using the mobile phone. Luckily there was twitter and the great tips and feedback I received from my tweeps by doing research on the topic - thanks to all who helped me with this!

I learned a lot of new stuff how digital storytelling is currently used in online marketing campaigns and I tried to project how the cell phone can be used in future digital cross-media marketing. Check my (slightly adapted) slides of my presentation here below.

Don’t hesitate to contact me if you’d like to discuss this topic in detail or leave a comment.

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Mobile 2.0 ConferenceThe Mobile 2.0 Conference - a one-day event focusing on new Mobile Applications and Services, the Mobile Web and Disruptive Mobile Innovation is happening this year on November 3rd, 2008 in San Francisco. The 3rd edition of this event is once again presented by the Mobile 2.0 Organizing Committee in partnership with AMF Ventures.

The Mobile 2.0 conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including investors, mobile carriers, device manufacturers, and mobile application developers and web technologists - you can read my wrapup from last years’ event here.

In addition to our All Day Business Track, we will offer an Afternoon Builder Track which will focus on tutorials and demonstrations needed by developers, designers and entrepreneurs seeking in depth information about how to build a mobile application/service.

Speakers for 2008 will include:

  • Russ McGuire, VP, Strategy, Sprint
  • Ozzie Diaz, Chief Technologist, Wireless, HP
  • Tatsuki Tomita, SVP, Opera Software
  • Larry Berkin, VP, Ecosystem & Business Development, Access Systems
  • Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP
  • Rich Wong, Partner, Accel Partners
  • Tim Chang, Partner, NorWest Ventures
  • Greg Franklin, Principal, IntellectPartners
  • Martin Frid-Nielsen, Founder, CPO, Soonr
  • TBA, Forum Nokia Americas
  • Judy Gibbons, CEO, Mippin
  • Ilja Laurs, Founder, GetJar
  • Omar Hamoui, CEO, AdMob
  • Tony Fish, Director, AMF Ventures
  • Charles Wiles, Product Manager, Gears Mobile, Google
  • John Faith, GM & VP Mobile, MySpace
  • Henri Moissinac, Director, Facebook Mobile
  • Michel Palermo, VP, Service Innovation & Integration, Telecom Italia
  • Maurice Thompson, Director, Open Development, Verizon Wireless
  • Thomas Fellger, iconmobile
  • Kelly Goto, Principal, gotomedia
  • David Wood, Executive Vice President, Symbian
  • Peter Barry, Vodafone Ventures
  • Brian Cowley, President and CEO, adinfuse
  • Christian Lindholm, Fjord
  • Brian Fling, Fling Media
  • Raj Singh, VP of Business Development, Skyfire
  • Jay Sullivan, VP Mobile, Mozilla
  • Venetia Espinoza, Director, Mobile Apps & Partner Programs, T-Mobile
  • Michael Bayle, Senior Director, Global Mobile Advertising, Yahoo!
  • Rick Segal, Partner, JLA Ventures & Blackberry Partners Fund
  • Tom Lee, Director SMB Solutions,Research In Motion
  • Sumit Agarwal, Google, Mobile Product Management Lead, North America

Mobile 2.0 Launch Pad for Startups

The Mobile 2.0 conference provides a platform for pre-A round and A round start-ups focusing on mobile applications & services looking for funding and trade press, tech blogger and early-adopter attention.

Any start-up with a mobile service or application can apply to present, all you need to do is fill-in the startup registration form to apply for consideration. The selected startups will get to present at the Mobile 2.0 launchpad and will also be invited to participate in the -invitation only- investor breakfast.

Deadline for submission is October 3, 2008 at midnight PST.

There’s also a mailinglist to stay updated on latest news. For this edition the ticket price is set to $249.00, you can register with online payment here. I recommend not to wait last minute, seats are limited and this conference has been selling out every year quickly.

The event will be held at the Grand Hyatt, San Francisco and will run from 8:30am to 6:00pm with a reception at the hotel afterward.

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Here below the video and slides of my “15 Tips To Create Value For Mobile” presentation I did at MobileMonday Amsterdam #7 on Value, including a short overview on the evolving mobile ecosytem. Note that each of those tips could be a topic itself for a specific detailed presentation - maybe I should start a series in the future :)

About this video (from MobileMonday Amsterdam)

In this insightful 23 minute keynote Rudy de Waele gives 15 tips to create value for mobile. He shares his view on the various drivers in the mobile value chain. Each tip is accompanied with an real world example. The tips range from “The power of openness” to “utilizing the address book”. It’s a must see if you want to get an quick and clear overview of the value drivers in mobile.

Browse through the slides below while watching the video.

Don’t hesitate to contact me if you’d like to discuss some of the topics in detail or leave a comment.

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I spend some time in Amsterdam for the Vodafone Mobile Clicks competition for Dutch mobile startups, combined with a presentation I gave at MobileMonday Amsterdam. I have been nicely surprised by the quality of the local startups  presenting in the competition, I can’t say much about them yet… the winners will be announced shortly and will present at the coming MOMO event at the PICNIC conference.

MobileMonday Amsterdam MobileMonday Amsterdam #7 on Value was a GREAT event. The MOMO team has been building reputation since their kickoff event in June 2007 with Jyri Engestrom, putting together quality events ever since. I have been around seeing many MobileMondays a bit everywhere but MoMo Amsterdam is definately one of the best events in Europe focusing on mobile specific topics. What makes this a good event is the original venue and the TEAM working in perfect symbiosis with clear objectives to produce exciting events and not afraid to take risks trying out new concepts.

This time Raimo, Yuri, Claire, Maarten, Marc and Sam created a circle in the theatre for the first part of the event to stimulate audience participation. The discussions were in Dutch, the statements challenging and a bit controversial (user value vs. shareholder value) - why not? I particulary liked the discussion on the bankrupcy of a promising Dutch mobile startup, called Skoeps, as a learning experience towards the community. Wrong timing (flat fees not yet in place), contrary shareholder interest and not enough user base to create a user-driven news content site I believe were amongst the reasons the company didn’t make it.

The 2nd part included keynote presenations by myself, buddie Ajit Jaokar and Yme Bosma from the biggest social network in The Netherlands Hyves (5 million active users!). Ajit gave another interesting talk on what he expects to become a new boom on - non-voice - devices.

Yme presented (in Dutch) the coming rollout of the Hyves mobile platform, including rich adressbook (presence, status, profile, content, etc), communication options such as voice, sms, notes, www, blog, chat, video, photo, email, money, etc), location-based (cellid & GPS), bluetooth for physical identification in public area’s and multiplatform (J2ME, Symbian, Windows Mobile & iPhone). Yme and his team are very ambitious about the mobile platform, expecting mobile interfaces to be the dominant acces method on their platform in a couple of years. Note that Hyves was originally intented as a mobile social media platform years ago before its actual internet succes.

You can view the presentations of Ajit and Yme on Slideshare. The complete Flickr set of the event can be seen here. I’ll post my presentation in another following post.

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A couple of days before the event, some 150 companies registered to attend MOBILE 2.0 EUROPE event, including startups, investors, mobile carriers, device manufacturers, mobile application and service providers, bloggers, press and web technologists. If you want to attend the event to connect to industry leadership and broaden your C-level relationships, you can still buy tickets here.

NOTE there’s also a Mobile 2.0 Europe TechCrunch Party at the Shôko Lounge Club in front of the beach, all details about this after event meetup here.

Here’s the list of the companies attending the MOBILE 2.0 EUROPE conference in alphabetical order:

24 Access Solutions
7 Syntax
Acquamedia Technologies
AdMob
Ajuntament de Barcelona
aka-aki networks GmbH
Alcatel-Lucent
AlpinaSearch
Altaide Valley
Alumnus Software
AMF ventures
antrak capital
Atlas Venture
Atos Origin
Avui
AZ Interactive
Balderton Capital
Bango
Barcelona Digital
Barcelona Media
Beabloo
BeepMarketing
Between Brackets
bluenove
Blyk
Bullnet Gestion
CanalPDA
cellity AG
Centro Español de Servicios Telematicos
Channer Medianet
cirici new media
Clicmobile
CommonSensus
Comunicano
Coreobjects Ltd
DD&H
Debaeque Venture Capital
Dial2Do
dotopen
Doughty Hanson Technology Ventures
eBuddy
Economic Promotion - Barcelona City Council
Eden Ventures
El Paìs
Ericsson
Esade
European Commission - Institute for Prospective Technological Studies (IPTS)
Facoria de Canales
Five minutes
Fjord
France Telecom
Futurlink
GeoMe Communications
Getjar
GoodmintonPartners
Google
GSM Association
Halmstad University
Hewlett-Packard
Hiwave GmbH
Ideal Interfaces
Interactive McCann
IT University of Copenhagen
Itinerarium
itsmy.com (Gofresh)
Jaeson Associates
Jupidi GmbH
Kalerion Computing
Kimia
kooaba AG
La Vanguardia
Longreach Mobile
Lorem Ipsum
M:Metrics
Materna GmbH
mikamai
Mobiclip SL
Mobifriends
Mobile Distillery
Mobile Economy GmbH
MobileContact Software
MobileMonday PL
MobileMonday Ltd.
MobiLuck
Motorola
Motricity
mSearchGroove
my247.mobi
MyFrame Inc.
MyVocal
Nauta Tech Invest II SCR
NextWell
Nimbuzz
Nokia
Nova Ventus Consulting
Onetomarket
Orange
Oxynade
Ozmota
Palringo
PBS MediaShift
Peperoni Software GmbH
Plugg
Qelp
Qualcomm
Quodis
Refresh Mobile
Route Forward Ltd
Rummble
Safiratec
Samtel Consultores
Service Innovation and Interaction Design
SFR
Simba Technologies
SMS Text News
Some Bazaar
Spinverse Ltd
SPRXmobile
Stanford HCI Group
Stradbroke Advisors
Sun Microsystems
Sydes nv / Arkafund nv
Ta with you
Taptu
TAT AB
TechCrunch
Telecom Italia
Telefonica I+D
Telefonica Moviles
Telgraph Hill Group
Tertius Advisory Services
T-Mobile International AG
Tooio Mobile
Treasuremytext
Trutap
Trutap Ltd
Uniteddogs and Cats OY
Universal McCann
University of Salzburg
University of VIC
Unkasoft
Valoris
ViaMobility
ViiF Mobile Video GmbH
Vodafone
Webwag
Worldwide Rights Management Ltd
Yahoo!
Yiibu
YouLynx
Zipipop
ZYB

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mobilists129.jpg

Choosing the 1st summer weekend to edit a Carnival of the Mobilists was probably not a great idea at start, but it turned out well for me reading all contributions after siesta in the shade on a Sunday afternoon, with a fine mix of the latest albums of Osunlade, Jaga Jazzist, Terry Callier, Ron Trent & Jerome Sydenham, Hercules and Love Affair, and The Herbaliser as a background… laid back and inspiring!

Luckily :) there were not too many entries this week due to the fact that many mobilists have changed the “blogging from home” to a more “hectic travelling the globe” lifestyle. Ubiquitous computing has progressed tremendously but hasn’t yet provided us with the perfect tools to keep the blogging up to speed from wherever we are.

Not too surprisingly more than half of this week’s contributions are on the “Location-Based Applications and Services” topic. Better get used to the coming hype words, since they’re going to be everywhere the coming months/years… Geotagging, location tracking, Assisted GPS (AGPS), location based advertising (of course!), location based aggregation, cost per location, zone detection, location based social media, location stamps, location reporting strategies, discovery, sensoring, geocaching, spatial data, geographically-oriented communities, location-based (life) streaming, social mapping or geo-social networking applications, etc.

Realising how advanced we may be with our ideas and technology these days, I still had to wonder where this week’s contributors actually lived? So, how come no-one is using an online tool to know about one’s location? How about then using this on the mobile?

This brought me to the idea of creating this week’s Carnival of the Mobilists map so you can read the entries browsing the map or just by reading this post. If you find out you’re near to one of the mobilists, who knows you might soon bump into him/her :)

But hey enough now as an introduction… let’s hear it from the mobilists themselves!

Read all this very interesting and insightful posts on LBS:

Mobile 2.0: Addicted to LBS by Tarek Abu-Esber (London, UK)

Top 10 Location Based Startups to Track by Zhou Wenhan (Singapore, Republic of Singapore)

Add context to your photos with Geotagging by Sachendra Yadav (Hyderabad, India)

Convergence or cooperation? by Igor Faletski (Vancouver, Canada)

Has Google won the location battle already? by Andrew Grill (London, UK)

Which GPS Reporting Strategy is Right for You? by Patrick Brannan (St. Louis, Missouri, USA)

Check also my contribution this week on this low-tech location-based urban travel guide from Louis Vuitton, called the Louis Vuitton Soundwalk.

My take is that location itself will become obsolete soon, it is something technical the user doesn’t really want to know about, unless he/she needs to read a map… But what about the many people who can’t read a map? Voice-activated GPS is one of the widely used GPS solutions, but what about all the services being build around locations? Who is around, interesting things to do, places to visit, find places? Top down information vs. bottom-up user-generated content?

I believe it’s more important to develop services based on discovery, but linked to your social network of friends, and contacts who can tip you on the best stuff and who can leave valuable comments about places and events - it’s about the value and quality of the recommendation. That was probably one of the missing pieces in Nokia’s LBS strategy and why Nokia bought Plazes.

Other topics this week:

Mobile Workforce

Hiring Opportunities and Redundancies in the Converged World of Telecoms and Mobility by Justin Oberman (New York, USA) and pointing to an Interview by Ajit Jaokar (Oxford, UK)

Mobile Advertising

Interesting presentation on Using mobile social networks to target advertising… one day by David Cushman (London, UK)

And more on context: NFC interaction by Barbara Ballard (Lawrence, Kansas, USA) and must read on Updates from mobile phone researcher Jan Chipchase by Bryan Alexander at Smart Mobs and Rob Knight entered this Video Interview with Ray Haddow and Tom Farell from Nokia.

And last but not least the ongoing discussion on Mobile Browser vs. Native Applications:

Browser as an application platform by Gábor Török (Miskolc, Hungary)

Apps on smartphones = Geek. Apps on Facebook = Fun. Why? by Dean Bubley (London, UK)

When Will Facebook Take Apps Mobile? by Carlo Longino (Las Vegas, Nevada, USA)

I also wanted to inform that Mobile 2.0 Europe is now fast approaching. Tickets are selling fast, so if you’re interested, don’t wait last minute to order your ticket, we’re heading for a full house. You can check the full program and complete list of speakers.

You can also follow latest Mobile 2.0 news on Twitter.

Also of your interest might be the Mobile 2.0 link exchange and discussion room we created on FriendFeed. When this goes mobile, it’s going to be next place to be :) Subscribe and join here - http://friendfeed.com/rooms/mobile-2-0

That’s it for this week, I learned something more this weekend and got to know some bloggers I haven’t heard about before, that’s what it’s all about, right?

Monday, June 23, 2008. Carnival of the Mobilists 129 edited by Rudy De Waele (Barcelona, Spain)

Next week, Andrew Grill is hosting the Carnival of the Mobilists at http://www.andrewgrill.com/blog

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lvsw.jpg

Whilst the whole industry is looking at location-based technology solutions as the new nirvana, Louis Vuitton enters the digital mobile space with a series of value-added content products using low-tech location. Creativity at its top!

The Louis Vuitton Soundwalk, a unique location-based urban soundtrack, produced in collaboration with Soundwalk is a cutting-edge audio guide, available in six languages, offerring a vibrant portrayal of three Chinese cities – Beijing, Hong Kong and Shanghai – following the footsteps of the three greatest icons of Chinese Cinema: Gong Li for Beijing, Shu Qi for Hong Kong and Joan Chen for Shanghai.

Ideally for people travelling to the Beijing 2008 Olympic Games, each hour-long soundwalk features a story whose narration perfectly synchronizes with the itinerary - the voice of the narrator geographically guides the physical visitor in real time through an area of a city or a district - accompanied by the signature sounds of the city.

Original soundtracks composed by Kubert Leung and Albert Yu. Shan Sa (”The Girl Who Played Go”) and Mei Feng (up-and-coming young Chinese author), have written these journeys much like film scripts —- subtly blending reality and fiction to offer a cinematic experience in the heart of the city.

Each Louis Vuitton Soundwalk are available in six languages: English, French, Cantonese, Japanese, Korean and Mandarin. Each Louis Vuitton Soundwalk can be purchased separately in six different currencies: 17 USD, 12 EUR, 8 GBP, 2 000 JPY, 140 HKD, 130 RMB.

The mobile Java MIDP 2.0 client, powered by Clicmobile, will be released on July 4th; this version adds exclusive mobile content such as images, texts and maps to the audio lifestyle experience.

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Mobile 2.0 EuropeThe Mobile 2.0 Organizing Committee announced the selection of the presenting start-ups at Mobile 2.0 Europe on July 4 in Barcelona. Some 70 mobile start-up companies applied to present at Mobile 2.0 Europe conference. The committee was delightfully surprised with the quality of the ideas and technology of the start-ups coming from many different corners of Europe and the world.

Here are the selected start-up companies.

PRE SERIES A companies

kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community

POST SERIES A companies

Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search

Early-Stage companies

The presenters in this category will be announced the day of the event as to maintain the suspense.

During the event, all panel participants and organizers will vote their best Start-up in each category; the winner in each category receives an invitation to present at the Mobile 2.0 Event in San Francisco on November 3, 2008.

Pekka Pohjakallio, Vice President, Suites Management and Marketing, Services and Software at Nokia will introduce the conference with a keynote.

Participants will enjoy C-Level speaker and panelist participations from other mobile industry players, such as AdMob, AMF Ventures, Atlas Venture, Bango, Blyk, Debaeque Capital, Fjord, Getjar, Google, itsmy.com (Gofresh), Nokia, M:Metrics, Orange, Stradbroke Advisors, T-Mobile, Telecom Italia, Telefonica, Trutap, Vodafone, Yahoo!, and ZYB. The sessions will be moderated by some of Europe’s finest bloggers including Mike Butcher (TechCrunch UK), Peggy Anne Saltz (MSearchGroove) and Raimo van der Klein (SPRX Mobile).

Check the full speaker list and program agenda here.

There is a lot of interest from the industry to attend this event. Early-Bird tickets at €99 and Standard tickets at €149 are already sold out. Currently, there are some 20 tickets left at €199 (breakfast, lunch, coffee and networking cocktail included), after which tickets will be on sale at €299 (prices all excl. VAT). Attendants can purchase their ticket online at Amiando Mobile 2.0 Europe.

We are also organising a meetup with our media partner TechCrunch, the evening after the event; please contact Mike Butcher or info@dotopen.eu for more information on this event.

Our Partners
Our thanks to our partners Nokia, Palringo, Taptu, Telefónica Movistar, Vodafone, Yahoo!, Bango, <